Top Talent like Maria are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Maria Morris

Growth Marketing Manager
Product Marketing Manager
Creative & Brand Strategist
Madison, WI, US
Growth Marketing
Marketing
Integrated Marketing
Available for hire fromNegotiable
Contracts
Growth Marketing Leader | B2B Brand & Demand Strategist | Integrated Campaign Architect | Expert Storyteller
Growth marketing leader and fractional CMO who connects strategy, data, and storytelling to drive real results. I’ve led integrated campaigns and demand gen across various industries - always with a focus on aligning teams and optimizing performance. I bring a practical, hands-on approach to leveraging AI for smarter content, faster insights and more scalable execution. Away from the laptop, I enjoy time on the lake and the occasional game of tennis. My rate reflects the value I bring, but I'm happy to adjust for the right scope, timeline or mission.

Projects

Marketing Planning Process Improvement

Partnered with a B2B2C retail client to optimize their marketing planning process at both the annual strategic level and the tactical campaign level. I conducted a thorough discovery phase with leadership and cross-functional teams to identify strengths, pain points, and process gaps. Leveraging industry best practices and my own experience driving marketing transformation, I led a collaborative effort to evolve their planning framework. Delivered a tailored set of strategic recommendations to leadership and developed a cohesive planning toolkit - a suite of templates designed to improve consistency, transparency, and efficiency across teams. The result was a more streamlined, scalable approach to marketing planning that aligned execution with business goals.See More

Launching SaaS Transportation Software

Currently working with a client to develop an end-to-end GTM strategy for transportation logistics SaaS software. My services include marketing strategy, brand identity (voice, tone, visuals), target audience segmentation, integrated campaign plan and lead gen. Will update with results after launch!See More

Work History

D

Founder & Chief Marketing Consultant

Duet Marketing PartnersGrowth marketing services for businesses including GTM strategy, brand positioning, campaign planning, messaging frameworks, lead generation and marketing planning process improvements
T

Marketing Strategy Director

TruStageFull-time EmployeeMay 2022 - Nov 2024 • 2 yrs 7 mosLed B2B growth marketing campaigns that increased SaaS insurance adoption by 22% through targeted messaging, content strategy, and cross-channel execution Developed messaging and creative for a flagship virtual conference, surpassing registration goals by 15% and boosting engagement Built and led a high-performing team focused on experimentation, channel performance, and continuous optimization for the brand’s largest audience segment Collaborated closely with sales, product, and finance to align campaigns with strategic revenue and GTM objectives
T

Senior Marketing Manager, Innovation Center

TruStageFull-time EmployeeOct 2019 - Apr 2022 • 2 yrs 7 mosBuilt go-to-market strategy for a B2B SaaS digital lending platform, partnering with C-level stakeholders to define positioning, messaging, and brand Launched integrated campaign across digital, direct, field, and executive content channels, achieving a 50% response rate and filling the sales pipeline Collaborated cross-functionally to ensure consistent brand execution and drive product adoption across key segments
T

Senior Media Manager, Direct Marketing

TruStageFull-time EmployeeSep 2018 - Oct 2019 • 1 yr 2 mosDrove growth for a $106M auto and home insurance business by managing a $30M B2C direct and digital marketing budget and strategic partnership with Liberty Mutual Led a $7M acquisition email pilot, using a test-and-learn approach to successfully launch, operationalize, and scale performance Improved marketing efficiency by streamlining communication and introducing new processes across internal teams and partner management
A

Marketing Business Operations Manager

American Family InsuranceFull-time EmployeeAug 2015 - Sep 2018 • 3 yrs 2 mosDirected strategic marketing planning and integrated campaign execution while overseeing a $250M budget Delivered actionable insights via KPI dashboards to guide marketing investment and improve campaign ROI Strengthened vendor accountability by establishing a standard Quarterly Business Review (QBR) process Improved team performance by launching the company’s first marketing capability training and onboarding program
A

Integrated Marketing Campaign Manager

American Family InsuranceFull-time EmployeeSep 2014 - Aug 2015 • 1 yrLed integrated planning across internal teams, senior leadership, and agency partners to execute large-scale campaigns - including a Super Bowl activation that generated 211M impressions and 9.5M social media engagements Managed a Brand Ambassador campaign that drove a 43% lift in website traffic, 300K social engagements, and $1M in earned media
A

Advertising Administrator

American Family InsuranceFull-time EmployeeFeb 2011 - Sep 2014 • 3 yrs 8 mosConducted the company’s first media agency audit, uncovering $1M in savings Managed a $5M advertising agency contract, including performance incentives and vendor accountability Led competitive analysis, campaign reporting, and multi-million dollar advertising budget management Oversaw financial reporting and analysis to inform spend strategy and ROI Recognized with a Silver Effie Award for leading a high-impact, results-driven creative campaign
C

National Marketing Director

Core BTSFull-time EmployeeApr 2008 - Mar 2011 • 3 yrsLed all marketing strategy and execution for B2B IT consulting firm, partnering with large tech companies across the U.S.
W

Advertising Sales Coordinator

WI Newspaper AssociationFull-time EmployeeAug 2004 - Apr 2008 • 3 yrs 9 mosServed all Wisconsin newspapers as advertising placement leader to retain membership and maximize revenue
M

Advertising Traffic Manager

Madison's CWFull-time EmployeeFeb 2001 - Aug 2004 • 3 yrs 7 mosCollaborated with sales and production teams to fulfill advertiser contracts and maximize revenue opportunities

Education

U

University of Wisconsin-Madison

BA, Communication Arts1996 - 2000
E

Edgewood College

MBA, Business-Marketing2006 - 2009

Similar Pangeans

Lin Leung

VP of Marketing & Product Marketing | GTM Strategist for B2B/B2C/DTC | Helping Brands Own Their Story & Connect The Dots to Revenue Growth
Product Marketing • Creative & Brand Strategy • Growth Marketing Management • 15 years of exp. • Irvine, CA, US

Tina Lumbis

Director of Marketing | Growth Strategy & Brand Storytelling (10+ Years)
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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Growth Marketing Leader | B2B Brand & Demand Strategist | Integrated Campaign Architect | Expert Storyteller
Growth marketing leader and fractional CMO who connects strategy, data, and storytelling to drive real results. I’ve led integrated campaigns and demand gen across various industries - always with a focus on aligning teams and optimizing performance. I bring a practical, hands-on approach to leveraging AI for smarter content, faster insights and more scalable execution. Away from the laptop, I enjoy time on the lake and the occasional game of tennis. My rate reflects the value I bring, but I'm happy to adjust for the right scope, timeline or mission.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Lin Leung

VP of Marketing & Product Marketing | GTM Strategist for B2B/B2C/DTC | Helping Brands Own Their Story & Connect The Dots to Revenue Growth
Product Marketing • Creative & Brand Strategy • Growth Marketing Management • 15 years of exp. • Irvine, CA, US

Tina Lumbis

Director of Marketing | Growth Strategy & Brand Storytelling (10+ Years)
Growth Marketing Management • 15 years of exp. • Bethlehem, PA, US

Ankur Bhatnagar

Marketing Executive (10+ years) | Data-Driven Growth : Scaled Ventures $0 to $500M+ | Social Media Expert | Multi-Channel Marketer | GTM Strategy
Growth Marketing Management • Social Media Marketing • Product Marketing • 15 years of exp. • New York, NY, US

Sharon Bernstein

Strategic, Data-Driven B2B SaaS Product Marketing Leader | Product Strategy, GTM & Growth | Startup Mentor & Advisor
Product Marketing • Product Analysis • Growth Product Management • 20 years of exp. • Boston, MA, US

Top Talent like Maria are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Maria Morris

Growth Marketing Manager
Product Marketing Manager
Creative & Brand Strategist
Madison, WI, US
Growth Marketing
Marketing
Integrated Marketing
Available for hire fromNegotiable
Contracts

Projects

Marketing Planning Process Improvement

Partnered with a B2B2C retail client to optimize their marketing planning process at both the annual strategic level and the tactical campaign level. I conducted a thorough discovery phase with leadership and cross-functional teams to identify strengths, pain points, and process gaps. Leveraging industry best practices and my own experience driving marketing transformation, I led a collaborative effort to evolve their planning framework. Delivered a tailored set of strategic recommendations to leadership and developed a cohesive planning toolkit - a suite of templates designed to improve consistency, transparency, and efficiency across teams. The result was a more streamlined, scalable approach to marketing planning that aligned execution with business goals.

Launching SaaS Transportation Software

Currently working with a client to develop an end-to-end GTM strategy for transportation logistics SaaS software. My services include marketing strategy, brand identity (voice, tone, visuals), target audience segmentation, integrated campaign plan and lead gen. Will update with results after launch!

Work History

D

Founder & Chief Marketing Consultant

Duet Marketing PartnersGrowth marketing services for businesses including GTM strategy, brand positioning, campaign planning, messaging frameworks, lead generation and marketing planning process improvements
T

Marketing Strategy Director

TruStageFull-time EmployeeMay 2022 - Nov 2024 • 2 yrs 7 mosLed B2B growth marketing campaigns that increased SaaS insurance adoption by 22% through targeted messaging, content strategy, and cross-channel execution Developed messaging and creative for a flagship virtual conference, surpassing registration goals by 15% and boosting engagement Built and led a high-performing team focused on experimentation, channel performance, and continuous optimization for the brand’s largest audience segment Collaborated closely with sales, product, and finance to align campaigns with strategic revenue and GTM objectives
T

Senior Marketing Manager, Innovation Center

TruStageFull-time EmployeeOct 2019 - Apr 2022 • 2 yrs 7 mosBuilt go-to-market strategy for a B2B SaaS digital lending platform, partnering with C-level stakeholders to define positioning, messaging, and brand Launched integrated campaign across digital, direct, field, and executive content channels, achieving a 50% response rate and filling the sales pipeline Collaborated cross-functionally to ensure consistent brand execution and drive product adoption across key segments
T

Senior Media Manager, Direct Marketing

TruStageFull-time EmployeeSep 2018 - Oct 2019 • 1 yr 2 mosDrove growth for a $106M auto and home insurance business by managing a $30M B2C direct and digital marketing budget and strategic partnership with Liberty Mutual Led a $7M acquisition email pilot, using a test-and-learn approach to successfully launch, operationalize, and scale performance Improved marketing efficiency by streamlining communication and introducing new processes across internal teams and partner management
A

Marketing Business Operations Manager

American Family InsuranceFull-time EmployeeAug 2015 - Sep 2018 • 3 yrs 2 mosDirected strategic marketing planning and integrated campaign execution while overseeing a $250M budget Delivered actionable insights via KPI dashboards to guide marketing investment and improve campaign ROI Strengthened vendor accountability by establishing a standard Quarterly Business Review (QBR) process Improved team performance by launching the company’s first marketing capability training and onboarding program
A

Integrated Marketing Campaign Manager

American Family InsuranceFull-time EmployeeSep 2014 - Aug 2015 • 1 yrLed integrated planning across internal teams, senior leadership, and agency partners to execute large-scale campaigns - including a Super Bowl activation that generated 211M impressions and 9.5M social media engagements Managed a Brand Ambassador campaign that drove a 43% lift in website traffic, 300K social engagements, and $1M in earned media
A

Advertising Administrator

American Family InsuranceFull-time EmployeeFeb 2011 - Sep 2014 • 3 yrs 8 mosConducted the company’s first media agency audit, uncovering $1M in savings Managed a $5M advertising agency contract, including performance incentives and vendor accountability Led competitive analysis, campaign reporting, and multi-million dollar advertising budget management Oversaw financial reporting and analysis to inform spend strategy and ROI Recognized with a Silver Effie Award for leading a high-impact, results-driven creative campaign
C

National Marketing Director

Core BTSFull-time EmployeeApr 2008 - Mar 2011 • 3 yrsLed all marketing strategy and execution for B2B IT consulting firm, partnering with large tech companies across the U.S.
W

Advertising Sales Coordinator

WI Newspaper AssociationFull-time EmployeeAug 2004 - Apr 2008 • 3 yrs 9 mosServed all Wisconsin newspapers as advertising placement leader to retain membership and maximize revenue
M

Advertising Traffic Manager

Madison's CWFull-time EmployeeFeb 2001 - Aug 2004 • 3 yrs 7 mosCollaborated with sales and production teams to fulfill advertiser contracts and maximize revenue opportunities

Education

U

University of Wisconsin-Madison

BA, Communication Arts1996 - 2000
E

Edgewood College

MBA, Business-Marketing2006 - 2009

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.