Top Talent like Sergio are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Sergio Gocobachi

Product Marketing Manager • Social Media Marketing Specialist • Seattle, WA, US
Product Marketing
Social Media Marketing
Digital Marketing
Integrated Marketing
Marketing
Content Strategy
Creative Marketing
Advertising
Marketing Strategy
Available for hire fromNegotiable
Contracts
Marketing @ Amazon XCM | ex Wieden + Kennedy
Experienced media strategist with a track record of managing high-budget cross-channel campaigns and driving measurable results through data-driven insights and innovative media planning.

Projects

Save the Every Day

Amazon's Off to College '25 campaign designed to help students find 'comfort in the chaos' as they head to college.

Work History

A

Marketing Specialist

AmazonGlobal Campaign Impact: Playing a key role in Amazon’s largest cross-channel, cross-category marketing initiatives, including Prime Day and holiday events, reaching millions of customers worldwide. Media Strategy Execution: Contributing to the development and implementation of multi-channel media plans (video, audio, digital, outdoor) to drive brand awareness and engagement. Data-Driven Contributions: Leveraging syndicated and proprietary data to optimize media strategies and maximize campaign ROI, providing actionable insights to leadership. Customer-Focused Campaigns: Helping shape media campaigns that resonate with diverse audiences and enhance the Amazon customer experience. Operational Excellence: Refining processes and tools to ensure seamless execution and cross-functional visibility of global media investments. Performance Insights: Monitoring campaign metrics and identifying opportunities for data-driven optimizations, supporting strategic decision-making.
M

Sr. Comms and Media Planner

MekanismOct 2023 - Dec 2024 • 1 yr 3 mosClients: Silicon Valley Bank (Finance, SaaS, Tech), Del Monte (CPG), Joyba Bubble Tea (Food & Drink), Harmless Harvest (Food & Drink), Fossil (Fashion & Lifestyle), Graff (Luxury, Jewelry, High Fashion). Developed integrated media strategies across video (streaming and premium online), digital, audio, OOH, and print channels, achieving alignment with client KPIs. Led performance reporting and optimized campaigns using syndicated and proprietary data to deliver measurable improvements. Partnered with Finance and Budget Operations teams to manage budget trackers, PO requests, and spend forecasts. Mentored and trained media coordinators, enhancing team capabilities in campaign execution and analytics. Collaborated with sales representatives and media agencies to identify innovative opportunities for channel mix optimization.
W

Associate Media Planner

Wieden + KennedyJun 2021 - Sep 2023 • 2 yrs 4 mosPlayed a primary role in the planning and execution of Old Spice’s North American media campaigns inclusive of gathering audience research, maintaining budget trackers, researching media partners, writing vendor RFPs, distributing creative assets and tracking tags to media partners and 3rd party vendors, partnering with finance to process vendor insertion orders, research billing and delivery discrepancies, and resolve all payment problems, and create media recommendation slides for plan decks. Responsible for creating monthly YouTube campaign structures inclusive of various buying strategies optimized for reach and cost efficiency. Programmatic buying/planning expert with hands-on-keyboard The Trade Desk experience including campaign set-up, budget management, QA, bid optimizations, and deal management (PMP/PG) for all OTT/OLV campaigns, plus providing additional campaign set-up and management support for Display campaigns.
L

Account Manager SMB

Logical PositionJan 2021 - Jun 2021 • 6 mosPrimary account manager and main point of contact for 50 clients across a wide range of industries. Managed a combined monthly budget of ~$70,000 across fifty B2C/B2B lead generation accounts comprised of various campaign types including search, display, and shopping ads. Conducted weekly bid optimizations, campaign budget adjustments, and regularly audited negative keyword lists to drive CPM efficiency, garner more clicks, and maintain a strong CTR to encourage increased ROAS. Documented campaign performance, optimizations, client communication, and sales leads within company CRM to maintain and grow client relationships.
C

Social Media Manager

Creatives for KitchensSep 2020 - Nov 2020 • 3 mosDeveloped and executed Facebook ad campaigns for a Brooklyn-based bakery, increasing brand awareness and driving pre-orders and holiday sales during Thanksgiving.

Education

P

Portland State University

Bachelor of Science - BS, Communication, General
S

Santa Rosa Junior College

Communication, General

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Marketing @ Amazon XCM | ex Wieden + Kennedy
Experienced media strategist with a track record of managing high-budget cross-channel campaigns and driving measurable results through data-driven insights and innovative media planning.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Sergio are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sergio Gocobachi

Product Marketing Manager • Social Media Marketing Specialist • Seattle, WA, US
Product Marketing
Social Media Marketing
Digital Marketing
Integrated Marketing
Marketing
Content Strategy
Creative Marketing
Advertising
Marketing Strategy
Available for hire fromNegotiable
Contracts

Projects

Save the Every Day

Amazon's Off to College '25 campaign designed to help students find 'comfort in the chaos' as they head to college.

Work History

A

Marketing Specialist

AmazonGlobal Campaign Impact: Playing a key role in Amazon’s largest cross-channel, cross-category marketing initiatives, including Prime Day and holiday events, reaching millions of customers worldwide. Media Strategy Execution: Contributing to the development and implementation of multi-channel media plans (video, audio, digital, outdoor) to drive brand awareness and engagement. Data-Driven Contributions: Leveraging syndicated and proprietary data to optimize media strategies and maximize campaign ROI, providing actionable insights to leadership. Customer-Focused Campaigns: Helping shape media campaigns that resonate with diverse audiences and enhance the Amazon customer experience. Operational Excellence: Refining processes and tools to ensure seamless execution and cross-functional visibility of global media investments. Performance Insights: Monitoring campaign metrics and identifying opportunities for data-driven optimizations, supporting strategic decision-making.
M

Sr. Comms and Media Planner

MekanismOct 2023 - Dec 2024 • 1 yr 3 mosClients: Silicon Valley Bank (Finance, SaaS, Tech), Del Monte (CPG), Joyba Bubble Tea (Food & Drink), Harmless Harvest (Food & Drink), Fossil (Fashion & Lifestyle), Graff (Luxury, Jewelry, High Fashion). Developed integrated media strategies across video (streaming and premium online), digital, audio, OOH, and print channels, achieving alignment with client KPIs. Led performance reporting and optimized campaigns using syndicated and proprietary data to deliver measurable improvements. Partnered with Finance and Budget Operations teams to manage budget trackers, PO requests, and spend forecasts. Mentored and trained media coordinators, enhancing team capabilities in campaign execution and analytics. Collaborated with sales representatives and media agencies to identify innovative opportunities for channel mix optimization.
W

Associate Media Planner

Wieden + KennedyJun 2021 - Sep 2023 • 2 yrs 4 mosPlayed a primary role in the planning and execution of Old Spice’s North American media campaigns inclusive of gathering audience research, maintaining budget trackers, researching media partners, writing vendor RFPs, distributing creative assets and tracking tags to media partners and 3rd party vendors, partnering with finance to process vendor insertion orders, research billing and delivery discrepancies, and resolve all payment problems, and create media recommendation slides for plan decks. Responsible for creating monthly YouTube campaign structures inclusive of various buying strategies optimized for reach and cost efficiency. Programmatic buying/planning expert with hands-on-keyboard The Trade Desk experience including campaign set-up, budget management, QA, bid optimizations, and deal management (PMP/PG) for all OTT/OLV campaigns, plus providing additional campaign set-up and management support for Display campaigns.
L

Account Manager SMB

Logical PositionJan 2021 - Jun 2021 • 6 mosPrimary account manager and main point of contact for 50 clients across a wide range of industries. Managed a combined monthly budget of ~$70,000 across fifty B2C/B2B lead generation accounts comprised of various campaign types including search, display, and shopping ads. Conducted weekly bid optimizations, campaign budget adjustments, and regularly audited negative keyword lists to drive CPM efficiency, garner more clicks, and maintain a strong CTR to encourage increased ROAS. Documented campaign performance, optimizations, client communication, and sales leads within company CRM to maintain and grow client relationships.
C

Social Media Manager

Creatives for KitchensSep 2020 - Nov 2020 • 3 mosDeveloped and executed Facebook ad campaigns for a Brooklyn-based bakery, increasing brand awareness and driving pre-orders and holiday sales during Thanksgiving.

Education

P

Portland State University

Bachelor of Science - BS, Communication, General
S

Santa Rosa Junior College

Communication, General

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.