Top Talent like Luana are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Luana Oliveira

Growth Marketing Manager
Project Manager
Social Media Marketing Specialist
Vicenza, Veneto, IT
Global Marketing
Search Engine Marketing
Instagram
Client Communication
Ads Manager
Online Marketing
Google Search Ads
Project Management
Consumer Relations
Display Ads
Social Ad Campaigns
Google Analyics
TikTok Management
Facebook Ads
Pinterest Ads
Digital Advertising
Social Media Marketing
Brand Strategy
Marketing Analytics
Account Management
Available for hire fromNegotiable
Contracts
Digital Marketing Strategist & Brand Expert
With a Bachelor's in Advertising & Marketing and advanced studies at UC Santa Barbara, Luana has built a strong career in digital marketing and brand strategy. As a Paid Social Strategist Freelancer, she collaborates with businesses to create effective digital marketing strategies, including SEO, SEM, and branding. For six years, she has managed multi-million-dollar social media portfolios for clients like Toyota and Chevrolet, optimizing ad performance and aligning media plans with client goals. She also has experience as a Brand Strategist, helping entrepreneurs with brand identity and marketing strategies, driving growth and market presence.

Work History

S

Paid Search & Paid Social Strategist Freelancer

Self-employedWorking alongside local and international businesses in various industries, building strategies for Programmatic Advertising, Paid Social strategy, SEO, SEM, and Branding services. Build Media Plans using omnichannel digital marketing strategies focused on brand growth and establishment in the market. Manage and optimize client campaigns across search engines and social media platforms. Manage sourcing of freelance Campaign Managers, aligning goals and reviewing Media Plans, and overseeing the activations of paid social campaigns on main social platforms, such as Facebook, Instagram, X, Snapchat, TikTok, and Pinterest. Conduct keyword research and provide feedback on ad copywriting based on KPIs and campaign results. Set up and track conversions. Analyze performance data and make informed optimizations. Collaborate with clients to understand their goals and target audience. Manage clients' budgets and optimize them towards current goals and KPIs. Build brand identity aspects, audience definition, brand voice, and more.
U

Account Manager - Paid Social

UnifiedDec 2021 - Jan 2024 • 2 yrs 2 mosManaged every-day logistics and technical tasks for multiple media agencies, focused on paid advertising, overseeing millions of dollars in budget. Managed weekly and biweekly performance reports for each live campaign, as well as team-wide efforts to provide Wrap Decks with in-depth strategy insights of recently completed campaigns. Developed media plans for complex Paid Social Initiatives across seven social media platforms (Facebook, Instagram, Twitter, TikTok, Snapchat & Pinterest), and directed all logistics efforts to get campaigns live on time, reporting constantly back to clients on progress, pacing, and performance throughout the campaign lifecycle. Managed weekly and daily meetings with internal teams, clients, and reps from each publisher. Executed a multi-million-dollar social media portfolio for Toyota across the US market. Oversaw three account execution teams (Campaign Management, Account Management, and Account Coordinators), receiving direct reports from a group of at least six people daily. Led weekly account team meetings, external client syncs, individual one-on-ones, and monthly strategy workshops. Delegated and supported internal workflow while managing daily communication with clients & publishing partners. Managed Financial Media shifts throughout live campaigns based on performance feedback, creative hiccups, or Media Plan shifts. Strategized effective optimizations for live campaigns to increase performance. Analyzed EOC data, presenting sound strategy recommendations to clients for future campaign efforts.
A

Account Manager

Agency 720Apr 2019 - Dec 2021 • 2 yrs 9 mosManaged all ads going live on standard media channels such as TV and Radio, as well as Digital channels such as streaming services and paid media ads. Assisted the implementation of media advertising efforts from Chevrolet Local Marketing Associations across the United States, including budget spend, cash flow tracking, data management, and standard account management tasks. Managed regional accounts for Northern California, Colorado, Washington State & Wyoming, covering over 50 Chevy dealerships.
S

Brand Strategist / Marketing Planner

Self EmployedApr 2017 - Apr 2019 • 2 yrs 1 moManaged complex projects with brand management on budget and on time. Created spreadsheets with timelines for projects in Excel. Managed projects requiring extensive research, sorting, and exacting standards of detail. Coordinated daily calendar of appointments, meetings, activities, and events. Identified key success factors and potential obstacles. Resolved issues while driving projects to successful completion. Assisted entrepreneurs from Brazil and the U.S. through research, development, and management of brand identity, marketing, and branding strategies online (Social Media, Google Ads, Google Analytics, Website Planning, and E-mail Marketing) and offline (Print Material, Uniform, Business Card, and Packaging). Developed visual identity and brand naming together with CEO and Partners. Past Clients: Handsome Carver's Flavored Peanut Butter, FantaSea Shop, La Face Odontoestética (SP, BR).

Education

U

UniFor

Bachelor's degree, Advertising & Marketing2010 - 2014
U

UC Santa Barbara

Business Negotiation - Extension Course, Business2017
U

UC Santa Barbara

Marketing on the 21st Century, Marketing2016

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing Strategist & Brand Expert
With a Bachelor's in Advertising & Marketing and advanced studies at UC Santa Barbara, Luana has built a strong career in digital marketing and brand strategy. As a Paid Social Strategist Freelancer, she collaborates with businesses to create effective digital marketing strategies, including SEO, SEM, and branding. For six years, she has managed multi-million-dollar social media portfolios for clients like Toyota and Chevrolet, optimizing ad performance and aligning media plans with client goals. She also has experience as a Brand Strategist, helping entrepreneurs with brand identity and marketing strategies, driving growth and market presence.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Luana are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Luana Oliveira

Growth Marketing Manager
Project Manager
Social Media Marketing Specialist
Vicenza, Veneto, IT
Global Marketing
Search Engine Marketing
Instagram
Client Communication
Ads Manager
Online Marketing
Google Search Ads
Project Management
Consumer Relations
Display Ads
Social Ad Campaigns
Google Analyics
TikTok Management
Facebook Ads
Pinterest Ads
Digital Advertising
Social Media Marketing
Brand Strategy
Marketing Analytics
Account Management
Available for hire fromNegotiable
Contracts

Work History

S

Paid Search & Paid Social Strategist Freelancer

Self-employedWorking alongside local and international businesses in various industries, building strategies for Programmatic Advertising, Paid Social strategy, SEO, SEM, and Branding services. Build Media Plans using omnichannel digital marketing strategies focused on brand growth and establishment in the market. Manage and optimize client campaigns across search engines and social media platforms. Manage sourcing of freelance Campaign Managers, aligning goals and reviewing Media Plans, and overseeing the activations of paid social campaigns on main social platforms, such as Facebook, Instagram, X, Snapchat, TikTok, and Pinterest. Conduct keyword research and provide feedback on ad copywriting based on KPIs and campaign results. Set up and track conversions. Analyze performance data and make informed optimizations. Collaborate with clients to understand their goals and target audience. Manage clients' budgets and optimize them towards current goals and KPIs. Build brand identity aspects, audience definition, brand voice, and more.
U

Account Manager - Paid Social

UnifiedDec 2021 - Jan 2024 • 2 yrs 2 mosManaged every-day logistics and technical tasks for multiple media agencies, focused on paid advertising, overseeing millions of dollars in budget. Managed weekly and biweekly performance reports for each live campaign, as well as team-wide efforts to provide Wrap Decks with in-depth strategy insights of recently completed campaigns. Developed media plans for complex Paid Social Initiatives across seven social media platforms (Facebook, Instagram, Twitter, TikTok, Snapchat & Pinterest), and directed all logistics efforts to get campaigns live on time, reporting constantly back to clients on progress, pacing, and performance throughout the campaign lifecycle. Managed weekly and daily meetings with internal teams, clients, and reps from each publisher. Executed a multi-million-dollar social media portfolio for Toyota across the US market. Oversaw three account execution teams (Campaign Management, Account Management, and Account Coordinators), receiving direct reports from a group of at least six people daily. Led weekly account team meetings, external client syncs, individual one-on-ones, and monthly strategy workshops. Delegated and supported internal workflow while managing daily communication with clients & publishing partners. Managed Financial Media shifts throughout live campaigns based on performance feedback, creative hiccups, or Media Plan shifts. Strategized effective optimizations for live campaigns to increase performance. Analyzed EOC data, presenting sound strategy recommendations to clients for future campaign efforts.
A

Account Manager

Agency 720Apr 2019 - Dec 2021 • 2 yrs 9 mosManaged all ads going live on standard media channels such as TV and Radio, as well as Digital channels such as streaming services and paid media ads. Assisted the implementation of media advertising efforts from Chevrolet Local Marketing Associations across the United States, including budget spend, cash flow tracking, data management, and standard account management tasks. Managed regional accounts for Northern California, Colorado, Washington State & Wyoming, covering over 50 Chevy dealerships.
S

Brand Strategist / Marketing Planner

Self EmployedApr 2017 - Apr 2019 • 2 yrs 1 moManaged complex projects with brand management on budget and on time. Created spreadsheets with timelines for projects in Excel. Managed projects requiring extensive research, sorting, and exacting standards of detail. Coordinated daily calendar of appointments, meetings, activities, and events. Identified key success factors and potential obstacles. Resolved issues while driving projects to successful completion. Assisted entrepreneurs from Brazil and the U.S. through research, development, and management of brand identity, marketing, and branding strategies online (Social Media, Google Ads, Google Analytics, Website Planning, and E-mail Marketing) and offline (Print Material, Uniform, Business Card, and Packaging). Developed visual identity and brand naming together with CEO and Partners. Past Clients: Handsome Carver's Flavored Peanut Butter, FantaSea Shop, La Face Odontoestética (SP, BR).

Education

U

UniFor

Bachelor's degree, Advertising & Marketing2010 - 2014
U

UC Santa Barbara

Business Negotiation - Extension Course, Business2017
U

UC Santa Barbara

Marketing on the 21st Century, Marketing2016

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.