Top Talent like Luke are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Luke Florence

Product Marketing Manager
Nashville, TN, US
Campaign Management
Competitive Analysis
Product Marketing
Market Research
Available for hire fromNegotiable
Contracts
Product marketing leader helping companies turn complex features into clear, compelling stories that drive adoption and revenue growth.
As a product marketing professional, my expertise lies in crafting and executing effective strategies to drive the success of new and existing products. With a keen understanding of the customer journey and market trends, I have a track record of developing targeted messaging and positioning that resonates with key audiences and drives engagement. I excel in cross-functional collaboration and am skilled in working closely with product management, sales, and customer success teams to ensure alignment and drive success. Whether launching a new product or enhancing an existing offering, I bring a strategic mindset and a passion for delivering results. With a focus on driving customer acquisition, retention, and growth, I have successfully launched and marketed products across a range of industries and verticals.

Projects

Basis AI

Overview Artificial intelligence has dominated industry conversations, but for Basis, it’s always been more than a trend — it’s been foundational. To clarify and elevate how our platform uses AI across planning and optimization, I led the creation and launch of Basis AI, a new feature package that unifies our AI-powered capabilities under a single, cohesive story. My Role I owned the go-to-market strategy, positioning, and messaging for this initiative, partnering with Product and Sales Enablement to develop a clear narrative around Basis’ AI-driven advantages. I created customer-facing materials and internal resources that helped teams articulate how Basis AI differentiates our platform. Execution Highlights - Defined the two core pillars of Basis AI — Planning and Optimization — to simplify a complex technical story. - Developed messaging frameworks for Economic Buyers and Media Buyers, tailoring the value of AI to each audience. - Built supporting collateral, including one-pagers, enablement decks, and web copy that positioned Basis AI as the foundation for smarter, faster, and more automated media performance.See More

Work History

B

Product Marketing Manager

Basis TechnologiesCurrent responsibility includes leading product marketing initiatives, positioning, and go-to-market strategy for Basis Technologies. Collaborates with product, sales, and customer success to drive adoption and growth.
B

Product Marketing Specialist

Basis TechnologiesJun 2023 - Oct 2024 • 1 yr 5 mosOwned delivery of sales enablement material across product lines, supported go-to-market plans, and collaborated with cross-functional teams to execute product launches.
G

Product Marketing Manager

GuidelineJun 2022 - Apr 2023 • 11 mosImplemented growth marketing initiatives for the Guideline audience (Accountants and Advisors), launched targeted campaigns, created sales collateral, and drove improvements in conversions and lead volume.
X

Product/Partner Marketing Coordinator

XometryFeb 2022 - Jun 2022 • 5 mosAssembled HubSpot workflows to streamline campaigns, managed partner newsletter content for 3,000 manufacturers nationwide, and handled budget management for multiple teams.
X

Product Marketing Specialist

XometryJan 2021 - Feb 2022 • 1 yr 2 mosInvented and designed tools for manufacturing leaders, boosted community engagement, and led cross-functional efforts during key company milestones.
W

Marketing Specialist

Wiser StrategiesJan 2020 - Sep 2020 • 9 mosSupported marketing initiatives for clients, contributing to campaign execution and market outreach.

Education

U

University of Kentucky

Bachelor of Business Administration - BBA, Management and Marketing2017 - 2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Product marketing leader helping companies turn complex features into clear, compelling stories that drive adoption and revenue growth.
As a product marketing professional, my expertise lies in crafting and executing effective strategies to drive the success of new and existing products. With a keen understanding of the customer journey and market trends, I have a track record of developing targeted messaging and positioning that resonates with key audiences and drives engagement. I excel in cross-functional collaboration and am skilled in working closely with product management, sales, and customer success teams to ensure alignment and drive success. Whether launching a new product or enhancing an existing offering, I bring a strategic mindset and a passion for delivering results. With a focus on driving customer acquisition, retention, and growth, I have successfully launched and marketed products across a range of industries and verticals.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Luke are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Luke Florence

Product Marketing Manager
Nashville, TN, US
Campaign Management
Competitive Analysis
Product Marketing
Market Research
Available for hire fromNegotiable
Contracts

Projects

Basis AI

Overview Artificial intelligence has dominated industry conversations, but for Basis, it’s always been more than a trend — it’s been foundational. To clarify and elevate how our platform uses AI across planning and optimization, I led the creation and launch of Basis AI, a new feature package that unifies our AI-powered capabilities under a single, cohesive story. My Role I owned the go-to-market strategy, positioning, and messaging for this initiative, partnering with Product and Sales Enablement to develop a clear narrative around Basis’ AI-driven advantages. I created customer-facing materials and internal resources that helped teams articulate how Basis AI differentiates our platform. Execution Highlights - Defined the two core pillars of Basis AI — Planning and Optimization — to simplify a complex technical story. - Developed messaging frameworks for Economic Buyers and Media Buyers, tailoring the value of AI to each audience. - Built supporting collateral, including one-pagers, enablement decks, and web copy that positioned Basis AI as the foundation for smarter, faster, and more automated media performance.

Work History

B

Product Marketing Manager

Basis TechnologiesCurrent responsibility includes leading product marketing initiatives, positioning, and go-to-market strategy for Basis Technologies. Collaborates with product, sales, and customer success to drive adoption and growth.
B

Product Marketing Specialist

Basis TechnologiesJun 2023 - Oct 2024 • 1 yr 5 mosOwned delivery of sales enablement material across product lines, supported go-to-market plans, and collaborated with cross-functional teams to execute product launches.
G

Product Marketing Manager

GuidelineJun 2022 - Apr 2023 • 11 mosImplemented growth marketing initiatives for the Guideline audience (Accountants and Advisors), launched targeted campaigns, created sales collateral, and drove improvements in conversions and lead volume.
X

Product/Partner Marketing Coordinator

XometryFeb 2022 - Jun 2022 • 5 mosAssembled HubSpot workflows to streamline campaigns, managed partner newsletter content for 3,000 manufacturers nationwide, and handled budget management for multiple teams.
X

Product Marketing Specialist

XometryJan 2021 - Feb 2022 • 1 yr 2 mosInvented and designed tools for manufacturing leaders, boosted community engagement, and led cross-functional efforts during key company milestones.
W

Marketing Specialist

Wiser StrategiesJan 2020 - Sep 2020 • 9 mosSupported marketing initiatives for clients, contributing to campaign execution and market outreach.

Education

U

University of Kentucky

Bachelor of Business Administration - BBA, Management and Marketing2017 - 2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.