Top Talent like Cherry are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Cherry Yadvendu

Growth Marketing Manager
Mumbai, MH, IN
Open to relocation
Partnership Management
Websites
SEO
Mobile Marketing
Search Engine Marketing
Global Marketing
Content Strategy
Marketing Strategy
Social Media Marketing
Marketing
Growth Marketing
Available for hire fromNegotiable
Contracts
Head of Growth | Marketing Strategist
I'm your go-to person for all things growth, partnerships, and brand. Lately, I've jumped into the world of RevOps, taking Oliv AI global. 🍸 Every day, I manage multiple aspects of marketing, tackling everything from digital campaigns to influencer partnerships and community engagement. My expertise extends to kick-starting projects from the ground up and strategically planning for maximum impact. These days, I'm all about refining our go-to-market strategies to ensure not just a presence but making an impact in the market. Off the clock, I’m all about reading, dancing, sports, and getting my adrenaline fix from Formula 1. Life's a wild ride, and my principles are set in practicality and learning through experience. Always looking

Work History

O

Head of Growth

Oliv - Your AI Assistant for SalesAs the Head of Growth, likely responsibilities include overseeing all growth initiatives, developing and executing marketing strategies, and leading a team to drive user acquisition and engagement.
C

Senior Marketing Manager

CohesiveJun 2022 - Jan 2024 • 1 yr 8 mosAll growth initiatives: Content Marketing, Product Marketing, Social Media Marketing and Community Building 1) End-to-end digital marketing using Google Ads, optimised the CAC for a B2C AI generative product from INR 8000 to INR 514 within the US geographies. 2) Optimised landing page copies which led to 9% increase in new user sign up 3) Designed & executed content marketing strategy for a B2B SaaS developer product 4) Led a team of 10+ content writers & 2 editors to create high-quality blogs & increased avg. page time from 30 secs to 2+ mins; monthly DAU from 50 to 3000+ users 5) Led Company Rebranding and GTM; implemented brand communication strategy across website, social media, marketing/sales materials, live events and promotions 6) Developed cross-channel social media strategies with a focus on highly engaging content 7) Grew Twitter Impressions from 800 to 38K, Profile Visits from 3K to 35K, Followers from 50 to 175 in 45 days for three different Twitter handles basis varied audience type 8) Led multiple growth activities: Product Hunt Launches, E-Books & Community growth 9) Executed A/B testing to optimise maximum top-of-the-funnel leads on website copies
U

Senior Category Manager

UnacademyJan 2022 - Jan 2024 • 2 yrs 1 moInternational Business Expansion, Global Test Preparation 1) Conducting market research of over 15000+ national, 500+ international students to develop insights on changing industry trends. Translating into a first ever full stack solution for global product, category launches for Medical and Nursing Licensure 2) Creation of high-quality strategy, value propositions and product requirement documents to ensure PMF from scratch as a part of 0 to 1 journey 3) Drove end to end launch processes by cross functional coordination across senior leadership from product, marketing, sales, legal and growth teams 4) Directly negotiated and managed the contract terms, conditions along with performance standards to meet desired initiatives and project outcomes with external stakeholders
U

Category Manager

UnacademyApr 2021 - Jan 2022 • 10 mosNew Initiatives, Global Test Prep, International Expansion 1) New businesses for revenue drivers: Global Expansion, Strategizing 200 Brand Partnerships and a Certifications + Study Abroad Vertical 2) Managed a team of five to build and scale the Campus Placements Category through marketing and distribution channels, while ensuring the best-in-class value offering 3) Identifying three revenue drivers which directly lead to the increase of New Activated Learners by 750% due to which there was a 200% Average Daily Revenue Jump
U

Category Management

UnacademyNov 2020 - Dec 2020 • 2 mosNew Category Development, CLAT 1) Help build a new category by conducting research on prospective customers - calling on the leads, understanding their pain points, developing insights on the improvement of the offering and influencer group of the end consumer. 2) Social media integration across multiple platforms for promotion of the new category 3) Deep diving into the launch of a new category and develop an understanding of various aspects of building a successful and scalable product.

Education

I

Indian Institute of Management, Indore

Master of Business Administration - MBA2019 - 2021
E

EM Normandie Business School

U3 Anglophone, Business Administration and Management, General2019
I

Indian Institute of Management, Indore

B. Foundations of Management, Business Administration and Management, General2016 - 2019
G

G.D. Somani Memorial School

ICSE, High School/Secondary Diplomas and Certificates2004 - 2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Head of Growth | Marketing Strategist
I'm your go-to person for all things growth, partnerships, and brand. Lately, I've jumped into the world of RevOps, taking Oliv AI global. 🍸 Every day, I manage multiple aspects of marketing, tackling everything from digital campaigns to influencer partnerships and community engagement. My expertise extends to kick-starting projects from the ground up and strategically planning for maximum impact. These days, I'm all about refining our go-to-market strategies to ensure not just a presence but making an impact in the market. Off the clock, I’m all about reading, dancing, sports, and getting my adrenaline fix from Formula 1. Life's a wild ride, and my principles are set in practicality and learning through experience. Always looking

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Cherry are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Cherry Yadvendu

Growth Marketing Manager
Mumbai, MH, IN
Open to relocation
Partnership Management
Websites
SEO
Mobile Marketing
Search Engine Marketing
Global Marketing
Content Strategy
Marketing Strategy
Social Media Marketing
Marketing
Growth Marketing
Available for hire fromNegotiable
Contracts

Work History

O

Head of Growth

Oliv - Your AI Assistant for SalesAs the Head of Growth, likely responsibilities include overseeing all growth initiatives, developing and executing marketing strategies, and leading a team to drive user acquisition and engagement.
C

Senior Marketing Manager

CohesiveJun 2022 - Jan 2024 • 1 yr 8 mosAll growth initiatives: Content Marketing, Product Marketing, Social Media Marketing and Community Building 1) End-to-end digital marketing using Google Ads, optimised the CAC for a B2C AI generative product from INR 8000 to INR 514 within the US geographies. 2) Optimised landing page copies which led to 9% increase in new user sign up 3) Designed & executed content marketing strategy for a B2B SaaS developer product 4) Led a team of 10+ content writers & 2 editors to create high-quality blogs & increased avg. page time from 30 secs to 2+ mins; monthly DAU from 50 to 3000+ users 5) Led Company Rebranding and GTM; implemented brand communication strategy across website, social media, marketing/sales materials, live events and promotions 6) Developed cross-channel social media strategies with a focus on highly engaging content 7) Grew Twitter Impressions from 800 to 38K, Profile Visits from 3K to 35K, Followers from 50 to 175 in 45 days for three different Twitter handles basis varied audience type 8) Led multiple growth activities: Product Hunt Launches, E-Books & Community growth 9) Executed A/B testing to optimise maximum top-of-the-funnel leads on website copies
U

Senior Category Manager

UnacademyJan 2022 - Jan 2024 • 2 yrs 1 moInternational Business Expansion, Global Test Preparation 1) Conducting market research of over 15000+ national, 500+ international students to develop insights on changing industry trends. Translating into a first ever full stack solution for global product, category launches for Medical and Nursing Licensure 2) Creation of high-quality strategy, value propositions and product requirement documents to ensure PMF from scratch as a part of 0 to 1 journey 3) Drove end to end launch processes by cross functional coordination across senior leadership from product, marketing, sales, legal and growth teams 4) Directly negotiated and managed the contract terms, conditions along with performance standards to meet desired initiatives and project outcomes with external stakeholders
U

Category Manager

UnacademyApr 2021 - Jan 2022 • 10 mosNew Initiatives, Global Test Prep, International Expansion 1) New businesses for revenue drivers: Global Expansion, Strategizing 200 Brand Partnerships and a Certifications + Study Abroad Vertical 2) Managed a team of five to build and scale the Campus Placements Category through marketing and distribution channels, while ensuring the best-in-class value offering 3) Identifying three revenue drivers which directly lead to the increase of New Activated Learners by 750% due to which there was a 200% Average Daily Revenue Jump
U

Category Management

UnacademyNov 2020 - Dec 2020 • 2 mosNew Category Development, CLAT 1) Help build a new category by conducting research on prospective customers - calling on the leads, understanding their pain points, developing insights on the improvement of the offering and influencer group of the end consumer. 2) Social media integration across multiple platforms for promotion of the new category 3) Deep diving into the launch of a new category and develop an understanding of various aspects of building a successful and scalable product.

Education

I

Indian Institute of Management, Indore

Master of Business Administration - MBA2019 - 2021
E

EM Normandie Business School

U3 Anglophone, Business Administration and Management, General2019
I

Indian Institute of Management, Indore

B. Foundations of Management, Business Administration and Management, General2016 - 2019
G

G.D. Somani Memorial School

ICSE, High School/Secondary Diplomas and Certificates2004 - 2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.