Mads Vendelbo

Growth Marketing Manager

Project Manager

Content Marketing Manager

Copenhagen, Denmark

Wordpress

Google My Business

Consulting

Website Management

HTML/CSS

Affiliate Marketing

Marketing Strategy

Shopify

Search Engine Marketing

E-Commerce

Google Webmaster Tools

Websites

On-site SEO

Off-site SEO

Advertising

Google Cloud Platform

Marketing

A/B Testing

Figma

SEO

Google Search Ads

Google Tag Manager

Google Analyics

Available for hire fromNegotiable

Contracts

Organic Growth Partner | I’ll audit, build, integrate, & train organic growth systems for your business that increase revenue, drive growth, and drop CAC

Mads is an experienced digital growth expert specializing in SEO, CRO, and UX for eCommerce and DTC brands. He has a proven track record of scaling organic traffic, launching new products, and building sustainable growth frameworks. Mads focuses on empowering brands with the tools and systems needed for independent growth, reducing reliance on agencies and paid ads. His expertise spans multiple industries, with a strong focus on organic growth, automation, and strategic planning.

Projects

Nordic Oil scaled global reach through SEO and market expansion

Through this collaboration, Nordic Oil transformed from a small founding team into one of Europe’s fastest-growing CBD brands, achieving sustainable global expansion and market leadership.See More

+30% Higher average order value (1.3 → 1.7 products per order)

Through this collaboration, Signe Scharling transformed her webshop experience, building stronger customer trust and converting visits into loyal, high-value sales.See More

Freeletics reversed -52% organic decline

Freeletics reversed -52% decline and achieved +37.36% organic growth in six months after engagement. Through this collaboration, Freeletics turned a steep decline into measurable growth, rebuilding organic visibility and setting the foundation for sustainable performance.See More

128% Organic Growth for Nordic Cosmetics in the CBD Skincare Space

Through this collaboration, Nordic Cosmetics scaled its organic visibility, capturing a wider audience and becoming a recognized authority in the CBD skincare market.See More

Work History

Digital Marketing Consultant

Passim ApS (Self-employed)I help eCommerce businesses grow profitably through inbound strategies and smart automation. With over 10 years of experience, I specialize in auditing, building, and scaling organic growth systems that increase revenue, compound traffic, and reduce acquisition costs. My work blends SEO, CRO, and UX to launch products, expand into new markets, and optimize performance. Beyond execution, I help equip teams with SOPs and frameworks that make them less dependent on agencies and more self-sufficient for long-term independence.

SEO Strategist & Growth Lead

Nordic CosmeticsContract EmployeeJun 2021 - Dec 2022 • 1 yr 7 mosI drove organic growth and strengthened the brand’s position. Partnering with the co-founder and BurdaForward, I led a technical revamp, site architecture overhaul, and large-scale content campaign, achieving 128% YoY organic growth, 722% YoY keyword growth, and delivering 200+ articles (pre-AI), reducing dependency on sponsored media placements and building sustainable long-term results.

Search Engine Optimization Consultant

BearabyFreelancerFeb 2022 - Mar 2023 • 1 yr 2 mos

Ecommerce Manager

BearabyContract EmployeeMar 2023 - Apr 2025 • 2 yrs 2 mosFrom day one I led SEO strategy and execution, driving consistent organic growth. About a year later, I started managing the Shopify store coordinating with developers and designers. I analyzed user behavior, planned, drafted and ran A/B tests, optimized checkout flows, and lifted conversions. Additionally, I helped systematize launch processes across new product verticals.

SEO & Ecommerce Management

Nordic OilContract EmployeeOct 2018 - Aug 2021 • 2 yrs 11 mosAt Nordic Oil, I helped scale the company from a small team to 100+, working closely with the CMO and founder. I drove growth through innovative, non-traditional marketing, leading expansion into 12+ EU markets, the US, and early Japan efforts. I shaped localization strategies and achieved top SEO placements for highly competitive keywords, bringing in thousands of ready-to-convert users.

Education

Aalborg Handelsskole

Højere handelseksamen, Afsætning A, Virksomheds Økonomi A og Innovation C2013 - 2016

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