Leo Makes

I'm a digital product design director with 15+ years of experience crafting interactive experiences for over 100 companies, some international awards, and a successful exit. I work closely with early-stage founders understanding their business and providing holistic end-to-end design solutions on long-term engagements with a team of remote specialists who under my leadership consistently deliver all the required design efforts for a startup to launch, iterate, move fast, and scale.

Projects

Clube FII

My role as a founder and head of design consists of leading the entire creative and design direction in the disciplines of design systems, user experience, digital product, collaterals, branding, advertising, motion, video, and social media. I design a lot of things on my own and lead a team of collaborators, like front end developers, motion designers, video editors, creatives, and other kinds of professionals that contribute full time, part time or in special projects.See More

Permiso

Permiso is a Silicon Valley startup that specializes in safeguarding digital identities within cloud platforms. The platform monitor and respond to security threats by analyzing identity-related activities, aiming to quickly identify and address vulnerabilities. Their approach simplifies understanding complex security alerts, helping prevent breaches linked to identity compromises. As the founding Design Director hired during stealth mode, I led a small multi-skilled team and was tasked with defining the design vision for product, brand, and marketing, in close collaboration with the founders. This case study showcases both conceptual and finalized work, highlighting the essence of the holistic design direction established.See More

Plans Well

I worked for a Toronto-based startup delivering free financial plans in about three minutes through a robo-advisor platform. With this platform, anyone can create free financial plans online and receive personalized advice from financial planning professionals to help them grow their wealth, reduce debt, and maintain the best standard of living throughout their life.See More

Paqt

I took the role of design advisor, working for equity and in charge of designing the entire platform, which resulted in creating style guides, interface components, prototypes, personas, and user journeys aiming for the launch of the MVP. The design system eventually expanded into other mediums like presentation decks and even business cards.See More

Quiteoften

I was responsible for creating and organizing all the design styles and components for redesigning the current platform, creating the hi-fi screens with responsive components and creating prototypes for sign-in and meeting journeys. Also, I selected and added the best illustration set to communicate the company's mission and values.See More

Work History

Founder & Design Director

Leo Makes DesignWorked for various startups and enterprises, including Permiso, PAQT, Quite Often, Planswell, Alternative Finance Corp, ServiceNow, Salesforce, Forrester Research, Manulife, Marriott International, Inc, Kraft Heinz, SS&C, Context 365, Narrative Science, Hatch.

Co-Founder ( Exited )

Clube FIIJan 2015 - Apr 2022 • 7 yrs 4 mosClube FII is a SaaS platform for Real Estate Investment Trust ( REITs ) in Brazil. My role as a design co-founder consisted of leading the entire creative and design efforts in the disciplines of design systems, UX, marketing, branding, advertising, motion and social media. Successfully exited in 2022 after growing the product to +300k users.

Founder & Artist

Quotes on PostersJan 2020 - Jan 2021 • 1 yr 1 moQuotes on posters is a project where I curate the world's most inspiring quotes and create posters with them. It's an ongoing practice of developing my artistical skills to become a better designer and human being.

Associate Design Director

FjordJul 2016 - Mar 2018 • 1 yr 9 mosWas responsible for all the visual design delivery of all the digital projects and products of Etisalat, the biggest telecom in the middle east. Led a team of 8 visual designers at times and worked along with other 16 designers specialized in UX and service design. Created a design system for the company, impacting all the digital products and being used by millions of people through the emirates and middle east.

Head Of Design

BBDO WorldwideApr 2015 - Apr 2016 • 1 yr 1 moIntegrated BBDO Dubai's digital arm called Impact Proximity creating and designing digital projects for top companies and brands in the Middle East. Led a team of 4 multidisciplinary designers and worked alongside creatives and developers, dealing with a diverse range of freelancers, vendors, and production companies to bring value to the projects.

Education

Pontifícia Universidade Católica do Rio de Janeiro

Bachelor of Arts - BA, Design and Visual Communications2004 - 2006

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