Top Talent like Malinda are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Malinda Lloyd

Product Marketing Manager
Product Manager
Growth Marketing Manager
Shizuoka, Shizuoka, JP
Websites
Digital Advertising
Digital Strategy
Digital Marketing
SEO
Search Engine Marketing
Available for hire fromNegotiable
Contracts
Leading B2C and B2B digital products and experiences. Disney Alum
I am a seasoned product leader adept at creating engaging experiences across diverse platforms including web, mobile, email, social media, and gaming. I excel in driving consumer engagement and revenue while leading international, cross-functional teams and forging strategic alliances with global partners. Specialties: product management, creative, audience engagement, content strategy, localization, ADA compliance, website & mobile production

Work History

P

Co-Founder

Problematic DesignCo-Founder of a Design & Manufacturing studio
X

Director, Strategy

Xivic Inc.Apr 2021 - Jul 2023 • 2 yrs 4 mosLed the platform migration, upgrade and redesign of a Magneto ecommerce site targeting an international Harley Davidson enthusiast audience for a Chinese manufacturer of motorcycle option parts. Developed the content and search engine optimization (SEO) strategy leading to and increase in organic search traffic users and sessions by 10% year over year. Led development of a suite of applications for a B2B SaaS provider including an online user generated video content editor, a smart TV video streaming application, and mobile application for events. Also managed conversion rate optimization and social media programs for the client's B2C custom ecommerce platform, increasing conversion rate by 2%. Created content and editorial strategy for a Frank Lloyd Wright designed convention centers WordPress site, boosting engagement, driving traffic, and increasing visitor growth. Conducted regular audits to optimize traffic and content. Increased organic search traffic and sessions by 14% year over year. Managed the global Shopify+ platform for a blue tooth headset manufacturer. Oversaw a successful redesign of a beauty brands custom registration and checkout flow to increase purchases from ecommerce. Led the agile implementation of an interactive scheduling platform for a first responder-focused SaaS provider. Also developed content strategy for a new mobile mental health and wellness application to support front line workers in managing job-related stress. Oversaw a successful redesign and re-platforming of a sports complex promotional hub using SiteCore CMS, resulting in increased traffic and brand awareness. Conducted a content and information architecture audit for the new platform. Managed the Americans with Disabilities Act compliance testing and technical updates for a variety of clients.
X

Marketing Consultant

Xivic Inc.Apr 2016 - Jun 2016 • 3 mosProvided marketing consulting services, likely contributing to various strategic marketing initiatives and projects.
U

VP, Site Experience & Content

Union BankJun 2016 - Mar 2021 • 4 yrs 10 mosSuccessfully launched and maintained a new user experience for PurePoint.com, including new product offerings. Developed feature roadmaps in collaboration with deposit product management and technology teams. Developed 'Business as Usual' processes for PurePoint.com in collaboration with operations and technology teams to ensure site maintenance following the major features launched. Assisted in the launch of a new user experience for Unionbank.com, including the implementation of localized content for Japanese clients. Created the content strategy for PurePoint.com and implemented new content with multiple vendors. Improved organic search presence, growing search visibility and traffic. Launched client email campaigns for Pure Point Financial, informing customers of account changes and new opportunities, resulting in additional deposits from the existing client base. Collaborated with the Brand team and external vendors to create a set of Voice Guidelines for Pure Point Financial.
R

Director | Product

Redbird (formerly Mind Over Media)Aug 2013 - Apr 2016 • 2 yrs 9 mosSuccessfully grew ScrubsMag.com engagement from 100,000 to over one million monthly users through relaunching, managing development, and implementing an evolving content strategy. Conducted regular content and competitor analysis to optimize site traffic, including traffic from social media pages. Launched Code Happy, a mobile app for nurses, and managed content strategy and development roadmap for enhanced user experience. Contributed to the launch and development of Staples Quick Wins mobile app for Small Business Owners to enhance their marketing efforts. Directed the redesign and relaunch of the California Closets website using data driven competitive analysis, with the support of an Agile development team. Implemented a social media approval and publishing platform for Kaiser Permanente, developed a content strategy and creative for their Healthy Living program including text, infographics, and video. Executed content strategy and managed the creative development for Funny Nurses Facebook Page.

Education

T

The University of Texas at Austin

Fine Art - Sculpture1996
A

Austin Community College

Fine and Studio Arts

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Leading B2C and B2B digital products and experiences. Disney Alum
I am a seasoned product leader adept at creating engaging experiences across diverse platforms including web, mobile, email, social media, and gaming. I excel in driving consumer engagement and revenue while leading international, cross-functional teams and forging strategic alliances with global partners. Specialties: product management, creative, audience engagement, content strategy, localization, ADA compliance, website & mobile production

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Malinda are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Malinda Lloyd

Product Marketing Manager
Product Manager
Growth Marketing Manager
Shizuoka, Shizuoka, JP
Websites
Digital Advertising
Digital Strategy
Digital Marketing
SEO
Search Engine Marketing
Available for hire fromNegotiable
Contracts

Work History

P

Co-Founder

Problematic DesignCo-Founder of a Design & Manufacturing studio
X

Director, Strategy

Xivic Inc.Apr 2021 - Jul 2023 • 2 yrs 4 mosLed the platform migration, upgrade and redesign of a Magneto ecommerce site targeting an international Harley Davidson enthusiast audience for a Chinese manufacturer of motorcycle option parts. Developed the content and search engine optimization (SEO) strategy leading to and increase in organic search traffic users and sessions by 10% year over year. Led development of a suite of applications for a B2B SaaS provider including an online user generated video content editor, a smart TV video streaming application, and mobile application for events. Also managed conversion rate optimization and social media programs for the client's B2C custom ecommerce platform, increasing conversion rate by 2%. Created content and editorial strategy for a Frank Lloyd Wright designed convention centers WordPress site, boosting engagement, driving traffic, and increasing visitor growth. Conducted regular audits to optimize traffic and content. Increased organic search traffic and sessions by 14% year over year. Managed the global Shopify+ platform for a blue tooth headset manufacturer. Oversaw a successful redesign of a beauty brands custom registration and checkout flow to increase purchases from ecommerce. Led the agile implementation of an interactive scheduling platform for a first responder-focused SaaS provider. Also developed content strategy for a new mobile mental health and wellness application to support front line workers in managing job-related stress. Oversaw a successful redesign and re-platforming of a sports complex promotional hub using SiteCore CMS, resulting in increased traffic and brand awareness. Conducted a content and information architecture audit for the new platform. Managed the Americans with Disabilities Act compliance testing and technical updates for a variety of clients.
X

Marketing Consultant

Xivic Inc.Apr 2016 - Jun 2016 • 3 mosProvided marketing consulting services, likely contributing to various strategic marketing initiatives and projects.
U

VP, Site Experience & Content

Union BankJun 2016 - Mar 2021 • 4 yrs 10 mosSuccessfully launched and maintained a new user experience for PurePoint.com, including new product offerings. Developed feature roadmaps in collaboration with deposit product management and technology teams. Developed 'Business as Usual' processes for PurePoint.com in collaboration with operations and technology teams to ensure site maintenance following the major features launched. Assisted in the launch of a new user experience for Unionbank.com, including the implementation of localized content for Japanese clients. Created the content strategy for PurePoint.com and implemented new content with multiple vendors. Improved organic search presence, growing search visibility and traffic. Launched client email campaigns for Pure Point Financial, informing customers of account changes and new opportunities, resulting in additional deposits from the existing client base. Collaborated with the Brand team and external vendors to create a set of Voice Guidelines for Pure Point Financial.
R

Director | Product

Redbird (formerly Mind Over Media)Aug 2013 - Apr 2016 • 2 yrs 9 mosSuccessfully grew ScrubsMag.com engagement from 100,000 to over one million monthly users through relaunching, managing development, and implementing an evolving content strategy. Conducted regular content and competitor analysis to optimize site traffic, including traffic from social media pages. Launched Code Happy, a mobile app for nurses, and managed content strategy and development roadmap for enhanced user experience. Contributed to the launch and development of Staples Quick Wins mobile app for Small Business Owners to enhance their marketing efforts. Directed the redesign and relaunch of the California Closets website using data driven competitive analysis, with the support of an Agile development team. Implemented a social media approval and publishing platform for Kaiser Permanente, developed a content strategy and creative for their Healthy Living program including text, infographics, and video. Executed content strategy and managed the creative development for Funny Nurses Facebook Page.

Education

T

The University of Texas at Austin

Fine Art - Sculpture1996
A

Austin Community College

Fine and Studio Arts

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.