Maggie Mona

Content Planning

Business Strategy

Digital Strategy

Reels

Digital Marketing

Storyboarding

Journalism

Copywriting

Instagram

TikTok Management

Video Editing

Photography

Food Photography

Adobe Creative Suite

Content Creation

Web Design

Web Copy

Available for hire fromNegotiable

Contracts

Innovative Digital Marketer & Brand Strategist | Connecting Content, Campaigns, and Communities

Detail-oriented marketing and events professional experienced in brand development, event coordination, and local partnerships. Skilled in creating impactful campaigns and delivering seamless events to drive engagement and support sales efforts. Experienced in digital marketing, social media management, and strategic growth initiatives across hospitality and media industries.

Projects

Honolulu Hot Girl Club

As the founder and creative lead of Honolulu Hot Girl Club, I conceptualize and produce community-forward events designed to inspire connection, joy, and intentional living for women in Honolulu. HHGC blends wellness, creativity, and local culture through pop-ups like sunrise hikes, photo walks, seasonal gatherings, and reflective moments. Responsibilities: Event Planning & Production: Ideate, plan, and host in-person experiences including themed photo events, movement meetups, and community rituals. Brand Development: Created the HHGC identity and aesthetic; maintain a cohesive tone and visual language across all content and platforms. Content Strategy: Direct and produce content across Instagram and email to build community, drive attendance, and share the ethos of the brand. Partnerships: Collaborate with local women-owned businesses and creatives to co-host events, sponsor giveaways, and amplify aligned missions. Community Building: Foster a genuine, inclusive, and welcoming environment through thoughtful communication and intentional engagement. Key Themes: soft-core wellness · girlhood rituals · creative self-expression · seasonal joy · women-led connectionSee More

The Surfjack Hotel + Swim Club

Led the content strategy and visual storytelling for The Surfjack Hotel’s Instagram, capturing the heart of its mid-century-meets-modern aesthetic and its role as a cultural hub in Waikiki. Elevated the brand’s digital presence to reflect its creative community, boutique experience, and local roots. Responsibilities: Content Strategy & Planning: Developed and executed a cohesive Instagram strategy aligned with seasonal campaigns, hotel events, and guest experience. Creative Direction: Styled and produced original photo and video content showcasing the property, on-site restaurants, guest rooms, and local collaborations. Community Engagement: Managed daily interactions, supported brand voice in DMs and comments, and nurtured relationships with past and future guests. Partnership Marketing: Coordinated and promoted brand-aligned activations with local artists, musicians, and small businesses. Analytics & Growth: Monitored performance insights and adjusted content based on reach, engagement, and bookings generated via social. Key Themes: laid-back luxury · local-first storytelling · design-forward travel · creative hospitality · thoughtful guest experiencesSee More

Work History

Marketing and Events Coordinator

Heyday Homes- Led event coordination and execution, enhancing engagement by 125% through innovative concepts and strategies. - Implemented organizational systems to track KPIs, improving efficiency by 85% and ensuring successful project outcomes. - Managed all social media activities, including graphic design, content creation, and analytics, increasing brand visibility by 55%.

Company Owner

Maggie Cipriano, LLC- B2B Brand Strategy & Growth: Developed and executed targeted brand strategies, driving customer acquisition, lead generation, and market growth through digital marketing and data analysis. - Social Media & Campaign Management: Managed multi-platform social media strategies, enhancing brand visibility, engagement, and ROI through content creation and paid campaigns. - Operations & Client Success: Streamlined business operations, overseeing project timelines, resource allocation, and fostering strong client relationships to ensure high retention and satisfaction.

Social Media Manager

The Surfjack Hotel + Swim ClubNov 2022 - Dec 2024 • 2 yrs 2 mos- Manage the hotel’s social media presence, engaging over 44k followers and driving brand awareness through strategic content creation. - Achieved a growth of 2,600 followers through targeted campaigns and consistent engagement across platforms. - Design and create all graphics for social media and hotel displays, enhancing visual appeal and brand consistency. - Regularly post engaging content on stories, maintaining a consistent presence that fosters interaction and community among followers. - Collaborate with brand partners and vetted influencers to create opportunities for cross-promotion, expanding reach and attracting new customers. - Organize and curate social media feeds to ensure a cohesive and visually appealing brand narrative, resulting in increased follower engagement.

Social Media Marketing Manager

Surfjack ShopMay 2021 - Aug 2023 • 2 yrs 4 mos- Managed the social media strategy for the Surfjack Shop in Waikiki, resulting in a follower growth of 4,300 during my role. - Collaborated with photographers to create visually compelling, branded content that resonated with the target audience and enhanced the shop's online presence. - Developed and executed a content calendar to ensure consistent posting and engagement across platforms, increasing overall brand visibility. - Engaged with followers through comments and direct messages, fostering a sense of community and enhancing customer loyalty. - Utilized social media management tools to schedule posts, track performance, and streamline workflow.

Contributing Writer

Honolulu Civil BeatAug 2022 - Jun 2023 • 11 mos- Researched, wrote, and published in-depth articles for Civil Beat, focusing on community issues and local government affairs, contributing to informed public discourse. - Conducted interviews with key stakeholders, including community leaders, government officials, and residents, to gather perspectives. - Analyzed and reported on local government policies, initiatives, and their impact on the community, ensuring accurate and timely coverage of relevant issues. - Collaborated with editors and fellow journalists to develop story ideas, refine content, and maintain high editorial standards on tight deadlines. - Utilized data analysis and public records to support investigative reporting, uncovering trends and insights that inform readers about critical local issues. - Engaged with the community through social media and public forums, fostering dialogue and encouraging reader feedback on published articles. - Developed a strong network of sources within the community and local government, enhancing the ability to report on breaking news and emerging issues. Awarded a journalistic award on the article titled: Why Some Stores In Chinatown Keep Doors Locked During Business Hours (See Below)

Education

University of Hawaii at Manoa

Bachelor of Arts - BA, Journalism2012 - 2016

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