Top talent is on Pangea

You are viewing Madelynn's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Madelynn Conrad

Growth Marketing Manager
Available for hire fromNegotiable
Contracts
Experienced Demand Generation Manager Driving Brand Visibility
With a background in marketing and demand generation, I have a proven track record of developing and executing successful multi-channel campaigns to drive lead generation and brand visibility. My experience includes roles such as Demand Generation Manager at Emi Labs, where I oversaw initiatives in NA & LATAM, and Senior Demand Generation Manager at Therapy Brands, where I achieved a 53% increase in conversions and a 24% decrease in CPL YOY. As Director of Marketing at Lift Our Planet, I provided effective support and oversight to Marketing and Sales departments, ensuring a customer retention rate that exceeded expectations. My skills include data analysis, GTM strategy, project management, and staff training. I am passionate about driving engagement and improving lead quality while reducing costs. My expertise in developing compelling marketing assets and maintaining collaborative relationships with sales teams has contributed to the success of various organizations.

Work History

E

Demand Generation Manager

Emi LabsJul 2023 - Present • 1 yr 3 mosConnecting frontline talent acquisition leaders with a dream team of BDRs & AEs, one campaign at a time. In this role, I oversee demand generation initiatives and performance in NA & LATAM, developing multi-channel campaigns from strategy to execution stages and maintaining a constant collaborative relationship with Sales.
U

null

UptempoApr 2022 - Apr 2023 • 1 yr 1 moNo description provided
T

Senior Demand Generation Manager

Therapy BrandsDec 2020 - Apr 2022 • 1 yr 5 mosAs the Senior Demand Generation Manager for TherapyBrands, I am responsible for developing and executing a data-educated lead acquisition strategy through multi-channel targeted lead generation campaigns including: email, PPC, organic, webinars, events, social, display advertising, and retargeting to generate a consistent flow of marketing qualified leads to meet growth targets with a budget exceeding 1M annually. I utilize product and brand messaging to craft compelling marketing assets to drive engagement across paid and organic channels with the goal of continually improving lead quality while reducing cost per lead and increasing overall lead volume. I monitor and report campaign performance with tracking across marketing KPIs including impressions, clicks, web visitors, video views, collateral downloads, etc and identify gaps and conversion opportunities through segmentation analysis. In 2021, my campaigns resulted in a 53% increase in conversions and a 24% decrease in CPL YOY, and demand generation continues to be the primary source of leads for the segment.
L

Director of Marketing

Lift Our PlanetDec 2019 - Dec 2020 • 1 yr 1 moAs the Director of Marketing at Lift Our Planet and its associated 501c3 foundation, I oversaw the development and execution of all global marketing, sales, and education initiatives. While strategizing with and reporting directly to our CEO, I took leadership over our organization's day to day operations and maintaining corporate relationships with vendors, staff, benefactors, and clients. By providing effective support and oversight to our Marketing and Sales departments, I ensured a customer retention rate that exceeded expectations despite the COVID-19 pandemic and led the company into a successful season.
A

Marketing Manager

Advanced Energy Economy (AEE)Nov 2018 - Nov 2019 • 1 yr 1 moDuring my time as AEEs Marketing Manager, I oversaw all department activity and developed digital marketing strategies to generate leads, increase national brand visibility, and develop positive customer relationships for AEE and its 7+ associated brands. Using data analysis and GTM strategy, my department regularly exceeded projected KPIs. Additional responsibilities included project management, staff skills training (software), video editing, webinar support, website maintenance, and graphic design.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Demand Generation Manager Driving Brand Visibility
With a background in marketing and demand generation, I have a proven track record of developing and executing successful multi-channel campaigns to drive lead generation and brand visibility. My experience includes roles such as Demand Generation Manager at Emi Labs, where I oversaw initiatives in NA & LATAM, and Senior Demand Generation Manager at Therapy Brands, where I achieved a 53% increase in conversions and a 24% decrease in CPL YOY. As Director of Marketing at Lift Our Planet, I provided effective support and oversight to Marketing and Sales departments, ensuring a customer retention rate that exceeded expectations. My skills include data analysis, GTM strategy, project management, and staff training. I am passionate about driving engagement and improving lead quality while reducing costs. My expertise in developing compelling marketing assets and maintaining collaborative relationships with sales teams has contributed to the success of various organizations.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Madelynn's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Madelynn Conrad

Growth Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

E

Demand Generation Manager

Emi LabsJul 2023 - Present • 1 yr 3 mosConnecting frontline talent acquisition leaders with a dream team of BDRs & AEs, one campaign at a time. In this role, I oversee demand generation initiatives and performance in NA & LATAM, developing multi-channel campaigns from strategy to execution stages and maintaining a constant collaborative relationship with Sales.
U

null

UptempoApr 2022 - Apr 2023 • 1 yr 1 moNo description provided
T

Senior Demand Generation Manager

Therapy BrandsDec 2020 - Apr 2022 • 1 yr 5 mosAs the Senior Demand Generation Manager for TherapyBrands, I am responsible for developing and executing a data-educated lead acquisition strategy through multi-channel targeted lead generation campaigns including: email, PPC, organic, webinars, events, social, display advertising, and retargeting to generate a consistent flow of marketing qualified leads to meet growth targets with a budget exceeding 1M annually. I utilize product and brand messaging to craft compelling marketing assets to drive engagement across paid and organic channels with the goal of continually improving lead quality while reducing cost per lead and increasing overall lead volume. I monitor and report campaign performance with tracking across marketing KPIs including impressions, clicks, web visitors, video views, collateral downloads, etc and identify gaps and conversion opportunities through segmentation analysis. In 2021, my campaigns resulted in a 53% increase in conversions and a 24% decrease in CPL YOY, and demand generation continues to be the primary source of leads for the segment.
L

Director of Marketing

Lift Our PlanetDec 2019 - Dec 2020 • 1 yr 1 moAs the Director of Marketing at Lift Our Planet and its associated 501c3 foundation, I oversaw the development and execution of all global marketing, sales, and education initiatives. While strategizing with and reporting directly to our CEO, I took leadership over our organization's day to day operations and maintaining corporate relationships with vendors, staff, benefactors, and clients. By providing effective support and oversight to our Marketing and Sales departments, I ensured a customer retention rate that exceeded expectations despite the COVID-19 pandemic and led the company into a successful season.
A

Marketing Manager

Advanced Energy Economy (AEE)Nov 2018 - Nov 2019 • 1 yr 1 moDuring my time as AEEs Marketing Manager, I oversaw all department activity and developed digital marketing strategies to generate leads, increase national brand visibility, and develop positive customer relationships for AEE and its 7+ associated brands. Using data analysis and GTM strategy, my department regularly exceeded projected KPIs. Additional responsibilities included project management, staff skills training (software), video editing, webinar support, website maintenance, and graphic design.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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