Top Talent like Lydia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lydia Ekeroth

Creative & Brand Strategist
San Diego, CA, US
Visual Identity
Visual Design
Print Design
Product Design
Logo Design
Graphic Design
Design Systems
Packaging Design
Photography
Photoshop
Figma
Illustrator
Brand Identity
Information Design
User Interface Design
UI/UX Design
Design Research
Design
Available for hire fromNegotiable
Contracts
Founder & Designer at Feel For
Hello! I’m Lydia, a San Diego based multi-disciplinary designer delivering thoughtful and strategic visual solutions. With 10 years of experience in brand identity, graphic design and product design, I have enjoyed working across a variety of industries including food & beverage, wellness, tech and the arts. My work history includes in-house positions as well as regular independent work, and I now lead a boutique design studio called Feel For. My approach to design is led by research, intuition and empathy. I’m interested in a role where I can utilize, hone and expand my skill set in a way that contributes to building a more equitable, sustainable and beautiful city and world.

Projects

Amateur Greens

Amateur Greens is a small, urban CEA farm offering fresh produce and CPG made with ingredients sourced from the farm. The mission of Amateur Greens is to promote healthy living, food security and community resilience while working towards the greater goal of a post-growth, post-scarcity society.See More

And Roses

And Roses is a multimedia show featuring conversations with artists and creators about the intersections of creativity and social change. It's a platform designed to encourage conversation around the question: How can we make the world a more beautiful place while struggling under capitalism? The name is a reference to the famous labor rallying cry - "Hearts starve as well as bodies. Give us bread and give us roses."See More

Milk Folk

Milk Folk is a plant-based milk delivery service offering a variety of delicious and healthy vegan milk options, directly to customers' doorsteps. = The milkman’s legacy lives on with Milk Folk, but this time, it’s dairy-free, planet-friendly, and delivered by bicycle. Milk Folk products are handmade in small batches with high-quality ingredients, and the inaugural offering is fresh, organic, high-protein soymilk. The mission of Milk Folk is to make it easy and accessible for the community to enjoy fresh, dairy-free options every week. Project Scope: Naming, Identity Design, Packaging Design, UI/UX Product DesignSee More

Matinee

Matinee is a charming, all-day café offering anytime snacks, light meals, a full bar, coffee service, and fun features like free popcorn and classic French film screenings. Matinee exists to provide a welcoming space for people to gather, relax, and enjoy great food and drinks all day. It combines the warmth of a cozy neighborhood pub with just enough sophistication to make any old day feel special.See More

C&TC x Julian Klincewicz

The Artist Series is a special line of limited release, collaborative coffee roasts produced in cooperation with local artists and creators. The inaugural featured artist was San Diego native Julian Klincewicz, with the packaging design including original art by Julian. Only 75 boxes were created.See More

Work History

F

Founder

Feel ForAs the Founder, responsible for establishing the company's vision, strategy, and overall direction.
A

Graphic Designer

American HydroponicsAs a Graphic Designer, contributed to creating visual content and designs for marketing and branding purposes.
R

Product Designer

RyzeeJul 2020 - Sep 2024 • 4 yrs 3 mosAs a Product Designer, played a key role in designing and developing user-friendly products and interfaces.
F

Creative Director

Field GuideJan 2015 - Aug 2019 • 4 yrs 8 mosAs a Creative Director, led creative projects and teams to deliver innovative and effective design solutions.

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Founder & Designer at Feel For
Hello! I’m Lydia, a San Diego based multi-disciplinary designer delivering thoughtful and strategic visual solutions. With 10 years of experience in brand identity, graphic design and product design, I have enjoyed working across a variety of industries including food & beverage, wellness, tech and the arts. My work history includes in-house positions as well as regular independent work, and I now lead a boutique design studio called Feel For. My approach to design is led by research, intuition and empathy. I’m interested in a role where I can utilize, hone and expand my skill set in a way that contributes to building a more equitable, sustainable and beautiful city and world.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Lydia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lydia Ekeroth

Creative & Brand Strategist
San Diego, CA, US
Visual Identity
Visual Design
Print Design
Product Design
Logo Design
Graphic Design
Design Systems
Packaging Design
Photography
Photoshop
Figma
Illustrator
Brand Identity
Information Design
User Interface Design
UI/UX Design
Design Research
Design
Available for hire fromNegotiable
Contracts

Projects

Amateur Greens

Amateur Greens is a small, urban CEA farm offering fresh produce and CPG made with ingredients sourced from the farm. The mission of Amateur Greens is to promote healthy living, food security and community resilience while working towards the greater goal of a post-growth, post-scarcity society.

And Roses

And Roses is a multimedia show featuring conversations with artists and creators about the intersections of creativity and social change. It's a platform designed to encourage conversation around the question: How can we make the world a more beautiful place while struggling under capitalism? The name is a reference to the famous labor rallying cry - "Hearts starve as well as bodies. Give us bread and give us roses."

Milk Folk

Milk Folk is a plant-based milk delivery service offering a variety of delicious and healthy vegan milk options, directly to customers' doorsteps. = The milkman’s legacy lives on with Milk Folk, but this time, it’s dairy-free, planet-friendly, and delivered by bicycle. Milk Folk products are handmade in small batches with high-quality ingredients, and the inaugural offering is fresh, organic, high-protein soymilk. The mission of Milk Folk is to make it easy and accessible for the community to enjoy fresh, dairy-free options every week. Project Scope: Naming, Identity Design, Packaging Design, UI/UX Product Design

Matinee

Matinee is a charming, all-day café offering anytime snacks, light meals, a full bar, coffee service, and fun features like free popcorn and classic French film screenings. Matinee exists to provide a welcoming space for people to gather, relax, and enjoy great food and drinks all day. It combines the warmth of a cozy neighborhood pub with just enough sophistication to make any old day feel special.

C&TC x Julian Klincewicz

The Artist Series is a special line of limited release, collaborative coffee roasts produced in cooperation with local artists and creators. The inaugural featured artist was San Diego native Julian Klincewicz, with the packaging design including original art by Julian. Only 75 boxes were created.

Work History

F

Founder

Feel ForAs the Founder, responsible for establishing the company's vision, strategy, and overall direction.
A

Graphic Designer

American HydroponicsAs a Graphic Designer, contributed to creating visual content and designs for marketing and branding purposes.
R

Product Designer

RyzeeJul 2020 - Sep 2024 • 4 yrs 3 mosAs a Product Designer, played a key role in designing and developing user-friendly products and interfaces.
F

Creative Director

Field GuideJan 2015 - Aug 2019 • 4 yrs 8 mosAs a Creative Director, led creative projects and teams to deliver innovative and effective design solutions.

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.