Lucy Newman

DIGITAL DESIGN

Entrepreneurship

Campaign Marketing

Content Management

Content Creation

Available for hire fromNegotiable

Enthusiastic and self-driven entrepreneur specializing in social media marketing.

Hi! My name is Lucy Newman, I am an MBA student at Dalhousie University. I am also the co-founder of Newkini swimwear, a Canadian, hand-made luxury bikini brand. Expertise in organic marketing and strong social strategy.

Projects

Newkini Swimwear

Cofounder of Newkini Swimwear. Canadian, Handmade, luxury bikinis made to flatter all body types. Check out our website.

Work History

Business Support Intern

Future Link•Developing solutions and offering support to small businesses working toward recovery. • Building social media plans, designing an e-commerce solution, digital marketing and helping businesses connect to customers in innovative ways. • Hands on experience of the inner workings of businesses in various industries, developing solutions tailored to their challenges. • Strengthening valuable entrepreneurial, communication and technical skills.

Cofounder

Newkini Swimwear• Co-founded NEWKINI SWIMWEAR in 2020 starting with made-to-order hand-made bathing suits. • $100,000+ in sales generated in 2021. • Designed social media campaigns and photographed customers in NEWKINI products creating digital media, dramatically increasing local web conversions. • Store traffic was consistently within the top 4% of stores that launched the same week on Shopify. • Expanded product line in 2020 with a Canadian manufacturer which improved efficiency as opposed to made-to-order and increased sales by 4x more the previous year. • Gained experience and became skilled in communicating with international manufactures. • Opened a pop-up location to experiment with in-person sales. Sales increased and a physical location enabled real connections to be made with customers in comparison to e-commerce, resulting in an extended six-month stay at the location. • Contacted by British Vogue to be featured in the November 2021 and December 2021 issues in print for swimwear and accessories, which drew more attention from other magazines such as Tatler and Glamour. •Oversee all marketing efforts including Shopify eCommerce website maintenance, social media management, and brand partnerships.

Venture Analyst

Creative Destruction LabAt CDL, we believe in the power of entrepreneurship to tackle some of society's most pressing challenges. As a Venture Analyst, I play a pivotal role in our mission by working closely with early-stage technology and science-based startups and entrepreneurs. Key Responsibilities: Venture Evaluation: I thoroughly assess incoming venture applications, evaluating their technological feasibility, market potential, and scalability. Mentorship and Support: Providing hands-on guidance and mentorship to portfolio companies, I'll leverage my expertise to help them overcome key challenges and capitalize on growth opportunities. I'll collaborate closely with entrepreneurs to refine their business models, develop go-to-market strategies, and navigate fundraising efforts. Ecosystem Engagement: I cultivate relationships with stakeholders across the innovation ecosystem, including entrepreneurs, investors, industry experts, and academic researchers. I act as a brand ambassador for CDL, representing our values and commitment to fostering entrepreneurship and innovation.

Education

Mount Allison University

Bachelor's Degree, CommerceSep 2019

Dalhousie University

MBA, BusinessJun 2023 - Present

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