Marten Padama

Data Analyst

Product Marketing Manager

Tallinn, Harju County, EE

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Digital Marketing

Search Engine Marketing

Available for hire fromNegotiable

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SEM Specialist | Business Strategy Enthusiast

With a strong foundation in business and entrepreneurship, I have pursued dual bachelor's degrees from the Estonian Business School and TalTech Tallinn University of Technology. My professional journey began as a Customer Support Associate at Wolt, where I honed my skills in communication and problem-solving. I then served as an Intern in the General and Administrative Department at Beast, where I developed organizational and presentation skills. As Chairman and Merch Field Manager of the EBS Student Council, I led a team of 14, managed budgets, and represented the council in the school Senate. Most recently, I worked as a SEM Specialist at Mediabrands Digital, where I excelled in creating and optimizing Google Ad campaigns, utilizing Google Analytics 4, and building Lookerstudio dashboards. My diverse experience reflects a commitment to enhancing business strategies and driving successful outcomes.

Work History

SEM Specialist

Mediabrands DigitalJun 2023 - Aug 2024 • 1 yr 3 mosExpert at creating and running Google Ad campaigns. Collaborated with clients and project managers to ensure campaigns matched objectives. Monitored and configured campaigns to improve performance and adjust strategy. Built Lookerstudio dashboards for monthly summaries of campaign performances. Used Google Analytics 4 for thorough analysis to enhance advertising tactics. Used Tag Manager to set up tags and triggers for monitoring user behaviors.

Chairman and Merch Field Manager

EBS Student CouncilSep 2021 - Apr 2023 • 1 yr 8 mosAs Chairman, supervised a 14-member group, managed council activities, prioritized budget allocation, and represented efforts in the school Senate. Hosted weekly meetings to monitor progress. As Merch Field Manager, likely contributed to managing merchandise operations and supporting council initiatives.

Intern in the General and Administrative Department

BeastOct 2022 - Nov 2022 • 2 mosCreated and managed documents to assist newcomers. Developed presentations and supported the accountant.

Customer Support Associate

WoltDec 2020 - Aug 2021 • 9 mosManaged instant communication with customers and clients to resolve food delivery issues. Monitored city map for high demand areas and notified courier partners. Oversaw restaurant activities and detected credit card fraud to prevent financial losses.

Education

TalTech Tallinn University of Technology

Bachelor's degree, Business2024

Estonian Business School

Bachelor's degree, Bachelor of Arts in Social Sciences, Entrepreneurship and Business Administration BA2021 - 2023

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