Top Talent like Kaitlin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kaitlin Wichmann

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts
Digital Marketing Expert | Content Creator
With a strong foundation in Marketing Communications from California Lutheran University and a diverse academic background from the University of Cape Town, I have honed my expertise in digital marketing and content creation. As a Freelance Marketing Manager since 2019, I have successfully increased brand revenue through strategic paid media campaigns. My role as a Content Creator has allowed me to collaborate with notable clients like Quake - Lisbon Earthquake Centre and Topdeck Travel. At 32 Points Marketing, I excelled as a Paid Search Manager, optimizing campaigns and managing substantial budgets to maximize ROI. My tenure as an Advertising Manager at B Squared Media involved executing and optimizing social media campaigns while providing insightful industry trend analysis. Additionally, my experience as an Associate Producer at POPSUGAR involved managing production processes and engaging with a large online audience. I am passionate about leveraging data-driven strategies to enhance brand visibility and performance.

Work History

K

Freelance Marketing Manager

Kaitlin WichmannHelped brands increase revenue through paid media (Google ads) and paid social (Facebook ads, Instagram ads) strategies.
K

Content Creator

Kaitlin WichmannCreated content for clients including Quake - Lisbon Earthquake Centre, Topdeck Travel, and Foyer Global Health.
3

Paid Search Manager

32 Points MarketingManaged paid search campaigns on Google Ads, Bing Ads, and social media, consistently hitting key performance goals. Conducted keyword research and optimized bids and ad copy to improve campaign performance. Managed large budgets to maximize return on ad spend (ROAS) and campaign efficiency. Used analytics tools to track performance and provide actionable insights for optimization. Presented data and insights to clients. Ran A/B tests to find the most effective ad strategies, improving campaign outcomes.
B

Advertising Manager

B Squared Media, LLCJun 2020 - Oct 2022 • 2 yrs 5 mosExecuted paid social media campaigns and optimized each to meet project objectives, including click-through rate, engagement, and conversion. Managed the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis, and reporting. Generated weekly, monthly, and quarterly performance reports and dashboards, as well as recognized and troubleshoot data anomalies. Maintained an understanding of industry trends and provided relevant insights to teams as to how they might affect project accounts. Provided timely updates to Advertising Project Manager on each account's health and raised concerns about downward trends and any project flags.
P

Associate Producer

POPSUGARJan 2019 - Jan 2020 • 1 yr 1 moAssisted full production process, from ideation and pre-production through production and post for Popsugar Fitness's Youtube Channel (6 million+ subscribers). Wrote captions and video descriptions, uploaded videos to social. Engaged with the audience, responded to comments, and created short written content. Reviewed videos and provided notes. Managed fast-paced timelines.

Education

C

California Lutheran University

Bachelor's Degree, Marketing Communications
U

University of Cape Town

Liberal Arts and Sciences, General Studies and Humanities

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing Expert | Content Creator
With a strong foundation in Marketing Communications from California Lutheran University and a diverse academic background from the University of Cape Town, I have honed my expertise in digital marketing and content creation. As a Freelance Marketing Manager since 2019, I have successfully increased brand revenue through strategic paid media campaigns. My role as a Content Creator has allowed me to collaborate with notable clients like Quake - Lisbon Earthquake Centre and Topdeck Travel. At 32 Points Marketing, I excelled as a Paid Search Manager, optimizing campaigns and managing substantial budgets to maximize ROI. My tenure as an Advertising Manager at B Squared Media involved executing and optimizing social media campaigns while providing insightful industry trend analysis. Additionally, my experience as an Associate Producer at POPSUGAR involved managing production processes and engaging with a large online audience. I am passionate about leveraging data-driven strategies to enhance brand visibility and performance.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kaitlin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kaitlin Wichmann

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

K

Freelance Marketing Manager

Kaitlin WichmannHelped brands increase revenue through paid media (Google ads) and paid social (Facebook ads, Instagram ads) strategies.
K

Content Creator

Kaitlin WichmannCreated content for clients including Quake - Lisbon Earthquake Centre, Topdeck Travel, and Foyer Global Health.
3

Paid Search Manager

32 Points MarketingManaged paid search campaigns on Google Ads, Bing Ads, and social media, consistently hitting key performance goals. Conducted keyword research and optimized bids and ad copy to improve campaign performance. Managed large budgets to maximize return on ad spend (ROAS) and campaign efficiency. Used analytics tools to track performance and provide actionable insights for optimization. Presented data and insights to clients. Ran A/B tests to find the most effective ad strategies, improving campaign outcomes.
B

Advertising Manager

B Squared Media, LLCJun 2020 - Oct 2022 • 2 yrs 5 mosExecuted paid social media campaigns and optimized each to meet project objectives, including click-through rate, engagement, and conversion. Managed the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis, and reporting. Generated weekly, monthly, and quarterly performance reports and dashboards, as well as recognized and troubleshoot data anomalies. Maintained an understanding of industry trends and provided relevant insights to teams as to how they might affect project accounts. Provided timely updates to Advertising Project Manager on each account's health and raised concerns about downward trends and any project flags.
P

Associate Producer

POPSUGARJan 2019 - Jan 2020 • 1 yr 1 moAssisted full production process, from ideation and pre-production through production and post for Popsugar Fitness's Youtube Channel (6 million+ subscribers). Wrote captions and video descriptions, uploaded videos to social. Engaged with the audience, responded to comments, and created short written content. Reviewed videos and provided notes. Managed fast-paced timelines.

Education

C

California Lutheran University

Bachelor's Degree, Marketing Communications
U

University of Cape Town

Liberal Arts and Sciences, General Studies and Humanities

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.