Top Talent like Melanie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Melanie Rose

Data Analyst • Project Manager • Growth Marketing Manager • New York, NY, US
Web Analytics
Digital Marketing
Compliance
Tableau
Microsoft Excel
Facebook Ads
Figma
SEO
HTML/CSS
MySQL
UI/UX Design
Search Engine Marketing
G-Suite
Data Entry
Google Analyics
Basic Finance
Available for hire fromNegotiable
Contracts
Data-Driven Analyst with Expertise in Performance Reporting and Process Improvement
Hi, my name is Mel, and I’m a results-driven professional with a background in Business Administration and expertise in data reporting within digital marketing. I’ve developed skills in creating performance reports, auditing advertising expenses, and using tools like Google Analytics, Google Ads, and Meta Ads to drive results. Outside of work, I’m passionate about continuous learning and exploring new interests.

Projects

UX Design Food Menu App

I created a food menu app for a food truck. The target users for this app are busy individuals who are looking to quickly order food between their daily activities. I conducted user research, built a persona and user journey map, created wireframes, mockups and prototypes, conducted usability studies, and iterated on my designs. Figma was used to build the designs. See More

Cyclistic Bike-Share Case Study

I utilized powerful R packages like tidyverse, lubridate, and ggplot2 to effectively process, clean, and visually represent extensive historical bike trip data. Through in-depth analysis, I delivered three actionable recommendations to the marketing team, enabling them to convert casual riders into annual riders and drive significant profit growth. See More

Covid-19 Data Exploration

I utilized my expertise in MySQL to efficiently import and analyze data, uncovering vital insights into infection rates by country, total deaths per continent, and global cases and deaths. ​By leveraging Tableau, I transformed these findings into visually compelling presentations, empowering the public to gain a comprehensive understanding of the far-reaching impacts of the pandemic. Here is the code: https://github.com/melnc/PortfolioProjects/blob/main/covidportfolioproject.sql See More

Work History

P

Digital Support Specialist

PCG DigitalGathered and analyzed performance data, built dashboards, and created reports using Google and Meta Ads to optimize paid social, SEO, and SEM campaigns for 60+ clients, contributing to improved ROI across channels Compiled and organized documentation for automotive advertising reimbursements, including invoices, keyword reports, campaign screenshots, and promotional requirements, ensuring timely and accurate submissions Audited advertising charges and documentation for accuracy and brand compliance, reducing reimbursement errors and aligning campaigns with manufacturer guidelines and sales event criteria
S

Junior SEO Analyst

Static MediaAug 2023 - Nov 2023 • 4 mosAnalyzed search data and generated comprehensive keyword reports using tools like Google Trends, SEMrush, and Ahrefs, resulting in increased organic search traffic within 3 months Leveraged Google Trends to guide writers toward topics that resonated with target audiences, boosting search rankings and increasing click-through rates (CTRs) Utilized data metrics such as traffic, average time on page, and demographic analysis to identify evergreen content opportunities, which increased engagement and satisfaction

Education

U

University of Massachusetts Amherst

Bachelors Degree, Business Administration

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Data-Driven Analyst with Expertise in Performance Reporting and Process Improvement
Hi, my name is Mel, and I’m a results-driven professional with a background in Business Administration and expertise in data reporting within digital marketing. I’ve developed skills in creating performance reports, auditing advertising expenses, and using tools like Google Analytics, Google Ads, and Meta Ads to drive results. Outside of work, I’m passionate about continuous learning and exploring new interests.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Melanie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Melanie Rose

Data Analyst • Project Manager • Growth Marketing Manager • New York, NY, US
Web Analytics
Digital Marketing
Compliance
Tableau
Microsoft Excel
Facebook Ads
Figma
SEO
HTML/CSS
MySQL
UI/UX Design
Search Engine Marketing
G-Suite
Data Entry
Google Analyics
Basic Finance
Available for hire fromNegotiable
Contracts

Projects

UX Design Food Menu App

I created a food menu app for a food truck. The target users for this app are busy individuals who are looking to quickly order food between their daily activities. I conducted user research, built a persona and user journey map, created wireframes, mockups and prototypes, conducted usability studies, and iterated on my designs. Figma was used to build the designs.

Cyclistic Bike-Share Case Study

I utilized powerful R packages like tidyverse, lubridate, and ggplot2 to effectively process, clean, and visually represent extensive historical bike trip data. Through in-depth analysis, I delivered three actionable recommendations to the marketing team, enabling them to convert casual riders into annual riders and drive significant profit growth.

Covid-19 Data Exploration

I utilized my expertise in MySQL to efficiently import and analyze data, uncovering vital insights into infection rates by country, total deaths per continent, and global cases and deaths. ​By leveraging Tableau, I transformed these findings into visually compelling presentations, empowering the public to gain a comprehensive understanding of the far-reaching impacts of the pandemic. Here is the code: https://github.com/melnc/PortfolioProjects/blob/main/covidportfolioproject.sql

Work History

P

Digital Support Specialist

PCG DigitalGathered and analyzed performance data, built dashboards, and created reports using Google and Meta Ads to optimize paid social, SEO, and SEM campaigns for 60+ clients, contributing to improved ROI across channels Compiled and organized documentation for automotive advertising reimbursements, including invoices, keyword reports, campaign screenshots, and promotional requirements, ensuring timely and accurate submissions Audited advertising charges and documentation for accuracy and brand compliance, reducing reimbursement errors and aligning campaigns with manufacturer guidelines and sales event criteria
S

Junior SEO Analyst

Static MediaAug 2023 - Nov 2023 • 4 mosAnalyzed search data and generated comprehensive keyword reports using tools like Google Trends, SEMrush, and Ahrefs, resulting in increased organic search traffic within 3 months Leveraged Google Trends to guide writers toward topics that resonated with target audiences, boosting search rankings and increasing click-through rates (CTRs) Utilized data metrics such as traffic, average time on page, and demographic analysis to identify evergreen content opportunities, which increased engagement and satisfaction

Education

U

University of Massachusetts Amherst

Bachelors Degree, Business Administration

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.