Mayank BISHWAS

Content Writing

Content Strategy

Available for hire fromNegotiable

Contracts

Content and Marketing Specialist with a Focus on Sustainability and Innovation

With 7+ years of content marketing experience across TV, SaaS, & Digital Agency, I specialize in SEO content set up: researching, strategizing for various formats, leading teams, and collaborating cross-functionally to ideate & execute. As a fresh MBA graduate, I seek to accelerate my content marketing journey with a startup in 'content x marketing x product' domain.

Projects

SEO Article with Infographic

Took the brief of blog. I did keyword research, topic research, wrote SEO content, and then also designed the infographic.

My video portfolio

These are the videos I have worked on as a writer, director/storyboard artist and edit supervisor.

Content Strategy ft. IMPAKTER

Created the SEO content strategy from scratch: Competitor content analysis keyword research, content calendar.

Work History

AI Tutor (Product Review)

MindriftFreelancerFine-tuning OpenAI's LLM (ChatGPT) to generate smarter product reviews through RLFH. The RLHF (Reinforcement Learning from Human Feedback) requires me to design complex prompts to intentionally fail the AI, justify why it failed, and then create a rubric-based evaluation to refine its responses.

Marketing And Business Development (Post-MBA Internship)

IMPAKTERJul 2024 - Dec 2024 • 6 mos- Drafted SEO content strategy for website (landing pages) and resources (blog/guides). - Ideated mass content production for IMPAKTER INDEX from raw data points. - Planned & conducted Growth Team Workshop (on Content and SEO). - Designed lo-fi wireframes (in Figma) for the company's website revamp with SEO copy. - Setup content production flow for IMPAKTER News, ESG Daily Recap & Exclusive News. - Co-handle post-publication for IMPAKTER Media (on WordPress).

SEO Content Strategist & Writer

PivotRootsApr 2022 - Aug 2023 • 1 yr 5 mos- Setup in-house stealth promotion module that drove referral traffic by up to 20% for 5+ clients within a month. - Revamped the resource section of an AI Hiring Solution website leading to a session rise of 150% in 3 months. - Brief cracking, content ideation, and pitching to potential clients with a conversion rate of 33% over 1.5 years. - Client servicing across USA, MENA, and India regions for SEO, design, and website development/maintenance. - Wrote 1k+ on-page & off-page SEO articles on lifestyle, insurance, banking, travel, marketing, recruitment, etc.

SEO Writer

MyDigital.ioDec 2022 - Jul 2023 • 8 mos- Wrote SEO blogs and guides on the topic of SEO and Digital Marketing. Performed competition audit to create content strategy and calendar. - Revamped existing content pieces in terms of writing & restructuring.

Content Manager

MapUpNov 2020 - Mar 2022 • 1 yr 5 mos- Co-managed TollGuru app UI/UX revamp for the re-launch across 50+ countries supporting 10+ languages. - Co-executed a 3-phase release of TollWiki - over 3 months - that brings average monthly visits of ~ 450k. - As co-webmaster of the TollGuru website during its migration, brought the Alexa ranking up from 80k to 20k. - Managed online events, CRM, and social media accounts for TollGuru app and API users using Zoho One. - Co-led TollGuru app launch on Product Hunt to hold 1st spot on the keyword ‘toll’ and ‘top 5 product’ on launch day. - Developed content (write-ups & graphics) for PDP, blog, social media, newsletter, influencer & media outreach, etc.

Content Creator cum Manager

VAOO CABS (VAOO ADTECH PVT. LTD.)Aug 2019 - Aug 2020 • 1 yr 1 mo- Wrote & directed 10+ promo ads (live-action/animation) garnering 25k+ organic reach on social media over 1 year. - Co-developed brand guidelines, media kit, & sales collateral with the marketing head for app’s pre & post-launch. - Co-managing the in-house creative team (with CEO) to plan & execute marketing campaigns through their life-cycle. - Managed client-ad portal with the sales team for strategic targeting, optimization, and ranking of ads on VAOO app. - Collected user feedback for VAOO app through 1-1 interviews and app reviews from riders, drivers & advertisers. - Created content for app's UX and brand's social media, newsletter, SMS, WhatsApp Business, billboard, pamphlets etc.

Assistant Director

Various Production Houses in MumbaiJan 2018 - Apr 2019 • 1 yr 4 mos- Responsible for pre-production with director, scheduling with producer, & costume department with creative head - Script breakdown for on-set supervision for set decoration, props, and continuity; plus stage rehearsal with actors

Counselor cum Operations Manager

RAJEEV CLASSES EDTECH PVT. LTD.Jul 2017 - Dec 2017 • 6 mos- Liaison with students, guardians, and partner schools during admission season that boosted intake by 1.5x. - Led the cross-team tasks for purchases for learning center, vendor management and faculty management. - Strategized and executed campaigns on social media, pamphlets, e-templates, billboards, radio & newspaper.

Education

Rennes School of Business

International Master of Business Administration - iMBA2023 - 2024

Jadavpur University

BE, Instrumentation and Electronics Engineering2013 - 2017

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