Limi Okala

Creative & Brand Strategist • Project Manager • User Researcher • Hoschton, GA, US • Open to relocation

Consumer Relations

Microsoft Office

Office Administration

Administrative Support

Microsoft Excel

Microsoft 365

Google Analyics

Google Ads

Figma

SharePoint

Business Administration

Communication

Customer Experience

Asana

Management

Monday.com

HubSpot

Administration

Client Communication

Outreach

Client Management

CRM

Salesforce

Available for hire fromNegotiable

Contracts

Marketing Graduate with Diverse Internship Experience

A recent graduate from The University of Georgia with a Bachelors of Business Administration in Marketing, I have gained valuable experience through internships at SAP, Catalyst Venture Capital, Lookout, and the U.S. Department of Health and Human Services. At SAP, I supported marketing material creation and execution, managed blog posts, and collaborated with cross-functional teams. During my time at Catalyst Venture Capital, I assisted in discovering startups for potential investment and conducted research in customer experience. At Lookout, I managed digital and traditional marketing efforts and assisted in event preparation. My role at the U.S. Department of Health and Human Services involved dynamic communication and interpersonal skills for COVID-19 contact tracing. Additionally, I have experience as a Creative Program Assistant at Little Characters Theatre Troupe. My diverse experiences have honed my skills in marketing, research, event coordination, and program management.

Projects

Customer Success Strategy (Venture Capital Project)

In this previous intern project, the focus is on revolutionizing the customer experience within WellStar (a healthcare system in Georgia) via its venture capital subsidiary, Catalyst by WellStar, by leveraging venture capital funding and partnering with innovative startups. The goal is to enhance patient satisfaction, streamline processes, and improve overall healthcare delivery. My presentation offered a strategy on exactly how to accomplish this. See More

Sample Pink Rebrand

A social strategy group project for Pink, the clothing brand, to rebrand to the current Gen Z market

Sample Fenty Beauty Social Strategy

First sample social strategy implementation plan for a new Fenty campaign I created in college

Work History

SAP Solutions Marketing Intern

SAPJul 2023 - Jan 2024 • 7 mosSupported the creation and execution of marketing materials for sales and field marketing resources such as monthly webinar series by creating registration pages, promotion emails, social copy, cards, etc. as well as a monthly internal newsletter. Managed blog post publication and promotion via Sprinkler for social media platforms. Assisted in campaign execution and global events coordination i.e. Spend Connect Live in Vienna. Collaborated with cross-functional teams to enhance user experience on SAP's Partner Portal for Business Network. Tracked the performance of digital assets and revamped the team's SharePoint site, resulting in a 30% increase in user-friendliness metrics.

Catalyst Venture Capital Intern

Catalyst by WellstarJul 2023 - Aug 2023 • 2 mosAssisted with the discovery of over 20 startups in sustainability for potential investment and/or partnerships. Conducted research in customer experience, one of their six focus areas and prepared reports and presentations of research. Assisted with due diligence on potential investments, including researching competitors and analyzing market trends. Attended weekly All Hands meetings and any others as assigned.

Creative Program Assistant

Little Characters Theatre TroupeFeb 2023 - May 2023 • 4 mosPassionately assisted in driving the focus of the team towards the right diversity and expansion objectives to increase enrollment, balancing short versus long-term needs, and balancing the needs of different students. Created and ran 3 fundraising events with exceptional organization and planning skills. Formed and maintained business connections with local and small businesses to propel marketing efforts through face-to-face traditional efforts and email marketing.

Public Sector Marketing Intern

LookoutJul 2022 - Oct 2022 • 4 mosProgram management of digital and traditional marketing efforts such as developing and sending internal newsletters within Salesforce Marketing Cloud. Collaborated with other teams, influencing strategy and insight on event and public sector marketing efforts, and understanding the set of available marketing KPI metrics. Managed digital and social media marketing calendar and communication with stakeholders. Assisted in event preparation for 20 events through prospecting and curation of profiles. Drafted and designed content for signage, collateral, email campaigns, and social media. Provided analysis of sales performance to support lead funnel progression goals using Salesforce.

COVID Tracing Intern

U.S. Department of Health and Human Services (HHS)Sep 2021 - Jun 2022 • 10 mosEmployed dynamic communication and interpersonal skills, cultural competency/sensitivity, tactful language, and empathetic interviewing skills to build rapport and maintain trust with patients of varied backgrounds. Collected pertinent information and data in COVID-19 contact tracing forms and conduct data entry into health department data/surveillance systems while adhering to protocols for completeness, timeliness, and frequency. Completed special projects to produce reports and graphs to track COVID-19 in various areas of Georgia.

Education

The University of Georgia

Bachelors of Business Administration, Marketing2020 - 2023

Shiloh High School

High School Diploma2015 - 2019

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