Luis Velez

Growth Marketing Manager • Social Media Marketing Specialist • Austin, TX, US

Top Earner

Marketing Strategy

Content Management

SEO

Available for hire fromNegotiable

Digital Marketing Strategist | Helping you boost your social & paid media presence through exceptional campaign management!

I'm a digital marketing & data strategist with a strong focus on Paid Media & SEM. With 7 years of experience in Lead Generation & Digital Analytics, I have been able to provide actionable solutions for numerous clients while exceeding revenue targets. I've worked at companies such as J&J Vision, Thrasio, and most recently at Fortune 1 Walmart Connect. My goal is to deliver the highest quality of work possible while building meaningful relationships & expanding digital growth.

Projects

Paid Search Campaign with Cloud Massage - 5.26 ROAS + 324% Revenue

Cloud Massage is a brand that offers a foot massager on Amazon. I partnered with them to launch a Google Ads campaign with a starting budget of $1,500 per month. The main goal of this campaign was to increase sales and ROAS (return on ad spend) over time through targeted keywords and specific audience demographics. To begin the campaign, I researched the competitive landscape in order to determine the best keywords and target audience for their ads. We identified 40 high-potential keyword phrases from across the industry and set up campaigns targeting these keywords at varying levels of intensity depending on revenue potential. To do this, we narrowed it down to a list of 25 relevant keywords related to their brand and product offerings, such as “foot massager”, “foot massage machine” and “best foot massager” (this keyword had a whopping 14.6 ROAS!). Next, we built 10 different variations of their ads; each ad was tailored to a specific keyword phrase with engaging copy and strong calls-to-action. The tuning process for each ad involved A/B testing various elements such as headlines, descriptions, landing pages (detail page vs. storefront) and more in order to identify what resonated best with customers. Once the campaigns were live, I monitored performance closely on a weekly basis to identify which ads were performing well versus those underperforming. During this stage, we also increased or decreased bids based on ad impressions, clicks and conversions in order to stay within their budget while maximizing visibility for high ROI keywords. After 2 months of running this campaign, Cloud Massage had seen an average 14% increase in ROAS over their original goal. To further optimize results I then increased their budget by 25% so that they could bid higher on more profitable terms while still staying within their monthly budget limit. This resulted in an additional 20% increase in ROAS after month 4 compared to where it had been at month 2.See More

SEO Content Strategy with On Now Digital - 24% Increase in Web Traffic + 10% Customer Engagement

I partnered with On Now Digital, a software (SaaS) startup that serves electric utilities to develop a content creation strategy. Using the best practices in search engine optimization (SEO), I set out to develop blog topics that would help On Now Digital grow its online presence and generate more leads. First, I analyzed their current content to identify areas where improvement was needed. I looked at the keywords they were using and researched industry trends to determine which new words or phrases should be incorporated into the company’s content strategy. With this information, I was able to identify several blog topics that would be of interest to their target audience. Next, I wrote landing page copy designed specifically to optimize On Now Digital’s site for SEO. For each page, I used keyword research tools like SEMRush & Spyfu to determine what terms should be incorporated into the copy so that it was optimized for search engine results pages (SERPs). This included incorporating relevant keywords within the headlines and throughout the body of text on each page. Finally, I created social media copy for Facebook, Linkedin and other platforms. As part of this process, I determined what user-generated hashtags On Now Digital could use in order to increase visibility on social networks beyond just those directly associated with their brand. Additionally, I created compelling calls-to-action within my social media posts intended to motivate users to take action on behalf of On Now Digital’s products or services. The result of this work was an immediate boost in organic website traffic over a period of 30 days - as much as a 24% increase. Additionally, customer engagement increased by 10%, which resulted in more followers across all platforms and extended reach into new markets. Overall, the project helped drive brand recognition while boosting sales conversions significantly.See More

Work History

Paid Marketing Specialist

ThrasioMay 2021 - Jun 2022 • 1 yr 2 mos Manage 20+ Sports & Consumer Goods brands for external traffic (Google to Amazon PDP) • Optimize Paid Search accounts towards profitability, ACOS targets & expansion • Implement bulk bidding rules, RSA copy, extensions and budget changes • Leverage automation platforms to create and maintain conversion-driven (sales) campaigns • Develop & execute paid search & social campaigns for ranking (SEO) efforts

Search Performance Manager II

Walmart Connect• Manage sellers’ advertising accounts for the Electronics Business Unit in the Marketplace team • Analyze & improve Sponsored Search performance against sellers’ revenue & ROAS targets • Responsible for 13% lift in weekly ad spend across a combined $125K monthly budget

Digital Marketing Manager

Big SeaFeb 2020 - Nov 2020 • 10 mos• Lead digital strategy including paid search, organic SEO & inbound LinkedIn campaigns to generate sales-qualified prospects • Optimized advertising accounts with new strategies to produce a positive ROAS • Allocated & managed annual advertising budget across clients based on business goals • Deployed conversion tags & tracking triggers on landing pages using Google Tag Manager

Digital Marketing Manager

PracticeTekPaid media management, PPC / SEM / Paid Social reportin, marketing attribution, lead generation

Reviews

Top EarnerHas earned $10k+ on Pangea.

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Education

University of Akron

Bachelor's Degree, Marketing ManagementDec 2014 - May 2019

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Digital Marketing Strategist | Helping you boost your social & paid media presence through exceptional campaign management!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

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