Mary Kate McCandlish

Social Media Marketing Specialist • Community Manager • Denver, CO, US

Squarespace

Figma

Video Editing

Adobe Premiere Pro

Hootsuite

Sprout

MailChimp

Community Management

Community Building

Design

Adobe Creative Cloud

Email Marketing

Available for hire fromNegotiable

Contracts

Creative Social Media Marketer & Squarespace Designer - Freelance Specialist

Creative and strategic social media marketer with over five years of experience in content creation, digital marketing, and community engagement. Specializing in social media management, video production, and Squarespace website design, I bring a strong aesthetic eye and a passion for crafting trend-driven, engaging content that resonates with audiences. I thrive in fast-paced, creative environments and love making brands feel more personal, engaging, and cozy. Expertise in content planning, email marketing, and digital asset management.

Projects

Squarespace Website Homepage Mock-up

This project showcases a custom homepage design for an imaginary pottery studio, blending aesthetic appeal with functionality. The design features a clean, modern layout that highlights the studio’s classes, workshops, and handcrafted ceramics. With a focus on user experience, the homepage includes intuitive navigation, high-quality imagery, and engaging call-to-action sections to drive bookings and inquiries. The project incorporates 200 lines of custom code, enhancing interactivity and responsiveness. This mockup demonstrates my ability to design and develop visually compelling and functional websites tailored to brand identity and business needs.See More

Romance Bookstore Website Mockup – Custom Squarespace Homepage Design

This project features a custom homepage design for an imaginary romance bookstore, creating a warm and inviting online experience for book lovers. The design captures the essence of romance with a sultry color palette, elegant typography, and cozy imagery. The homepage highlights featured books, author spotlights, and upcoming events, encouraging visitors to explore and engage. This mockup demonstrates my expertise in crafting visually appealing and functional websites that enhance user engagement while staying true to a brand’s aesthetic and storytelling essence.See More

Work History

Associate Global Marketing Manager

Potatoes USAMay 2023 - Jul 2024 • 1 yr 3 mosLed social media content creation and scheduling across multiple platforms, resulting in a 5,000% increase in followers on an untapped social channel. Produced and managed email marketing campaigns, achieving a 10% boost in open rates and 5% increase in CTR. Launched and managed an ambassador program that expanded brand visibility. Developed content strategies that enhanced consumer sentiment, improving brand perception by 3% YoY. Monitored and engaged with community comments, DMs, and reviews.

Assistant Marketing Manager

Potatoes USASep 2021 - May 2023 • 1 yr 9 mosManaged strategic marketing initiatives and social media presence. Collaborated with cross-functional teams to drive brand awareness and engagement.

Marketing Coordinator

University of Colorado Boulder College of Engineering & Applied ScienceAug 2020 - Sep 2021 • 1 yr 2 mosCreated and optimized blog and social media content to increase engagement and brand awareness. Researched and applied social media trends to elevate the strategy for @CUengineering accounts. Conducted a website audit and managed ongoing updates to improve site UX and searchability.

Event Assistant

NOAH'S Event VenueAug 2019 - Feb 2020 • 7 mosAssisted in organizing and managing events. Coordinated with clients and vendors to ensure smooth execution of events.

Digital Media Intern

Community TableJun 2019 - Oct 2019 • 5 mosExpanded social media presence by launching four new platforms, driving a 98% increase in engagement. Streamlined content workflows, reducing turnaround time by 30% and improving efficiency. Increased social media donations by 500% by implementing donation technology on platforms. Rebranded all marketing material for consistency and brand recognition.

Office Assistant

ASDS Computer CompanyAug 2013 - Jul 2015 • 2 yrsGeneral office assistant to Vice President of Sales & Marketing. Edited brochures, created graphic Email templates, updated CRM system by checking websites, entered employee expenses, recorded sales by product/vendor type by month, scanned documents (orders/invoices) into CRM system, entered online orders into CRM and QuickBooks accounting system, created checks for bills, picked up mail, made bank deposits

Education

Regis University

Bachelor's degree, Marketing and Communications2015 - 2019

I love creatives

Course Completion, Squarespace Design

I love creaties

Course Completion, Video Creator Course

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