Top Talent like Melissa S. are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Melissa S. McHugh

Data Analyst
Content Marketing Manager
Growth Marketing Manager
Roanoke, VA, US
Marketing
Marketing Analytics
Data Analysis
Available for hire fromNegotiable
Contracts
Senior SEO Manager | Driving Growth via Content Strategy, Technical SEO, AI Workflows & CRO
I help brands get found wherever people are searching—not just on Google. For me, SEO isn't about chasing algorithms. It's about understanding user intent, connecting the dots across channels, and making sure visibility actually drives growth. I treat search like an ecosystem. Data, behavior, and content all work together, and when they're aligned, you get growth. That's how I helped grow Google Discover visibility by 112% and lifted revenue by nearly 60%. It's also how I've driven conversion lifts through CRO and smarter strategy, not just tactics. Search is changing fast. I lean on AI, analytics, and forward-looking strategies to stay ahead and make sure brands stay visible in the places that matter. My focus remains the same: building scalable strategies that turn visibility into tangible business outcomes.

Work History

P

SEO Manager

POLYWOODNov 2021 - Feb 2025 • 3 yrs 4 mosI built the SEO strategy from the ground up, aligning technical SEO, content, and analytics with business goals. This framework delivered a 21% lift in organic traffic and a 10% increase in Google Shopping revenue. I introduced AI-driven workflows and Agile processes to streamline execution and keep the team focused on outcomes instead of tactics. By integrating paid and organic insights, I developed a strategy that optimized ROI and established long-term visibility. My work centered on leveraging SEO as a strategic growth tool—not just rankings—by connecting data, fostering cross-team collaboration, and implementing forward-looking processes.
D

Sr. SEO Strategist

DirectiveMar 2021 - Nov 2021 • 9 mosI worked with B2B SaaS clients to build growth strategies rooted in data. By analyzing markets and using predictive modeling, I identified opportunities that mattered to revenue. I shared those insights with product and marketing teams, helping them make smarter decisions and improve bottom-funnel conversions.
N

Sr. SEO Strategist

NextLeftNov 2020 - Mar 2021 • 5 mosI led SEO strategy for an e-commerce client, focusing on sales impact. By implementing CRO best practices alongside technical and content improvements, I helped drive a 20% lift in revenue. My work included tightening site performance, improving internal linking, and refining link acquisition to bring in higher-value customers.
I

Technical SEO Manager

Improove Inc.Oct 2019 - Nov 2020 • 1 yr 2 mosI advised enterprise brands like Pinterest, PureWow, and Well+Good on technical SEO, focusing on large-site challenges—crawlability, indexation, performance, and architecture. For Well+Good, I built a QA framework that safeguarded organic traffic during an 80k-URL restructure, preventing visibility losses. For PureWow, I improved Core Web Vitals across 25k+ pages by addressing rendering and speed issues, strengthening both user experience and search performance.
S

Contract Team Lead

Sure OakApr 2019 - Oct 2019 • 7 mosAt Sure Oak, I provided strategic leadership to an SEO team, fostering a culture of collaboration, proactive problem-solving, and performance optimization. I established quality assurance processes for client deliverables, ensuring early identification of SEO opportunities and technical issues. I enhanced client SEO performance and exceeded engagement benchmarks by aligning on-page optimization, link-building, analytics, and reporting.
I

SEO & Website Manager

Innovative Plumbing SolutionsApr 2017 - Aug 2018 • 1 yr 5 mosAt Innovative Plumbing Solutions, I developed and executed a full-scale SEO strategy, including a comprehensive site redesign and online booking implementation. These updates resulted in a 300% increase in inbound leads. I also built an A/B testing framework to optimize conversion paths, local SEO, and content performance, ensuring sustained visibility in competitive search markets.
C

SEO Strategist II

CDK GlobalJun 2014 - May 2016 • 2 yrsAt CDK Global, I developed and executed SEO initiatives for 24 clients—24 websites—including the launch of event-focused landing pages, which drove a 20% annual increase in organic traffic. I collaborated with developers to implement platform-wide schema markup, improving visibility in local and automotive search results. I also designed and delivered SEO training programs, ensuring team alignment and fostering consistent execution of on-page optimization best practices.
I

Marketing and Sales Coordinator

Injured Workers PharmacyNov 2007 - Jul 2013 • 5 yrs 9 mosAt IWP, I played a key role in sales enablement and event marketing, creating customized collateral designed to improve sales effectiveness and drive in-person attendance at industry events. I worked closely with sales teams to develop targeted materials, ensuring alignment with their messaging and customer needs. Additionally, I delivered sales training sessions, equipping teams with the knowledge and resources needed to enhance outreach efforts.

Education

S

Southern New Hampshire University

Bachelor of Arts (B.A.), Communications

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior SEO Manager | Driving Growth via Content Strategy, Technical SEO, AI Workflows & CRO
I help brands get found wherever people are searching—not just on Google. For me, SEO isn't about chasing algorithms. It's about understanding user intent, connecting the dots across channels, and making sure visibility actually drives growth. I treat search like an ecosystem. Data, behavior, and content all work together, and when they're aligned, you get growth. That's how I helped grow Google Discover visibility by 112% and lifted revenue by nearly 60%. It's also how I've driven conversion lifts through CRO and smarter strategy, not just tactics. Search is changing fast. I lean on AI, analytics, and forward-looking strategies to stay ahead and make sure brands stay visible in the places that matter. My focus remains the same: building scalable strategies that turn visibility into tangible business outcomes.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Melissa S. are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Melissa S. McHugh

Data Analyst
Content Marketing Manager
Growth Marketing Manager
Roanoke, VA, US
Marketing
Marketing Analytics
Data Analysis
Available for hire fromNegotiable
Contracts

Work History

P

SEO Manager

POLYWOODNov 2021 - Feb 2025 • 3 yrs 4 mosI built the SEO strategy from the ground up, aligning technical SEO, content, and analytics with business goals. This framework delivered a 21% lift in organic traffic and a 10% increase in Google Shopping revenue. I introduced AI-driven workflows and Agile processes to streamline execution and keep the team focused on outcomes instead of tactics. By integrating paid and organic insights, I developed a strategy that optimized ROI and established long-term visibility. My work centered on leveraging SEO as a strategic growth tool—not just rankings—by connecting data, fostering cross-team collaboration, and implementing forward-looking processes.
D

Sr. SEO Strategist

DirectiveMar 2021 - Nov 2021 • 9 mosI worked with B2B SaaS clients to build growth strategies rooted in data. By analyzing markets and using predictive modeling, I identified opportunities that mattered to revenue. I shared those insights with product and marketing teams, helping them make smarter decisions and improve bottom-funnel conversions.
N

Sr. SEO Strategist

NextLeftNov 2020 - Mar 2021 • 5 mosI led SEO strategy for an e-commerce client, focusing on sales impact. By implementing CRO best practices alongside technical and content improvements, I helped drive a 20% lift in revenue. My work included tightening site performance, improving internal linking, and refining link acquisition to bring in higher-value customers.
I

Technical SEO Manager

Improove Inc.Oct 2019 - Nov 2020 • 1 yr 2 mosI advised enterprise brands like Pinterest, PureWow, and Well+Good on technical SEO, focusing on large-site challenges—crawlability, indexation, performance, and architecture. For Well+Good, I built a QA framework that safeguarded organic traffic during an 80k-URL restructure, preventing visibility losses. For PureWow, I improved Core Web Vitals across 25k+ pages by addressing rendering and speed issues, strengthening both user experience and search performance.
S

Contract Team Lead

Sure OakApr 2019 - Oct 2019 • 7 mosAt Sure Oak, I provided strategic leadership to an SEO team, fostering a culture of collaboration, proactive problem-solving, and performance optimization. I established quality assurance processes for client deliverables, ensuring early identification of SEO opportunities and technical issues. I enhanced client SEO performance and exceeded engagement benchmarks by aligning on-page optimization, link-building, analytics, and reporting.
I

SEO & Website Manager

Innovative Plumbing SolutionsApr 2017 - Aug 2018 • 1 yr 5 mosAt Innovative Plumbing Solutions, I developed and executed a full-scale SEO strategy, including a comprehensive site redesign and online booking implementation. These updates resulted in a 300% increase in inbound leads. I also built an A/B testing framework to optimize conversion paths, local SEO, and content performance, ensuring sustained visibility in competitive search markets.
C

SEO Strategist II

CDK GlobalJun 2014 - May 2016 • 2 yrsAt CDK Global, I developed and executed SEO initiatives for 24 clients—24 websites—including the launch of event-focused landing pages, which drove a 20% annual increase in organic traffic. I collaborated with developers to implement platform-wide schema markup, improving visibility in local and automotive search results. I also designed and delivered SEO training programs, ensuring team alignment and fostering consistent execution of on-page optimization best practices.
I

Marketing and Sales Coordinator

Injured Workers PharmacyNov 2007 - Jul 2013 • 5 yrs 9 mosAt IWP, I played a key role in sales enablement and event marketing, creating customized collateral designed to improve sales effectiveness and drive in-person attendance at industry events. I worked closely with sales teams to develop targeted materials, ensuring alignment with their messaging and customer needs. Additionally, I delivered sales training sessions, equipping teams with the knowledge and resources needed to enhance outreach efforts.

Education

S

Southern New Hampshire University

Bachelor of Arts (B.A.), Communications

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.