Matthew Vargas

Graphic Designer • Atlanta, GA, US

Adobe Creative Suite

User Research

Design Thinking

Graphic UI

Sketch

UI/UX Design

Graphic Design

Design

Wireframing

Prototyping

Figma

Available for hire fromNegotiable

Contracts

UX/UI Designer | Crafting Engaging Print & Interactive Digital Experiences

I'm a vision-driven UX/UI Designer with 6 years of experience, specializing in UI libraries, web/print design, and illustration. Skilled in crafting intuitive interfaces and high-fidelity prototyping, I excel in user research, persona creation, and design iteration for optimal engagement. Currently, at Southern Company Gas, I focus on visually appealing and user-friendly web and print designs. Originally from Tampa, FL, now based in Atlanta, GA, I hold a BFA in Illustration. In 2019, I joined Carter's and developed a successful line of boys' clothing for Target, resulting in a 16% increase in retail sales and a 12% increase in digital sales.

Projects

Mokimoto

A food delivery app empowering users' control over purchases at every touchpoint.

Bear Aware Foundation

Raising awareness for bear conservation efforts and safety measures.

Aloe & Abloom

A floral shop app streamlining botanical purchases with increased transparency.

SnapJam

https://www.matthewvargasdesign.com/snapjam

Work History

Senior Graphic Designer

Southern Company Gas• Create print and digital visuals, focusing on cohesive web content and HTML emails. • Produce 150+ marketing materials in Adobe InDesign including billboards, manuals, and social media graphics, driving engagement. • Expand UI icon library with 50+ elements, boosting visual design and brand impact.

Digital Production Artist

Rooms To GoApr 2023 - Sep 2023 • 6 mos• Prepared digital assets in Adobe Photoshop, focusing on color correction, image optimization, and managing complex workflows while delivering creative solutions. • Created UI elements for sales campaigns, contributing to a 10% annual revenue increase in two quarters through strategic marketing and design implementation. • Balanced user needs and project requirements to develop marketing campaigns that achieved key business objectives. Utilized data analysis and A/B testing to enhance user interface and optimize campaign effectiveness.

Graphic Designer

160over90Aug 2021 - Mar 2023 • 1 yr 8 mos• Strategized and designed over 20 experience designs, including presentations, playbooks, and consumer touch points, incorporating user-centric design principles. • Enhanced Capital One's profitability by 77.3% in one quarter through innovative brand activation at the NYC Wine & Food Festival, aligning with business goals and positioning strategies. • Executed UI design for an MLB-sponsored apparel app, managing resources and ensuring timely project delivery while maintaining attention to detail and user needs.

Assistant Graphic Designer

Carters Inc.Oct 2019 - May 2021 • 1 yr 8 mos• Designed seasonal apparel styles for Target in Adobe Illustrator, incorporating tracking and reporting of market research and user personas to align designs with consumer trends and preferences. • Contributed to a 16% increase in retail sales by focusing on print production details and strategically repositioning brand identity.

Designer & Illustrator

Walt Disney WorldOct 2018 - Mar 2019 • 6 mos• Collaborated in a cross-functional team to develop brand standards and consumer facing merchandise, using user research and feedback to iterate designs. Leveraged Google Suites for project management and documentation, and applied competitor analysis and user stories to refine design patterns and ensure alignment with business goals. • Selected from among 95 applicants by senior leadership, ensuring alignment with timeline and final designs among character artists and graphic designers.

UX/UI Designer

SnapJamSep 2018 - Nov 2018 • 3 mos• Enhanced the visual identity of an online music collaboration site and startup using Sketch, applying creative and analytical approaches to integrate qualitative and quantitative insights and technology trends. Leveraged frameworks to optimize customer-facing interface design and usability across complex systems. • Developed design patterns and provided recommendations based on interviews and user journeys, presenting findings to stakeholders and securing the project over four competing teams through strategic communication and initiative.

Education

Ringling College of Art and Design

Bachelor of Arts - BA, Illustration2015 - 2019

Arizona State University

Bachelor of Arts - BA, Multi/Interdisciplinary Studies2016 - 2018

Hillsborough Community College

Associate of Arts - AA, Liberal Arts2011 - 2014

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