Shania D'Costa

Creative & Brand Strategist • Graphic Designer • Social Media Marketing Specialist • Atlanta, GA, US

DIGITAL DESIGN

Digital Marketing

Instagram Reels

Adobe Creative Suite

Content Development

Blog Writing

Marketing

Advertising

Content Strategy

Creative Marketing

Content Creation

Marketing Strategy

Available for hire fromNegotiable

Contracts

Marketing student | Social Media & Graphic Design | Experienced in PR & Social Media

A Marketing student at the University of Georgia, with a focus on Social Media and Graphic Design. Experience includes managing social media platforms for EcoMedicine, designing graphics for UGA Asura, assisting in public relations for the Backlight Student Film Festival, and creating email newsletter for Flaire App. Also completed a graphic design and social media marketing assistantship at Georgia State University's Honors College. Prior experience includes working as a Marketing Assistant for UGA India Night. Passionate about utilizing social media analytics tools, developing online marketing campaigns, and creating cohesive brand guidelines. Aiming to leverage skills in marketing and design to make a meaningful impact in the industry.

Projects

JOHN LA PUMA, LA PUMA FARMS

Dr. John La Puma is a wellness expert, physician, chef, and New York Times best-selling author. La Puma Farms is his 3-acre certified organic urban regenerative farm focused on regenerative agriculture and unsurpassed quality produce. In my role as Social Media Marketing Manager, I am responsible for developing and implementing a social media strategy to increase brand awareness, grow the online community, and promote Dr. La Puma's expertise and La Puma Farms' unique offerings. I create engaging content across various platforms, including Instagram, TikTok, and Pinterest. This content highlights the farm's dedication to sustainability, showcases the fresh, seasonal produce, and shares Dr. La Puma's insights on healthy living and EcoMedicine.See More

UGA ASURA

UGA Asura is a competitive Bollywood fusion dance team at the University of Georgia, showcasing a variety of dance styles including hip-hop, kuthu, and contemporary. As their Social Media Marketing Manager, I am responsible for creating engaging content that captures the energy and passion of the dance team. I manage their social media presence across Instagram, TikTok, and YouTube. The social media content I create highlights the team's dedication to their craft, promotes upcoming performances, and fosters a strong sense of community among dancers, alumni, and fans. I utilize eye-catching visuals, behind-the-scenes vlogs, and interactive content to keep the audience engaged and excited about UGA Asura.See More

Work History

Public Relations Assistant

Backlight Student Film FestivalJan 2024 - Present • 10 mosI assisted in public relations activities for the Backlight Student Film Festival.

Social Media Marketing Manager

EcoMedicineSep 2023 - Present • 1 yr 2 mosManaged social media platforms (Instagram, LinkedIn, TikTok, YouTube, & Pinterest) for execution of marketing strategies and follower management. Monitored online presence of La Pumas personal brand and ventures. Developed online marketing campaigns for SAD Quiz and La Puma Farms. Designed and wrote bi-weekly newsletters, designed graphics, content curation & coordinated social media calendar. Utilized social media analytics tools such as SmarterQueue and Aweber.

Social Media and Graphic Design Manager

UGA AsuraAug 2023 - Present • 1 yr 3 mosDesigned graphics for dancer introductions. Created and implemented cohesive brand guidelines. Oversaw the account comments and direct messages. Edited using Photoshop, Canva, and iMovie. Implemented marketing tactics that led to a 3,000% increase in engagement.

Honors College -Social Media & Graphic Design Assistantship

Georgia State UniversityAug 2022 - May 2023 • 10 mosI completed a graphic design and social media marketing assistantship at Georgia State University. Managed the Honors College Instagram, Twitter, and Facebook. Also in charge of the email service using tools like HootSuite and Mailchimp. Created a weekly newsletter, planned a marketing schedule, and explored different marketing strategies that appealed to both students and professors.

Cashier and Server

Besties Empanadas and Belgian WafflesMay 2022 - Jul 2022 • 3 mosI worked as a cashier and server at Besties Empanadas and Belgian Waffles.

Education

The University of Georgia

Marketing2023 - 2026

University of Georgia - Terry College of Business

Bachelor of Business Administration - BBA, Marketing2026

Georgia State University

Bachelor of Business Administration - BBA, Marketing2022 - 2023

Chattahoochee High School

High School Diploma2018 - 2022

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