Top Talent like Madison are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Madison Aplin

Creative & Brand Strategist
New York, NY, US
Creative Direction
Canva
Motion Design
Digital Marketing
Adobe Creative Suite
Figma
Creative Strategy
Project Management
Project management
Available for hire fromNegotiable
Designer & Storytelling Creative | Brand Strategy, Social & Motion Design
Multidisciplinary designer and storyteller crafting thoughtful, visually magnetic brands across digital, social, and experiential spaces. Blends creative intuition with strategic clarity—design that captures attention and creates connection—leading narrative-driven social and campaign creative rooted in brand strategy across wellness, healthcare, lifestyle, and design sectors. Builds concept-to-execution creative and scalable visual systems across platforms, with experience across agencies, startups, and freelance work; process rooted in empathy, narrative, and intention. Has led creative for lifestyle, wellness, and healthcare brands, and contributed to art direction and design of large-scale brand campaigns spanning social, motion, and print.

Projects

Tatum Kendrick Design (ongoing)

Shaping narrative-driven social direction through vignette-style storytelling; developing visual systems and scalable content templates (ongoing).See More

Hello There Collective

Contributed to social strategy and editorial-style content planning while supporting visual storytelling systems and narrative structure across client accounts.See More

LŌKAHI Therapeutics

Led transition from Apimeds to Lokahi; executed full brand rollout across presentations, collateral, and merchandise.

PCI Campaigns

Led rebrand and website redesign; developed cohesive identity and marketing assets.

Xdemvy “Mite Party” Campaign (Example Project)

Created 12 animated posts for Instagram/TikTok in two weeks, from concept to execution. Designed layouts in Figma and animated frame-by-frame in After Effects based on live feedback and brand guidelines.See More

Northwell Health + Aly & AJ “Gun Prevention” Campaign (Example Project)

Created visually impactful designs across billboards, newsletters, websites, social, and other branding initiatives that elevated client engagement and enhanced agency recognition.See More

Work History

F

Freelance Creative Partner & Designer

FreelanceLead narrative-driven social and campaign creative rooted in brand strategy across wellness, healthcare, lifestyle, and design sectors. Lead concept-to-execution creative and build scalable visual systems across platforms. Tatum Kendrick Design: Shaping narrative-driven social direction through vignette-style storytelling; developing visual systems and scalable content templates (ongoing). Hello There Collective: Contributed to social strategy and editorial-style content planning while supporting visual storytelling systems and narrative structure across client accounts. LŌKAHI Therapeutics: Led transition from Apimeds to Lokahi; executed full brand rollout across presentations, collateral, and merchandise. PCI Campaigns: Led rebrand and website redesign; developed cohesive identity and marketing assets. Contributed to the art direction and design of large-scale brand campaigns for clients including Tarsus, Alastin, and Bausch + Lomb. Collaborated across departments to conceptualize, design, and deliver campaigns spanning social, motion, and print. Example Project: Xdemvy "Mite Party" Campaign Created 12 animated posts for Instagram/TikTok in two weeks, from concept to execution. Designed layouts in Figma and animated frame-by-frame in After Effects based on live feedback and brand guidelines. Played a key role in one of two in-house designers responsible for conceptualizing and executing visual content for internal and global marketing campaigns. Clients included: Northwell Health, Truist bank, Walmart, Crowe, Mahindra. Example Project: Northwell Health + Aly & AJ "Gun Prevention" Campaign Created visually impactful designs across billboards, newsletters, websites, social, and other branding initiatives that elevated client engagement and enhanced agency recognition. Worked along side with Heller CEO on leadership & entrepreneurial skills
H

Designer

HellerOct 2023 - Apr 2025 • 1 yr 7 mos
S

Designer

StrawberryFrogJun 2021 - Jul 2023 • 2 yrs 2 mosAwarded Company Recognized Employee – StrawberryFrog 2023 Multiple managerial experiences

Education

F

Fashion Institute of Technology

B.A., B.A. in Advertising & Digital Design
F

Fashion Institute of Technology

Minor(s), Minors: Women & Gender Studies, Art History, Psychology

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Designer & Storytelling Creative | Brand Strategy, Social & Motion Design
Multidisciplinary designer and storyteller crafting thoughtful, visually magnetic brands across digital, social, and experiential spaces. Blends creative intuition with strategic clarity—design that captures attention and creates connection—leading narrative-driven social and campaign creative rooted in brand strategy across wellness, healthcare, lifestyle, and design sectors. Builds concept-to-execution creative and scalable visual systems across platforms, with experience across agencies, startups, and freelance work; process rooted in empathy, narrative, and intention. Has led creative for lifestyle, wellness, and healthcare brands, and contributed to art direction and design of large-scale brand campaigns spanning social, motion, and print.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Madison are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Madison Aplin

Creative & Brand Strategist
New York, NY, US
Creative Direction
Canva
Motion Design
Digital Marketing
Adobe Creative Suite
Figma
Creative Strategy
Project Management
Project management
Available for hire fromNegotiable

Projects

Tatum Kendrick Design (ongoing)

Shaping narrative-driven social direction through vignette-style storytelling; developing visual systems and scalable content templates (ongoing).

Hello There Collective

Contributed to social strategy and editorial-style content planning while supporting visual storytelling systems and narrative structure across client accounts.

LŌKAHI Therapeutics

Led transition from Apimeds to Lokahi; executed full brand rollout across presentations, collateral, and merchandise.

PCI Campaigns

Led rebrand and website redesign; developed cohesive identity and marketing assets.

Xdemvy “Mite Party” Campaign (Example Project)

Created 12 animated posts for Instagram/TikTok in two weeks, from concept to execution. Designed layouts in Figma and animated frame-by-frame in After Effects based on live feedback and brand guidelines.

Northwell Health + Aly & AJ “Gun Prevention” Campaign (Example Project)

Created visually impactful designs across billboards, newsletters, websites, social, and other branding initiatives that elevated client engagement and enhanced agency recognition.

Work History

F

Freelance Creative Partner & Designer

FreelanceLead narrative-driven social and campaign creative rooted in brand strategy across wellness, healthcare, lifestyle, and design sectors. Lead concept-to-execution creative and build scalable visual systems across platforms. Tatum Kendrick Design: Shaping narrative-driven social direction through vignette-style storytelling; developing visual systems and scalable content templates (ongoing). Hello There Collective: Contributed to social strategy and editorial-style content planning while supporting visual storytelling systems and narrative structure across client accounts. LŌKAHI Therapeutics: Led transition from Apimeds to Lokahi; executed full brand rollout across presentations, collateral, and merchandise. PCI Campaigns: Led rebrand and website redesign; developed cohesive identity and marketing assets. Contributed to the art direction and design of large-scale brand campaigns for clients including Tarsus, Alastin, and Bausch + Lomb. Collaborated across departments to conceptualize, design, and deliver campaigns spanning social, motion, and print. Example Project: Xdemvy "Mite Party" Campaign Created 12 animated posts for Instagram/TikTok in two weeks, from concept to execution. Designed layouts in Figma and animated frame-by-frame in After Effects based on live feedback and brand guidelines. Played a key role in one of two in-house designers responsible for conceptualizing and executing visual content for internal and global marketing campaigns. Clients included: Northwell Health, Truist bank, Walmart, Crowe, Mahindra. Example Project: Northwell Health + Aly & AJ "Gun Prevention" Campaign Created visually impactful designs across billboards, newsletters, websites, social, and other branding initiatives that elevated client engagement and enhanced agency recognition. Worked along side with Heller CEO on leadership & entrepreneurial skills
H

Designer

HellerOct 2023 - Apr 2025 • 1 yr 7 mos
S

Designer

StrawberryFrogJun 2021 - Jul 2023 • 2 yrs 2 mosAwarded Company Recognized Employee – StrawberryFrog 2023 Multiple managerial experiences

Education

F

Fashion Institute of Technology

B.A., B.A. in Advertising & Digital Design
F

Fashion Institute of Technology

Minor(s), Minors: Women & Gender Studies, Art History, Psychology

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.