Top Talent like Libni are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Libni Cortes

Product Designer • UI Designer • UX Designer • Pharr, TX, US
Design Systems
AI
Product Design
UI/UX Design
Available for hire fromNegotiable
Contracts
UX/UI Design Consultant | Digital Strategist
With a Bachelor’s Degree in Graphic Design from The University of Texas Rio Grande Valley, I have cultivated a robust career in design, specializing in UX/UI and digital strategy. Currently, I serve as a Design Consultant at Trala, Inc., where I enhance mobile applications and collaborate on strategic design initiatives. Previously, I led design projects at The Clorox Company, developing design systems and spearheading major digital campaigns. My experience as a Web Designer at Toptal honed my skills in creating user-friendly web interfaces. As a Creative Director at CreateTheBridge, I manage comprehensive design projects. At Aiberry, I was instrumental in developing innovative mental health assessment tools, focusing on UX challenges and mobile app experiences. My diverse experience across industries underscores my ability to deliver impactful design solutions that align with business objectives.

Projects

Sales Intelligence and Engagement Platform

I had the privilege of collaborating with the incredible team at Apollo.io to enhance the webapp. My task was to address critical UX issues across features, onboarding, conversion, and marketing materials. I was entrusted with designing the entire customer journey, from the initial login through trial expiration and conversion. My role: Senior Designer/ Design Consultant** - Product Strategy - Research - Visual Design - Email Design - Illustrations - Usability testing - Dev handoff Team: - Product Owner - Lead Product Designer - Development Team - Head of Growth - CEO How it started: High priority - People and company Searcher (duration 6 weeks) The Apollo.io team aimed to elevate the user experience for their core prospecting functionality. Their business goal was to simplify and redesign the search and filtering system, demonstrating immediate value to new users and positioning Apollo as a powerful prospecting tool. Challenge: - New User Confusion: New Sales Development Reps (SDRs) were often bewildered about how to start prospecting effectively. - Inefficiencies for Experienced Users: Seasoned users adapted to the app, but their workflows became inefficient over time. Research and Learning: Apollo’s visual language and site architecture for its three separate prospecting pages (prospector, contacts, and accounts) caused constant confusion with users. Approach: Streamlining Search and Filtering Our team implemented a comprehensive strategy to enhance the user experience: - Consolidating Pages: We merged the three separate prospecting pages into "People" and "Companies" pages, eliminating confusion about where to find information. - Simplifying Functionality: One of the biggest updates was the ability to hide and expand the filtering panel. While filtering is essential for the search functionality, users often want to focus solely on the data after applying filters. Having the filtering panel always visible, evenSee More

AI- Powered: Real-time mental health insights and monitoring

Overview Led Aiberry through a strategic pivot from a telehealth-focused web app with functional engineering to a more holistic application with enhanced user-centric methodologies and new self-screening functionality. By conceptualizing and directing a multi-phase strategy, we refined our feature set and strengthened our user-focused approach, producing significant outcomes: • Major partnership with Recovery Healthcare Centers and corporate wellness programs • $8.2M seed funding raised • 67% depression reduction to users utilizing aiberry ai assessment. 67% of clients who scored severe for depression during their initial assessment having reduced this score to mild or minimal level by time of discharge. My role: **Principle Designer/ Design Consultant Overseeing all Design - Product Strategy - Research - Visual Design - Motion Design - Establish workflow for design collaboration - Design System Creation and Ownership - Usability testing - Dev handoff TEAM - Product Owner - CTO - Lead Engineer - CMO Goals and Expectation The primary objective was to develop an effective alternative for practitioners, aiming to streamline their workflow while leveraging artificial intelligence to help in diagnosing patients. This involved creating a platform that not only enhanced the efficiency of practitioners but also improved patient assessment through AI technology. Design Challenges I had the opportunity to experience many challenges that pushed our team to think innovatively and problem-solve at every step. From understanding business goals to meet investment round deadlines, to maintaining constant flexibility in pivoting features or paths based on prioritization, we faced a diverse array of obstacles. Where to start? Aiberry lacked documentation regarding its Information Architecture (IA) and overall flows. The engineering team had been developing views based on stakeholder requests, conducting internal testing and iterations wiSee More

Work History

T

Design Consultant

Trala, Inc.Sep 2022 - Oct 2024 • 2 yrs 2 mosAs a Design Consultant at Trala, Inc., responsibilities included creating a UX Audit for the mobile application to improve consistency and user experience, collaborating with the Founder/Stakeholder to design Series Rounds-Pitch Decks, designing UX/UI of major flows for the student portal and onboarding, creating illustrations, and working with the product owner to develop testing requirements and conduct user interviews.
T

Design Consultant / Lead Designer

The Clorox CompanyWorked in the in-house agency on various projects to lead, manage, and consult. Responsibilities included creating a Figma Workflow/Framework within the Clorox Design Team, creating Design Systems for multiple Clorox brands, leading the design and visual concepts for a major Rewards Program Redesign Website for FreshStep Brand, establishing workflows and handoff protocols between designers and developers, presenting Stakeholder/Executive Final Presentation for Paw Points Web Redesign, and being the lead designer for all major initiatives for Hidden Valley Ranch digital campaigns.
T

Web Designer

ToptalAs a Web Designer at Toptal, likely responsibilities included designing and developing web interfaces, collaborating with developers and other designers to create user-friendly web experiences, and ensuring design consistency across various platforms.
C

Creative Director

CreateTheBridgeCurrently serving as Design Director, shaping and leading the design function at Create the Bridge Agency, managing hundreds of projects end to end.
A

Principal Product Designer

AiberryFeb 2022 - Sep 2023 • 1 yr 8 mosAiberry is an innovative and practical mental health assessment platform. Responsibilities included problem-solving UX problems and main new features such as Telehealth, Conversational AI, Scheduling, and Dashboard Analytics, creating a Sigma Workflow to collaborate with Project Owner, Marketing Team, and Developers, leading and designing the full mobile app experience, creating marketing materials, infographics, illustrations, iconography, presentation decks, documents, banners, and emails, producing all AI Animated Expressions, designing the Marketing Website (UX/UI), managing and organizing design files and assets, collaborating with Stakeholders/Executives to meet business goals and production expectations, and creating a Social Media Design System and Ad Designs.
T

Design Consultant / Lead Designer

The Clorox Company Contract EmployeeWorking in their in-house agency on various projects to lead, manage and consult. - Creation of Figma Workflow/Framework within the Clorox Design Team. - Creation of Design Systems for multiple Clorox brands. - Led the design and visual concepts for a major Rewards Program Redesign Website for FreshStep Brand. Creation of design system, illustrations, iconography, high-fidelities mockups and prototyping flows for user testing. - Established workflows and handoff protocols between designers and developers. - Stakeholder/Executive Final Presentation for Paw Points Web Redesign. - Lead designer for all major initiatives for Hidden Valley Ranch digital campaigns.
A

Principal Product Designer

AiberryContract EmployeeFeb 2022 - Sep 2023 • 1 yr 8 mosAiberry is an innovative and practical mental health assessment platform that uses cutting-edge AI technology to analyze user text, audio and video cues during a short conversation to deliver a quantified risk score and other health insights in real time. - Tasked with problem-solving UX problems and main new features: Telehealth, Conversational AI, Scheduling, Dashboard Analytics. - Creation of Sigma Workflow to collaborate with Project Owner, Marketing Team and Developers. - Led and designed full mobile app experience. - Creation of marketing materials, infographics, illustrations, iconography, presentation deck, documents, banners, emails. - Production of all AI Animated Expressions. - Designed Marketing Website (UX/UI). - Management and organization of design files and assets. - Collaborated with Stakeholders/Executives to meet business goals and production expectation. - Creation of Social Media Design System and Ad Designs.

Education

T

The University of Texas Rio Grande Valley

Bachelor’s Degree, Graphic Design2010 - 2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
UX/UI Design Consultant | Digital Strategist
With a Bachelor’s Degree in Graphic Design from The University of Texas Rio Grande Valley, I have cultivated a robust career in design, specializing in UX/UI and digital strategy. Currently, I serve as a Design Consultant at Trala, Inc., where I enhance mobile applications and collaborate on strategic design initiatives. Previously, I led design projects at The Clorox Company, developing design systems and spearheading major digital campaigns. My experience as a Web Designer at Toptal honed my skills in creating user-friendly web interfaces. As a Creative Director at CreateTheBridge, I manage comprehensive design projects. At Aiberry, I was instrumental in developing innovative mental health assessment tools, focusing on UX challenges and mobile app experiences. My diverse experience across industries underscores my ability to deliver impactful design solutions that align with business objectives.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Libni are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Libni Cortes

Product Designer • UI Designer • UX Designer • Pharr, TX, US
Design Systems
AI
Product Design
UI/UX Design
Available for hire fromNegotiable
Contracts

Projects

Sales Intelligence and Engagement Platform

I had the privilege of collaborating with the incredible team at Apollo.io to enhance the webapp. My task was to address critical UX issues across features, onboarding, conversion, and marketing materials. I was entrusted with designing the entire customer journey, from the initial login through trial expiration and conversion. My role: Senior Designer/ Design Consultant** - Product Strategy - Research - Visual Design - Email Design - Illustrations - Usability testing - Dev handoff Team: - Product Owner - Lead Product Designer - Development Team - Head of Growth - CEO How it started: High priority - People and company Searcher (duration 6 weeks) The Apollo.io team aimed to elevate the user experience for their core prospecting functionality. Their business goal was to simplify and redesign the search and filtering system, demonstrating immediate value to new users and positioning Apollo as a powerful prospecting tool. Challenge: - New User Confusion: New Sales Development Reps (SDRs) were often bewildered about how to start prospecting effectively. - Inefficiencies for Experienced Users: Seasoned users adapted to the app, but their workflows became inefficient over time. Research and Learning: Apollo’s visual language and site architecture for its three separate prospecting pages (prospector, contacts, and accounts) caused constant confusion with users. Approach: Streamlining Search and Filtering Our team implemented a comprehensive strategy to enhance the user experience: - Consolidating Pages: We merged the three separate prospecting pages into "People" and "Companies" pages, eliminating confusion about where to find information. - Simplifying Functionality: One of the biggest updates was the ability to hide and expand the filtering panel. While filtering is essential for the search functionality, users often want to focus solely on the data after applying filters. Having the filtering panel always visible, even

AI- Powered: Real-time mental health insights and monitoring

Overview Led Aiberry through a strategic pivot from a telehealth-focused web app with functional engineering to a more holistic application with enhanced user-centric methodologies and new self-screening functionality. By conceptualizing and directing a multi-phase strategy, we refined our feature set and strengthened our user-focused approach, producing significant outcomes: • Major partnership with Recovery Healthcare Centers and corporate wellness programs • $8.2M seed funding raised • 67% depression reduction to users utilizing aiberry ai assessment. 67% of clients who scored severe for depression during their initial assessment having reduced this score to mild or minimal level by time of discharge. My role: **Principle Designer/ Design Consultant Overseeing all Design - Product Strategy - Research - Visual Design - Motion Design - Establish workflow for design collaboration - Design System Creation and Ownership - Usability testing - Dev handoff TEAM - Product Owner - CTO - Lead Engineer - CMO Goals and Expectation The primary objective was to develop an effective alternative for practitioners, aiming to streamline their workflow while leveraging artificial intelligence to help in diagnosing patients. This involved creating a platform that not only enhanced the efficiency of practitioners but also improved patient assessment through AI technology. Design Challenges I had the opportunity to experience many challenges that pushed our team to think innovatively and problem-solve at every step. From understanding business goals to meet investment round deadlines, to maintaining constant flexibility in pivoting features or paths based on prioritization, we faced a diverse array of obstacles. Where to start? Aiberry lacked documentation regarding its Information Architecture (IA) and overall flows. The engineering team had been developing views based on stakeholder requests, conducting internal testing and iterations wi

Work History

T

Design Consultant

Trala, Inc.Sep 2022 - Oct 2024 • 2 yrs 2 mosAs a Design Consultant at Trala, Inc., responsibilities included creating a UX Audit for the mobile application to improve consistency and user experience, collaborating with the Founder/Stakeholder to design Series Rounds-Pitch Decks, designing UX/UI of major flows for the student portal and onboarding, creating illustrations, and working with the product owner to develop testing requirements and conduct user interviews.
T

Design Consultant / Lead Designer

The Clorox CompanyWorked in the in-house agency on various projects to lead, manage, and consult. Responsibilities included creating a Figma Workflow/Framework within the Clorox Design Team, creating Design Systems for multiple Clorox brands, leading the design and visual concepts for a major Rewards Program Redesign Website for FreshStep Brand, establishing workflows and handoff protocols between designers and developers, presenting Stakeholder/Executive Final Presentation for Paw Points Web Redesign, and being the lead designer for all major initiatives for Hidden Valley Ranch digital campaigns.
T

Web Designer

ToptalAs a Web Designer at Toptal, likely responsibilities included designing and developing web interfaces, collaborating with developers and other designers to create user-friendly web experiences, and ensuring design consistency across various platforms.
C

Creative Director

CreateTheBridgeCurrently serving as Design Director, shaping and leading the design function at Create the Bridge Agency, managing hundreds of projects end to end.
A

Principal Product Designer

AiberryFeb 2022 - Sep 2023 • 1 yr 8 mosAiberry is an innovative and practical mental health assessment platform. Responsibilities included problem-solving UX problems and main new features such as Telehealth, Conversational AI, Scheduling, and Dashboard Analytics, creating a Sigma Workflow to collaborate with Project Owner, Marketing Team, and Developers, leading and designing the full mobile app experience, creating marketing materials, infographics, illustrations, iconography, presentation decks, documents, banners, and emails, producing all AI Animated Expressions, designing the Marketing Website (UX/UI), managing and organizing design files and assets, collaborating with Stakeholders/Executives to meet business goals and production expectations, and creating a Social Media Design System and Ad Designs.
T

Design Consultant / Lead Designer

The Clorox Company Contract EmployeeWorking in their in-house agency on various projects to lead, manage and consult. - Creation of Figma Workflow/Framework within the Clorox Design Team. - Creation of Design Systems for multiple Clorox brands. - Led the design and visual concepts for a major Rewards Program Redesign Website for FreshStep Brand. Creation of design system, illustrations, iconography, high-fidelities mockups and prototyping flows for user testing. - Established workflows and handoff protocols between designers and developers. - Stakeholder/Executive Final Presentation for Paw Points Web Redesign. - Lead designer for all major initiatives for Hidden Valley Ranch digital campaigns.
A

Principal Product Designer

AiberryContract EmployeeFeb 2022 - Sep 2023 • 1 yr 8 mosAiberry is an innovative and practical mental health assessment platform that uses cutting-edge AI technology to analyze user text, audio and video cues during a short conversation to deliver a quantified risk score and other health insights in real time. - Tasked with problem-solving UX problems and main new features: Telehealth, Conversational AI, Scheduling, Dashboard Analytics. - Creation of Sigma Workflow to collaborate with Project Owner, Marketing Team and Developers. - Led and designed full mobile app experience. - Creation of marketing materials, infographics, illustrations, iconography, presentation deck, documents, banners, emails. - Production of all AI Animated Expressions. - Designed Marketing Website (UX/UI). - Management and organization of design files and assets. - Collaborated with Stakeholders/Executives to meet business goals and production expectation. - Creation of Social Media Design System and Ad Designs.

Education

T

The University of Texas Rio Grande Valley

Bachelor’s Degree, Graphic Design2010 - 2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.