Loic Jeanjean

Growth Marketing Manager

Field Sales & Marketing Representative

Sales Strategy Manager

Lisbon, Lisbon, PT

Coaching

Growth Marketing

HubSpot

Team Management

Available for hire fromNegotiable

Contracts

Revenue focused marketing executive with a passion for SaaS and Web3

As a strategic and tactical marketing executive with 18 years of experience in SaaS B2B, I have a track record of driving results. My diverse professional background spans different industries, providing me with a holistic view of the customer-buying journey in companies ranging from a few to thousands of users. With a focus on trust and mutual understanding, I lead by example, managing teams to achieve common targets and goals. Bridging the gap between marketing, sales, and other departments is a key strength, and I thrive in environments that are transparent and positive.

Projects

15 Spring awards on G2 for Pleo

Ran a massive review campaign for Pleo on G2, that generated 300+ reviews, landing Pleo in the 1st place dozen of categories, and resulting in 15 awards for 2022See More

Driving growth at series-A B2B SaaS

Circula is a European B2B SaaS that offers a spend Management to 16k mid-market companies (225k users). They've raised a $12m series A at $75m valuation. As an Interim CMO, I lead a team of 12 marketers (demand gen, growth PMM, and field) currently focused on Germany, Spain, and the Netherlands. In less than 12 months, I've revamped all marketing acquisition strategies, changed the company's positioning (adjusting messaging and sales narrative), rebuilt the marketing stack, and introduced a new marketing scorecard. Results: - ARR has grown 2.3x (from €3.5 M to €8.1 M) - Pipeline creation has increased 250% - Cost per lead has been reduced by 38% - Recognized as both a High Performer and Momentum Leader for 2024 by G2See More

Work History

Senior Director EMEA Marketing

PleoMay 2021 - Sep 2022 • 1 yr 5 mosI designed and developed the strategy for Pleo to become the fastest-growing spend management startup for large SMBs and Mid-Market companies in Europe. Responsibilities: - Built from scratch an ultra-performing marketing team (Field Marketing, Partner Marketing, Demand Gen, Customer Marketing) – Team of 24 with 8 direct reports +1 dotted line into BDR Lead. - Created and implemented the regional marketing plan in alignment with Pleo's North Star, striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing to build a pipeline, as well as quick wins to achieve targets. - Defined and structured our digital strategy and EMEA blueprint for driving acquisition at scale in the mid-market. In 16 months we 3x our pipeline and signups while bringing down our CAC 2x. - Worked hand in hand with the product marketing and sales teams to define our ICPs, which lead to building relevant GTMs and creating the right prospect and customer journeys. Results: $25M in qualified pipeline opportunities, $8M new ARR with a $3M budget About Pleo: 900+ people, 30k customers, 275k users, $350m series C, $5.5b valuation

Chief Marketing Officer - B2C Insurtech

AssurlyAug 2020 - Apr 2021 • 9 mosAssurly is a French insurtech on a mission to fundamentally change the mortgage insurance industry, and has raised €6 M in seed funding from leading french business angels. In this 9 months contract as a Chief Marketing Officer, I rebranded the company from Gigamesh to Assurly, took the marketing strategy from 0 to 1 (from communications to inbound marketing), and launched this brand new mortgage insurtech into the French market. Achievements: - Planned and executed the marketing strategy based on customer segmentation, alternative targeting strategy and LTV - Defined and asserted a compelling value proposition for Assurly in the French consumer market - Hired a full stacked Marketing team responsible for rolling out the digital marketing and acquisition strategy

Head of Marketing - B2B SaaS Web3

LedgerMay 2019 - Aug 2020 • 1 yr 4 mosLedger develops security and infrastructure solutions for cryptocurrencies as well as blockchain applications for individuals and companies, by leveraging a distinctive, proprietary technology. Key Accomplishments: - Created and implemented the global marketing strategy (EMEA, APAC, Americas) with a strong focus on brand building and developing a best-in-class demand gen machine - Drove all marketing initiatives including branding, content marketing, internal and external communications, public relations, and events - Supported global commercial teams with case studies, sales collateral, and oversee the development and execution of thought leadership and communications programs - Built, lead, and inspired a marketing organization to deliver against goals, with clearly defined roles, career paths, succession plans, and employee success strategies Results: $25 M in qualified pipeline opportunities, $4 M new ARR with a $300 K budget About Ledger: Ledger has raised over $460 M in funding, with a recent Series C of $380 M in June 2021. Launched in 2014, Ledger has designed an acclaimed line of hardware security devices quickly placing the company as a global leader on the market with over 1.5 million units sold in more than 165 countries.

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Revenue focused marketing executive with a passion for SaaS and Web3

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

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