Top Talent like Madison are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Madison McCoy

Marketing Strategy
Social Media Marketing
Digital Marketing
Email Marketing
Operations Management
Project Management
Available for hire fromNegotiable
I help mission-driven brands turn purpose into profit with authentic, data-driven marketing that amplifies your story, mission, and impact.
My name is Madison, and I'm the founder behind MB Consulting. After years working with nonprofits and small business owners in the wellness space, I witnessed a heartbreaking pattern: passionate mission-driven organizations struggled to be seen, despite having incredible stories to tell. The gap wasn't in their mission - it was in their marketing. They needed help crafting authentic, strategic messaging that would actually reach the people who needed to hear them. What I discovered was that mission-driven leaders face unique pressures: they're passionate about their cause but constrained by limited resources and tight timelines. They need marketing that deserves heart - marketing that truly understands who THEY are, not just what they do. They need data-driven approaches that respect their realities while delivering results that align with their values, not just their bottom line. MB Consulting was born from that realization. Our very first client, a hydroponic lettuce farm in Metter, GA, achieved a 200% increase in sales after just 6 months of working together. That moment confirmed we were onto something powerful - and that we could do it without sacrificing authenticity for algorithms. Now, those same proven strategies - backed by a graduate certificate in marketing from Columbia University and 7 years of hands-on experience - are woven into every one of MB Consulting’s 1:1 client sessions I understand your passion because I've lived it. I deliver data-driven results that respect your voice because I've been there, without turning it into AI slop. I’m here to help mission-driven brands turn purpose into profit, so you can focus on the mission itself.

Projects

Relume - Social Media & Communications Manager

Lead communications, content, and digital engagement strategy for Relume, a woman-owned, Washington DC-based home goods & nostalgia accessories brand, driving measurable growth across social media, website, and in-person channels. Increased external link clicks by 5.9% and in-person store visit intentions by 10.5% within 90 days through culturally relevant, audience-targeted campaigns via email and social channels. Designed and produced whimsical, trend-driven visual content using Canva, ensuring consistent brand voice while fostering community engagement. Developed and maintained a dynamic content calendar balancing promotional, educational, and community-focused posts to sustain engagement and strengthen brand awareness. Managed website updates to align with marketing campaigns and optimize messaging across platforms. Monitored multi-platform analytics to refine content strategy and maximize ROI, with direct contributions from sales and engagement revenue helping Relume expand its audience reach and fund the opening of a new craft café within one year of collaboration.See More

Women of the Wild- Social Media & Communications Manager

Successfully sold out the inaugural West Coast retreat, demonstrating strong community engagement and event promotion skills. Grew social media following by 400+ users in the first year, expanding the brand’s online presence. Increased engagement on social media posts by 27%, fostering a more active and connected community. Developed and executed content and brand strategies that resonated with a niche audience of outdoor, artistic, and community-focused women.See More

CHAM- Marketing & Communications Associate

Led LinkedIn content strategy for client account, driving engagement; scaled audience growth through data-driven posting; improved content performance through analytics; supported large-scale events and trainings; promoted professional development trainings; developed content strategies that amplified organizational impact; generated engagement and online reach.See More

Morning Dew Midwifery

Small Business Starter Kit- - 1:1 Strategy Call – A full hour to map out their marketing, clarify their message, and create a plan that actually works. - Personalized Marketing Calendar – A ready-to-use roadmap designed specifically for their business and audience for one month, one-two posts a week and full list of content ideas. - Custom CANVA Brand Kit – Cohesive colors, fonts, and visuals to make their brand instantly recognizable and memorable.See More

Work History

O

Program and Marketing Manager

One Common UnityFull-time EmployeeMay 2016 - May 2024 • 8 yrs 1 moProject Management: Coordinated multi-stakeholder projects from concept to completion, developing timelines, managing deliverables, and aligning cross-functional teams to ensure campaigns were executed on time, within budget, and exceeded engagement and growth targets. Photography and Social Media Coordinator: Expertly captured compelling photographs at public events, skillfully conveying the organization's mission and community engagement. Curated content for social media platforms, resulting in a notable 42% increase in online engagement. Newsletter Development: Collaborated cross-departmentally to curate monthly updates, crafting newsletters in the Executive Director's voice for a Mailchimp listserve with 4,250 subscribers. SEO Engagement & Research: Utilized SEO to curate website, resulting in a 42% increase in online engagement.

Education

George Mason University

Bachelors of Science, Conflict Analysis and Resolution Aug 2013 - May 2017

Columbia University

Graduate Certificate, Digital Marketing and CommunicationsMar 2025 - Jul 2025

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
I help mission-driven brands turn purpose into profit with authentic, data-driven marketing that amplifies your story, mission, and impact.
My name is Madison, and I'm the founder behind MB Consulting. After years working with nonprofits and small business owners in the wellness space, I witnessed a heartbreaking pattern: passionate mission-driven organizations struggled to be seen, despite having incredible stories to tell. The gap wasn't in their mission - it was in their marketing. They needed help crafting authentic, strategic messaging that would actually reach the people who needed to hear them. What I discovered was that mission-driven leaders face unique pressures: they're passionate about their cause but constrained by limited resources and tight timelines. They need marketing that deserves heart - marketing that truly understands who THEY are, not just what they do. They need data-driven approaches that respect their realities while delivering results that align with their values, not just their bottom line. MB Consulting was born from that realization. Our very first client, a hydroponic lettuce farm in Metter, GA, achieved a 200% increase in sales after just 6 months of working together. That moment confirmed we were onto something powerful - and that we could do it without sacrificing authenticity for algorithms. Now, those same proven strategies - backed by a graduate certificate in marketing from Columbia University and 7 years of hands-on experience - are woven into every one of MB Consulting’s 1:1 client sessions I understand your passion because I've lived it. I deliver data-driven results that respect your voice because I've been there, without turning it into AI slop. I’m here to help mission-driven brands turn purpose into profit, so you can focus on the mission itself.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Yordanos Gedam

Marketing Strategist | Data-Driven Growth, Lifecycle Marketing & Creative Storytelling
Email Marketing • Social Media Marketing • Creative & Brand Strategy • 8 years of exp. • Portland, OR, US

Matthew Walker

Head of Marketing | Marketing Director | Brand Strategy Consultant
Growth Marketing Management • Creative & Brand Strategy • Content Marketing • 12 years of exp. • Richmond, VA, US

Jaclyn Pelopida

Marketing Consultant & Strategist | Copywriter & Content Expert | Helping Brands Sound Like Themselves, Only Better
PR and Comms • Social Media Marketing • Copywriting • 15 years of exp. • RI, US

Raiell Trammell

Systems-Driven Creative Lifecycle Marketer ✦ UX-Led Designer ✦ Creative Project Lead
Content Marketing • 5 years of exp. • Philadelphia, PA, US

Top Talent like Madison are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Madison McCoy

Marketing Strategy
Social Media Marketing
Digital Marketing
Email Marketing
Operations Management
Project Management
Available for hire fromNegotiable

Projects

Relume - Social Media & Communications Manager

Lead communications, content, and digital engagement strategy for Relume, a woman-owned, Washington DC-based home goods & nostalgia accessories brand, driving measurable growth across social media, website, and in-person channels. Increased external link clicks by 5.9% and in-person store visit intentions by 10.5% within 90 days through culturally relevant, audience-targeted campaigns via email and social channels. Designed and produced whimsical, trend-driven visual content using Canva, ensuring consistent brand voice while fostering community engagement. Developed and maintained a dynamic content calendar balancing promotional, educational, and community-focused posts to sustain engagement and strengthen brand awareness. Managed website updates to align with marketing campaigns and optimize messaging across platforms. Monitored multi-platform analytics to refine content strategy and maximize ROI, with direct contributions from sales and engagement revenue helping Relume expand its audience reach and fund the opening of a new craft café within one year of collaboration.

Women of the Wild- Social Media & Communications Manager

Successfully sold out the inaugural West Coast retreat, demonstrating strong community engagement and event promotion skills. Grew social media following by 400+ users in the first year, expanding the brand’s online presence. Increased engagement on social media posts by 27%, fostering a more active and connected community. Developed and executed content and brand strategies that resonated with a niche audience of outdoor, artistic, and community-focused women.

CHAM- Marketing & Communications Associate

Led LinkedIn content strategy for client account, driving engagement; scaled audience growth through data-driven posting; improved content performance through analytics; supported large-scale events and trainings; promoted professional development trainings; developed content strategies that amplified organizational impact; generated engagement and online reach.

Morning Dew Midwifery

Small Business Starter Kit- - 1:1 Strategy Call – A full hour to map out their marketing, clarify their message, and create a plan that actually works. - Personalized Marketing Calendar – A ready-to-use roadmap designed specifically for their business and audience for one month, one-two posts a week and full list of content ideas. - Custom CANVA Brand Kit – Cohesive colors, fonts, and visuals to make their brand instantly recognizable and memorable.

Work History

O

Program and Marketing Manager

One Common UnityFull-time EmployeeMay 2016 - May 2024 • 8 yrs 1 moProject Management: Coordinated multi-stakeholder projects from concept to completion, developing timelines, managing deliverables, and aligning cross-functional teams to ensure campaigns were executed on time, within budget, and exceeded engagement and growth targets. Photography and Social Media Coordinator: Expertly captured compelling photographs at public events, skillfully conveying the organization's mission and community engagement. Curated content for social media platforms, resulting in a notable 42% increase in online engagement. Newsletter Development: Collaborated cross-departmentally to curate monthly updates, crafting newsletters in the Executive Director's voice for a Mailchimp listserve with 4,250 subscribers. SEO Engagement & Research: Utilized SEO to curate website, resulting in a 42% increase in online engagement.

Education

George Mason University

Bachelors of Science, Conflict Analysis and Resolution Aug 2013 - May 2017

Columbia University

Graduate Certificate, Digital Marketing and CommunicationsMar 2025 - Jul 2025

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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