Luis Robrigado

Social Media Marketing Specialist

Product Marketing Manager

Project Manager

Manila, NCR, PH

Copywriting

Advertising

Content Strategy

Marketing Strategy

Available for hire fromNegotiable

Contracts

Marketing Strategist at FamilySearch | Advertising, Digital Campaigns, Events, Education

Marketing leader specializing in data-driven growth, engagement strategies, and conversion optimization. Proven track record of scaling brand reach, reducing acquisition costs, and maximizing ROI through strategic partnerships, paid campaigns, and digital innovation. Expertise in APAC and global markets, with a focus on customer journey mapping, content strategy, and event-driven engagement.

Work History

Marketing Strategy, APAC | Philippines Area

FamilySearchDesigned and executed high-impact engagement campaigns for the PH market, driving exponential user growth across FamilySearch.org and its apps while shaping APAC and global strategy. Lift in events participation from 43,000+ in 2023 to 295,000+ in 2024. Lift in main conversion metric from 35,000+ conversions in 2023 to 43,300+ in 2024. Reduced paid acquisition cost from $3.00 to $0.30. Orchestrated high-profile VIP events at Shangri-La Hotel, managing end-to-end logistics, production, and guest experience for government officials, celebrities, and influencers.

Freelance Marketing Consultant - Lead Generation & Conversion Optimization Specialist

LeadFunnels PHJul 2022 - Dec 2024 • 2 yrs 6 mosCrafted high-converting direct response copy, gaining lifts in click-through rates by up to 25-40% in email, ads, and landing pages. Created high-converting landing pages and lead magnets, significantly increasing lead generation across multiple industries. Optimized multi-channel sales funnels, boosting lead generation and increasing client ROI.

Co-Founder, Client Relations and Sales Training

ThinkClientDec 2018 - Nov 2022 • 4 yrsCo-founded ThinkClient, a company that started as an outbound call center and evolved into a Virtual Assistance placement agency. Focused on leveraging the strong phone skills of Filipinos due to the call center industry boom. Managed client acquisition and placement of cold calling and marketing VAs.

Freelance Direct-Response Copywriter & Content Marketer

FreelanceJan 2016 - Jul 2020 • 4 yrs 7 mosWorked as a full-time freelancer, assisting businesses with Search Engine Optimization, Web Design and Development, Paid Advertising, Podcast Management, Online Events Management and Promotion, Project Management, and Cold Calling.

Education

Rogationist Seminary - Manila

Bachelor of Arts in Philosophy, Philosophy2006 - 2010

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