Top Talent like Lena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lena Ellison

Growth Marketing Manager • Atlanta, GA, US
Analytical Thinking
Medical Demographics
B2B Marketing
Creative Thinking
Problem Solving
Critical Thinking
Peer Mentoring
Advising
Strategic Planning
Available for hire fromNegotiable
Contracts
Media Strategy and Planning
Creative media leader with over 10 years of experience, passionate about leveraging insights, audiences, and creatives to deliver strategic and impactful advertising campaigns. My expertise lies in developing innovative strategies that drive results and solving complex problems with creative solutions. I am dedicated to using my extensive knowledge and experience to create advertising campaigns that resonate with target audiences and achieve business objectives.

Work History

L

Sr Manager, Media Strategy and Planning Lowe's Media Network

Lowe's Companies, Inc.Dec 2022 - Oct 2024 • 1 yr 11 mosResponsible for leading media strategy and planning initiatives for Lowe's Media Network, focusing on optimizing media campaigns and driving business growth.
C

Senior Manager, Digital Marketing

ComcastApr 2021 - Dec 2022 • 1 yr 9 mosLed digital marketing strategies, focusing on enhancing digital presence and driving customer engagement through innovative marketing solutions.
C

Senior Manager, Media Strategy and Planning

ComcastAug 2020 - Apr 2021 • 9 mosDeveloped and executed media strategies to enhance brand visibility and customer acquisition.
C

Manager, Media Strategy and Planning

ComcastJan 2019 - Aug 2020 • 1 yr 8 mosResponsible for $200M+ demand generation media and partnership campaigns for Xfinity and Comcast Business (B2B). Oversee comprehensive media strategy, planning, and activation across Divisional and Regional initiatives to drive subscriber growth and retain current customers. Partner with internal Media Sciences team, building media mix modeling recommendations and optimization scenarios across all paid media channels – including TV, online video, OTT, online audio, social, display, OOH, print, and radio. Lead Media AOR relationship and development, driving standardization of agency planning, buying, management and optimization processes. Collaborate with internal stakeholders across Marketing, Business Insights, Analytics and Sales to advance business goals. Work in partnership with creative execution teams to align on media creative, analyze performance, and set forth recommendations.
S

Connections Associate Director

Spark FoundryDec 2017 - Dec 2018 • 1 yr 1 moManaged media connections strategies for clients, focusing on optimizing media investments and enhancing brand engagement.

Education

U

University of South Carolina

BA, Advertising2007 - 2009
C

College of Charleston

2005 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Media Strategy and Planning
Creative media leader with over 10 years of experience, passionate about leveraging insights, audiences, and creatives to deliver strategic and impactful advertising campaigns. My expertise lies in developing innovative strategies that drive results and solving complex problems with creative solutions. I am dedicated to using my extensive knowledge and experience to create advertising campaigns that resonate with target audiences and achieve business objectives.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Lena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lena Ellison

Growth Marketing Manager • Atlanta, GA, US
Analytical Thinking
Medical Demographics
B2B Marketing
Creative Thinking
Problem Solving
Critical Thinking
Peer Mentoring
Advising
Strategic Planning
Available for hire fromNegotiable
Contracts

Work History

L

Sr Manager, Media Strategy and Planning Lowe's Media Network

Lowe's Companies, Inc.Dec 2022 - Oct 2024 • 1 yr 11 mosResponsible for leading media strategy and planning initiatives for Lowe's Media Network, focusing on optimizing media campaigns and driving business growth.
C

Senior Manager, Digital Marketing

ComcastApr 2021 - Dec 2022 • 1 yr 9 mosLed digital marketing strategies, focusing on enhancing digital presence and driving customer engagement through innovative marketing solutions.
C

Senior Manager, Media Strategy and Planning

ComcastAug 2020 - Apr 2021 • 9 mosDeveloped and executed media strategies to enhance brand visibility and customer acquisition.
C

Manager, Media Strategy and Planning

ComcastJan 2019 - Aug 2020 • 1 yr 8 mosResponsible for $200M+ demand generation media and partnership campaigns for Xfinity and Comcast Business (B2B). Oversee comprehensive media strategy, planning, and activation across Divisional and Regional initiatives to drive subscriber growth and retain current customers. Partner with internal Media Sciences team, building media mix modeling recommendations and optimization scenarios across all paid media channels – including TV, online video, OTT, online audio, social, display, OOH, print, and radio. Lead Media AOR relationship and development, driving standardization of agency planning, buying, management and optimization processes. Collaborate with internal stakeholders across Marketing, Business Insights, Analytics and Sales to advance business goals. Work in partnership with creative execution teams to align on media creative, analyze performance, and set forth recommendations.
S

Connections Associate Director

Spark FoundryDec 2017 - Dec 2018 • 1 yr 1 moManaged media connections strategies for clients, focusing on optimizing media investments and enhancing brand engagement.

Education

U

University of South Carolina

BA, Advertising2007 - 2009
C

College of Charleston

2005 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.