MacKenzie Briggs
Digital Marketing & Brand Manager
Hey, Im MacKenzie!
A creative, digital-first, marketing manager with 5+ years of experience in social media strategy, brand management, content creation, public relations, and e-commercemost notably within hospitality & travel spaces. Currently, you can find me helping independent and branded hotels like Hilton and Marriott level up their digital footprint via strategic marketing & social campaigns..
๐ง๐ฒ๐ฐ๐ต๐ป๐ถ๐ฐ๐ฎ๐น ๐ฆ๐ธ๐ถ๐น๐น๐ & ๐ง๐ผ๐ผ๐น๐: Adobe Creative Cloud, Microsoft Office, & Google Business Suite
Some examples of my results include:
Spearheading the transition from an external agency to an in-house marketing team, which ๐ฟ๐ฒ๐๐๐น๐๐ฒ๐ฑ ๐ถ๐ป ๐ฎ ๐ญ๐ด% ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ถ๐ป ๐ฏ๐ผ๐ผ๐ธ๐ถ๐ป๐ด๐ in the first year
Managing the strategy, optimization, and growth for a portfolio of 5 hotels, driving an additional ๐ฎ๐ฑ,๐ฌ๐ฌ๐ฌ ๐บ๐ผ๐ป๐๐ต๐น๐ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐๐ถ๐๐ถ๐๐ ๐ฎ๐ป๐ฑ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐ฐ๐ฌ๐ฌ+ ๐พ๐๐ฎ๐น๐ถ๐ณ๐ถ๐ฒ๐ฑ ๐น๐ฒ๐ฎ๐ฑ๐ in 3 months
Conceptualizing and executing a ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ผ๐๐ฒ๐ฟ๐ต๐ฎ๐๐น of two on-site F&B outlets, resulting in ๐ฒ๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ถ๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐, a strengthened brand perception, and ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฎ๐ฏ๐น๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ด๐ฎ๐ถ๐ป๐
Additionally, Im a (๐ฬถ๐ฬถ๐ฬถ๐ฬถ) retired K-pop fan. So much so, that I co-founded OKCREATORSa by fans, for fans live events and promotions company dedicated to ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ป๐ด ๐ฎ๐ฟ๐๐ถ๐๐๐ ๐ฎ๐ป๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐, ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐๐น๐ ๐๐ผ ๐ณ๐ฎ๐ป๐.
I get excited about opportunities where Im able to work with highly creative people to ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐ within various sectors.
I love connecting with new people ๏ธ send me a message at mackenzieabriggs@gmail.com or connect with me here on Linkedin!
Similar Pangeans
Kaitlin Russell
Freelance marketer specializing in social media management, email marketing, influencer marketing, and more โจLucia Amicone
Associate Marketing Manager at Hyatt: Increasing Brand Awareness, Lead Generation & Consumer Retention through organic, paid & targeted advertising.Taylor Koontz
Brand Marketing and E-Commerce SpecialistTalk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available Now
Book a Call
Digital Marketing & Brand Manager
Hey, Im MacKenzie!
A creative, digital-first, marketing manager with 5+ years of experience in social media strategy, brand management, content creation, public relations, and e-commercemost notably within hospitality & travel spaces. Currently, you can find me helping independent and branded hotels like Hilton and Marriott level up their digital footprint via strategic marketing & social campaigns..
๐ง๐ฒ๐ฐ๐ต๐ป๐ถ๐ฐ๐ฎ๐น ๐ฆ๐ธ๐ถ๐น๐น๐ & ๐ง๐ผ๐ผ๐น๐: Adobe Creative Cloud, Microsoft Office, & Google Business Suite
Some examples of my results include:
Spearheading the transition from an external agency to an in-house marketing team, which ๐ฟ๐ฒ๐๐๐น๐๐ฒ๐ฑ ๐ถ๐ป ๐ฎ ๐ญ๐ด% ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ถ๐ป ๐ฏ๐ผ๐ผ๐ธ๐ถ๐ป๐ด๐ in the first year
Managing the strategy, optimization, and growth for a portfolio of 5 hotels, driving an additional ๐ฎ๐ฑ,๐ฌ๐ฌ๐ฌ ๐บ๐ผ๐ป๐๐ต๐น๐ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐๐ถ๐๐ถ๐๐ ๐ฎ๐ป๐ฑ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐ฐ๐ฌ๐ฌ+ ๐พ๐๐ฎ๐น๐ถ๐ณ๐ถ๐ฒ๐ฑ ๐น๐ฒ๐ฎ๐ฑ๐ in 3 months
Conceptualizing and executing a ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ผ๐๐ฒ๐ฟ๐ต๐ฎ๐๐น of two on-site F&B outlets, resulting in ๐ฒ๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ถ๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐, a strengthened brand perception, and ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฎ๐ฏ๐น๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ด๐ฎ๐ถ๐ป๐
Additionally, Im a (๐ฬถ๐ฬถ๐ฬถ๐ฬถ) retired K-pop fan. So much so, that I co-founded OKCREATORSa by fans, for fans live events and promotions company dedicated to ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ป๐ด ๐ฎ๐ฟ๐๐ถ๐๐๐ ๐ฎ๐ป๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐, ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐๐น๐ ๐๐ผ ๐ณ๐ฎ๐ป๐.
I get excited about opportunities where Im able to work with highly creative people to ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐ within various sectors.
I love connecting with new people ๏ธ send me a message at mackenzieabriggs@gmail.com or connect with me here on Linkedin!
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available Now
Book a Call
Similar Pangeans
Kaitlin Russell
Freelance marketer specializing in social media management, email marketing, influencer marketing, and more โจLucia Amicone
Associate Marketing Manager at Hyatt: Increasing Brand Awareness, Lead Generation & Consumer Retention through organic, paid & targeted advertising.Taylor Koontz
Brand Marketing and E-Commerce SpecialistMacKenzie Briggs
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available Now
Book a Call
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