Top Talent like MacKenzie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If youโ€™re a company looking for high-quality fractional talent, learn more here.

MacKenzie Briggs

Social Media Marketing Specialist โ€ข Content Marketing Manager โ€ข Creative & Brand Strategist โ€ข Orlando, FL, US
Community Management
Content Management
Content Creation
Digital Advertising
Facebook Business Pages
Hootsuite
Influencer Marketing
Instagram
Social Media Marketing
Social Media Management
Available for hire fromNegotiable
Contracts
Digital Marketing & Brand Manager
Hey, Im MacKenzie! A creative, digital-first, marketing manager with 5+ years of experience in social media strategy, brand management, content creation, public relations, and e-commercemost notably within hospitality & travel spaces. Currently, you can find me helping independent and branded hotels like Hilton and Marriott level up their digital footprint via strategic marketing & social campaigns.. ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ & ๐—ง๐—ผ๐—ผ๐—น๐˜€: Adobe Creative Cloud, Microsoft Office, & Google Business Suite Some examples of my results include: Spearheading the transition from an external agency to an in-house marketing team, which ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐—ฒ๐—ฑ ๐—ถ๐—ป ๐—ฎ ๐Ÿญ๐Ÿด% ๐—ถ๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ ๐—ถ๐—ป ๐—ฏ๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด๐˜€ in the first year Managing the strategy, optimization, and growth for a portfolio of 5 hotels, driving an additional ๐Ÿฎ๐Ÿฑ,๐Ÿฌ๐Ÿฌ๐Ÿฌ ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐Ÿฐ๐Ÿฌ๐Ÿฌ+ ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐—ณ๐—ถ๐—ฒ๐—ฑ ๐—น๐—ฒ๐—ฎ๐—ฑ๐˜€ in 3 months Conceptualizing and executing a ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ต๐—ฎ๐˜‚๐—น of two on-site F&B outlets, resulting in ๐—ฒ๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†, a strengthened brand perception, and ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ ๐—ด๐—ฎ๐—ถ๐—ป๐˜€ Additionally, Im a (๐šœฬถ๐šŽฬถ๐š–ฬถ๐š’ฬถ) retired K-pop fan. So much so, that I co-founded OKCREATORSa by fans, for fans live events and promotions company dedicated to ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ฟ๐˜๐—ถ๐˜€๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€, ๐—ฑ๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—น๐˜† ๐˜๐—ผ ๐—ณ๐—ฎ๐—ป๐˜€. I get excited about opportunities where Im able to work with highly creative people to ๐—ฑ๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€ within various sectors. I love connecting with new people ๏ธ send me a message at mackenzieabriggs@gmail.com or connect with me here on Linkedin!

Work History

Y

Manager, Cluster Marketing, Communications, and Brand Activations

Yedla HotelsAs the Marketing Manager for Yedla Hotels' Central Florida region, I manage the marketing efforts of 4 Hilton and Marriott branded hotels to drive bookings and maximize revenue. Highlights: Overhauled digital ad targeting based on comprehensive customer data analysis, resulting in a 43% decrease in cost-per-click. Executed a paid media campaign across Facebook and Instagram, achieving 3.6M impressions and generating $300K in total revenue over four months. Conceptualized and executed a strategic branding overhaul of two on-site F&B outlets, resulting in enhanced market visibility, and a strengthened brand perception. Collaborated with sales team to develop effective lead-generation strategies, through marketing and promotional materials, resulting in an 18% increase in qualified leads. Strategized and calendarized an influencer marketing campaign, driving 184K in reach to brand social media channels.
O

Co-Founder & Chief Marketing Officer

OKCREATORSJan 2020 - Dec 2023 โ€ข 4 yrsSpearheaded the creation of OKCREATORS, a by fans, for fans live events and promotions company dedicated to connecting fans to the artists they love. Established and directed a team of 6 in event production, branding, marketing collateral development, public relations, and business development relationships. Highlights: Managed @okcreators social media channels (Instagram, Twitter, Facebook, TikTok) with a combined 6,000+ followers and 217K likes. Developed and executed a social media strategy across 6K followers on Instagram, Twitter and Facebook; resulting in an overall increase in engagement by 32.3%. Coordinated company's first artist promo event, a dance workshop in Orlando, Florida, taught by international K-pop sensation MUSTB with 100+ fans in attendance. Collaborated with AEG Presents to host a social media giveaway for 2 tickets to see VERIVERY on tour; resulting in 10.7K impressions across all social platforms (Instagram, Twitter, Facebook).
P

Consumer Engagement Specialist

Paramount Hospitality ManagementSep 2022 - Nov 2022 โ€ข 3 mosPromoted eight months ahead of schedule to Consumer Engagement Specialist. In this role, I pitched and developed innovative marketing strategies aimed at maximizing revenue and total room nights booked. Highlights: Built and deployed 80+ email marketing campaigns across five total properties using Revinate, generating $2.1M in revenue. Collaborated with the marketing team to design organic and paid media campaigns resulting in a 16% increase in room nights booked.
P

Social Media & Marketing Associate

Paramount Hospitality ManagementDec 2021 - Sep 2022 โ€ข 10 mosManaged strategy, optimization, and growth for a portfolio of five hotels in Central Florida. Highlights: Spearheaded content creation for 5 brands across 15+ social channels, increasing overall engagement on all social platforms by 12%. Grew The Grove Resorts (@thegroveresort) Instagram to 32K followers and maintained a 10% engagement rate over eight months. Implemented and maintained content and editorial calendars for all promotions, leading to a 15% increase in content output and a 10% improvement in engagement rates, supporting overall marketing goals. Assisted with influencer relations, public relations promotional outreach, and product-gifting.
E

Social Media Intern

EnVi Media GroupSep 2021 - Apr 2022 โ€ข 8 mosRecruited as an intern for Envi Media Group, a by fans, for fans pop culture platform to assist the social media team in creating content strategy, developing brand awareness, generating inbound traffic, and cultivating a global, online identity. Highlights: Grew engagement by 55.5% and increased impressions by 249% across all three platforms in five (5) months. Increased impressions on Twitter from September 28, 2021, to April 4, 2022 by 265.4% and doubled number of posts on platform.

Education

U

University of Central Florida

Bachelors of Arts: Human Communication, Business & Professional Track2016 - 2021

How Pangea Works

Effortlessly discover top talent

Weโ€™ve distilled the candidate search from endless hours down to just a few minutes. Using Pangeaโ€™s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your companyโ€™s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangeaโ€™s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your teamโ€™s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. Weโ€™ve combined every part of the hiring process into one platform to eliminate the miscommunication thatโ€™s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing & Brand Manager
Hey, Im MacKenzie! A creative, digital-first, marketing manager with 5+ years of experience in social media strategy, brand management, content creation, public relations, and e-commercemost notably within hospitality & travel spaces. Currently, you can find me helping independent and branded hotels like Hilton and Marriott level up their digital footprint via strategic marketing & social campaigns.. ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ & ๐—ง๐—ผ๐—ผ๐—น๐˜€: Adobe Creative Cloud, Microsoft Office, & Google Business Suite Some examples of my results include: Spearheading the transition from an external agency to an in-house marketing team, which ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐—ฒ๐—ฑ ๐—ถ๐—ป ๐—ฎ ๐Ÿญ๐Ÿด% ๐—ถ๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ ๐—ถ๐—ป ๐—ฏ๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด๐˜€ in the first year Managing the strategy, optimization, and growth for a portfolio of 5 hotels, driving an additional ๐Ÿฎ๐Ÿฑ,๐Ÿฌ๐Ÿฌ๐Ÿฌ ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐Ÿฐ๐Ÿฌ๐Ÿฌ+ ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐—ณ๐—ถ๐—ฒ๐—ฑ ๐—น๐—ฒ๐—ฎ๐—ฑ๐˜€ in 3 months Conceptualizing and executing a ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ต๐—ฎ๐˜‚๐—น of two on-site F&B outlets, resulting in ๐—ฒ๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†, a strengthened brand perception, and ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ ๐—ด๐—ฎ๐—ถ๐—ป๐˜€ Additionally, Im a (๐šœฬถ๐šŽฬถ๐š–ฬถ๐š’ฬถ) retired K-pop fan. So much so, that I co-founded OKCREATORSa by fans, for fans live events and promotions company dedicated to ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ฟ๐˜๐—ถ๐˜€๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€, ๐—ฑ๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—น๐˜† ๐˜๐—ผ ๐—ณ๐—ฎ๐—ป๐˜€. I get excited about opportunities where Im able to work with highly creative people to ๐—ฑ๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€ within various sectors. I love connecting with new people ๏ธ send me a message at mackenzieabriggs@gmail.com or connect with me here on Linkedin!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like MacKenzie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If youโ€™re a company looking for high-quality fractional talent, learn more here.

MacKenzie Briggs

Social Media Marketing Specialist โ€ข Content Marketing Manager โ€ข Creative & Brand Strategist โ€ข Orlando, FL, US
Community Management
Content Management
Content Creation
Digital Advertising
Facebook Business Pages
Hootsuite
Influencer Marketing
Instagram
Social Media Marketing
Social Media Management
Available for hire fromNegotiable
Contracts

Work History

Y

Manager, Cluster Marketing, Communications, and Brand Activations

Yedla HotelsAs the Marketing Manager for Yedla Hotels' Central Florida region, I manage the marketing efforts of 4 Hilton and Marriott branded hotels to drive bookings and maximize revenue. Highlights: Overhauled digital ad targeting based on comprehensive customer data analysis, resulting in a 43% decrease in cost-per-click. Executed a paid media campaign across Facebook and Instagram, achieving 3.6M impressions and generating $300K in total revenue over four months. Conceptualized and executed a strategic branding overhaul of two on-site F&B outlets, resulting in enhanced market visibility, and a strengthened brand perception. Collaborated with sales team to develop effective lead-generation strategies, through marketing and promotional materials, resulting in an 18% increase in qualified leads. Strategized and calendarized an influencer marketing campaign, driving 184K in reach to brand social media channels.
O

Co-Founder & Chief Marketing Officer

OKCREATORSJan 2020 - Dec 2023 โ€ข 4 yrsSpearheaded the creation of OKCREATORS, a by fans, for fans live events and promotions company dedicated to connecting fans to the artists they love. Established and directed a team of 6 in event production, branding, marketing collateral development, public relations, and business development relationships. Highlights: Managed @okcreators social media channels (Instagram, Twitter, Facebook, TikTok) with a combined 6,000+ followers and 217K likes. Developed and executed a social media strategy across 6K followers on Instagram, Twitter and Facebook; resulting in an overall increase in engagement by 32.3%. Coordinated company's first artist promo event, a dance workshop in Orlando, Florida, taught by international K-pop sensation MUSTB with 100+ fans in attendance. Collaborated with AEG Presents to host a social media giveaway for 2 tickets to see VERIVERY on tour; resulting in 10.7K impressions across all social platforms (Instagram, Twitter, Facebook).
P

Consumer Engagement Specialist

Paramount Hospitality ManagementSep 2022 - Nov 2022 โ€ข 3 mosPromoted eight months ahead of schedule to Consumer Engagement Specialist. In this role, I pitched and developed innovative marketing strategies aimed at maximizing revenue and total room nights booked. Highlights: Built and deployed 80+ email marketing campaigns across five total properties using Revinate, generating $2.1M in revenue. Collaborated with the marketing team to design organic and paid media campaigns resulting in a 16% increase in room nights booked.
P

Social Media & Marketing Associate

Paramount Hospitality ManagementDec 2021 - Sep 2022 โ€ข 10 mosManaged strategy, optimization, and growth for a portfolio of five hotels in Central Florida. Highlights: Spearheaded content creation for 5 brands across 15+ social channels, increasing overall engagement on all social platforms by 12%. Grew The Grove Resorts (@thegroveresort) Instagram to 32K followers and maintained a 10% engagement rate over eight months. Implemented and maintained content and editorial calendars for all promotions, leading to a 15% increase in content output and a 10% improvement in engagement rates, supporting overall marketing goals. Assisted with influencer relations, public relations promotional outreach, and product-gifting.
E

Social Media Intern

EnVi Media GroupSep 2021 - Apr 2022 โ€ข 8 mosRecruited as an intern for Envi Media Group, a by fans, for fans pop culture platform to assist the social media team in creating content strategy, developing brand awareness, generating inbound traffic, and cultivating a global, online identity. Highlights: Grew engagement by 55.5% and increased impressions by 249% across all three platforms in five (5) months. Increased impressions on Twitter from September 28, 2021, to April 4, 2022 by 265.4% and doubled number of posts on platform.

Education

U

University of Central Florida

Bachelors of Arts: Human Communication, Business & Professional Track2016 - 2021

How Pangea Works

Effortlessly discover top talent

Weโ€™ve distilled the candidate search from endless hours down to just a few minutes. Using Pangeaโ€™s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your companyโ€™s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangeaโ€™s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your teamโ€™s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. Weโ€™ve combined every part of the hiring process into one platform to eliminate the miscommunication thatโ€™s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.