Megan Lyon

Social Media Marketing Specialist

Growth Marketing Manager

Operations Manager

New York, NY, US

Content Development

Content Creation

Email Marketing

Marketing

Qualitative Analysis

Business Development

Web Analytics

Business Plans

PowerBI

Adobe Creative Suite

Strategic Planning

Operations Management

Analytics

Analytical Thinking

Projection Mapping

Project Planning

Project Development

Web Design

Website Management

Graphic Design

Data Entry

Canva

Survey Design

Academic Research

Survey Creation

Qualtrics

Data Visualization

Data Analysis

Tableau

Available for hire fromNegotiable

Contracts

Brand + Comms Pro | 4,286% Engagement Growth | Expert in Digital Strategy

Marketing and communications strategist with 11+ years of experience building brands, scaling campaigns, and driving audience growth in healthcare and public health. At the National Coordinating Center (NCC), I led the full marketing function across 15 national initiatives—developing brand identities, messaging frameworks, and multi-channel communication strategies. I launched multiple websites and managed day-to-day content updates, SEO, and analytics. I created and implemented national awareness campaigns, including Public Health Genetics and Genomics Week, which engaged over 40 partners and led to a 4,286% increase in digital engagement. I directed social media strategy across platforms, built influencer partnerships, and leveraged email, Google Ads, and SMS to deepen audience reach and track campaign impact through performance dashboards. I excel at translating complex ideas into compelling narratives and visuals that inspire action.

Projects

National Coordinating Center for the Regional Genetics Networks

Developed and implemented marketing strategies across 15 national genetics and public health initiatives. Built and maintained branded websites; oversaw SEO, UX, and content updates. Created unified messaging frameworks for cross-sector audiences (clinicians, advocates, state leaders). Led all social media, email, SMS, and Google Ads campaigns; created dashboards to track KPIs. Achieved a 4,286% increase in digital engagement through strategic outreach and branding efforts. Created toolkits, templates, and style guides to ensure scalable and consistent communications. Built brand identities and campaign strategies for new initiatives and national rollouts.See More

Genetics Policy Hub

Founder & Communications Lead Conceived and launched the first national platform to centralize genetic policy information. Developed brand identity, messaging architecture, and content framework. Collaborated with designers and developers to build a user-friendly, scalable website. Authored web copy and managed ongoing content and platform updates. Created and led multi-channel launch campaigns to engage public health professionals and payers. Built strategic partnerships to increase traffic and grow awareness organically and through paid media.See More

Public Health Genetics and Genomics Week

Founder and Creative Director Created and branded a national awareness week from the ground up. Developed messaging, logos, campaign identity, and partner communications strategy. Engaged over 40 organizational partners and supported 45+ events in the first year. Designed and distributed toolkits and digital assets for press, partners, and social sharing. Managed social media calendar, content drops, and email sequences to drive engagement. Achieved a more than 20% year-over-year increase in reach and audience engagement. Built performance dashboards to track impressions, shares, and partner amplification.See More

Work History

Public Health Analyst

Health Resources and Services Administration (HRSA), HHSProvide leadership and direction in the planning, implementation and administration of the MCH Block Grant Program to state and jurisdiction grantees. Partner with State and Jurisdiction grantees to address needs of the MCH Population. Provide technical assistance and consultation for State Title V Directors in such areas as program planning, establishment of goals and objectives, standards of care, evaluation, and development of consistent and accurate data collection mechanisms to address program reporting requirements. Conduct routine environmental surveillance and shares important information regarding local, state, and/or regional needs of the MCH population with staff and leadership.

Co-Project Director, NCC

ACMG - American College of Medical Genetics and GenomicsOct 2022 - Sep 2024 • 2 yrsLed the National Coordinating Center for the Regional Genetics Networks (NCC) efforts to improve access to genetic services for underserved populations. Collaborated with cross-functional teams to develop project plans, set milestones, and establish clear goals and objectives within the domains of: genetic policy education (including state and federal legislation, Medicaid policy), genetics and genomics education targeting non-genetics professionals, diversity, equity, and inclusion, genetics workforce assessment, data collection and evaluation programs to assess the impact of initiatives including population outcomes, and quality improvement Monitored project progress and provided regular updates to partners, ensuring transparency and alignment with project objectives. Developed multi-disciplinary resources and tools to reach underserved populations through peer-reviewed journals, lectures and presentations, and web platforms.

Associate Project Director, NCC

ACMG - American College of Medical Genetics and GenomicsJan 2022 - Oct 2022 • 10 mosCo-led the NCC to meet the objectives of the grant program as outlined by the Health Resources and Services Administration (HRSA). Implemented process to streamline data reporting and outcomes to funders and outside partners. Created standard operating procedures to ensure efficiency across the NCC team and to outside volunteers and participants.

Senior Program Manager, NCC

ACMG - American College of Medical Genetics and GenomicsSep 2020 - Jan 2022 • 1 yr 5 mosWorked collaboratively with genetics professionals to ensure the set goals of the NCC project were met in a timely manner. Developed new resources and tools to expand the reach and understanding of the NCC work, including the creation of an annual educational awareness campaign- called Public Health Genetics and Genomics Week. Created contracts and budgets for new consultants.

Project Manager, NCC

ACMG - American College of Medical Genetics and GenomicsJun 2016 - Sep 2020 • 4 yrs 4 mosOversaw NCC Project Assistant role to ensure all administrative needs were met for NCC. Analyzed and collated data from various sources including Medicaid and through peer-reviewed journals. Managed national workgroups to address access barriers in genetic services for underserved populations across the United States. Educated key personnel in appropriate production methods to achieve expectations and meet quality control standards.

Project Coordinator, NCC

ACMG - American College of Medical Genetics and GenomicsJan 2015 - May 2016 • 1 yr 5 mosManaged and led a family-focused week-long meeting to engage communities in genetics. Established strategies to improve the outreach of the NCC, including expansion into social media and development of the NCC website. Established best practices to coordinate efforts of national workgroups.

Administrative Assistant, NCC

ACMG - American College of Medical Genetics and GenomicsMay 2014 - Jan 2015 • 9 mosUpdated NCC marketing communications to external partners. Coordinated virtual and in-person meetings of partners. Organized marketing efforts, including editing promotional content for NCC.

Administrative Assistant

ACMG - American College of Medical Genetics and GenomicsJun 2013 - May 2014 • 1 yrAssisted in the management of the offices. Worked with multiple departments (including marketing, membership, and grant programs) to further the reach and understanding of genetics to the genetics and non-genetics communities.

Facilities Services Leader

Facilities Services at The George Washington UniversityJan 2012 - May 2013 • 1 yr 5 mos

Facilities Services Assistant

Facilities Services at The George Washington UniversityMay 2011 - Jan 2012 • 9 mos

Education

The George Washington University

Masters of Public Health, Health Policy2013 - 2015

The George Washington University

Bachelor of Arts (BA), Political Science and Psychology2009 - 2013

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