Meroua Kahlerras

Adobe Creative Suite

Figma

Design Thinking

Copywriting

UI/UX Design

Search Engine Marketing

Digital Strategy

Digital Marketing

Available for hire fromNegotiable

Contracts

Impact-driven Marketing Manager skilled in UX-centered digital strategy and growth acceleration

"Behind every click, there’s a strategy." I’m Meroua, a digital strategist who believes in the power of a clear vision and precise execution. Throughout my career, I’ve led initiatives that turn data into impactful decisions, driving significant improvements in performance and engagement. My philosophy? Thoughtful strategy, rigorous analysis, and inspiring leadership. Discover how I bring these principles to life to achieve measurable results.

Projects

Opack - Reusable Packaging for a Sustainable Future

Opack set out to revolutionize packaging with a reusable, eco-friendly solution designed to reduce waste in e-commerce. Through a carefully crafted brand identity, including the distinctive "L'unik Opack" logo, we emphasized the brand's commitment to sustainability and innovation. The project included logo development, visual assets, 3D product models, an engaging website, and a compelling pitch deck. Each element was designed to reflect Opack’s values of uniqueness, reliability, and environmental responsibility, positioning it as a leader in sustainable packaging.See More

Enhancing user experience in luxury culinary events with reussette

Join me as I share how our dynamic team redefined the digital landscape for Reussette, transforming the user experience in luxury culinary events. By collaborating closely, we identified key user needs and crafted an intuitive online journey that not only highlighted Reussette’s exquisite offerings but also engaged clients from their very first click. Together, we bridged the gap between culinary artistry and modern digital interaction, creating a captivating experience that turned casual visitors into devoted patrons.See More

Strategic transformation: How I drove a 150% revenue increase

Discover how I spearheaded a strategic transformation at Imperiatec that resulted in a remarkable 150% revenue increase. By leading a cross-functional team, we conducted a thorough market analysis and identified key growth opportunities. Through targeted marketing initiatives, streamlined operations, and a focus on user-centered design, we successfully repositioned the brand in a competitive landscape. This project not only revitalized Imperiatec’s market presence but also fostered a culture of innovation and collaboration, paving the way for sustainable growth. Join me in exploring the strategies that turned vision into significant results. See More

The smile of a memory: reinventing youth engagement for JPA

Explore how I transformed youth engagement for JPA through the "Smile of a Memory" campaign. By leveraging insights from the target audience, I helped craft a compelling narrative that resonated with young volunteers. This initiative combined impactful visuals and interactive digital strategies to connect JPA’s mission with the values of today’s youth. Through social media outreach and tailored content, we revitalized the organization’s appeal, making volunteering accessible and exciting. Join me in uncovering the strategies that turned challenges into opportunities, fostering a new generation of engaged and passionate volunteers. See More

Samsung kiosk app: streamlining guest experience in hospitality

Explore how I designed the Samsung Kiosk App for the hospitality sector in collaboration with Samsung and Imperiatec. My focus on user-centered design resulted in an intuitive interface that streamlines access to essential services, allowing hotel guests to easily request room service, find local information, and enjoy a seamless experience. This project highlights the transformative power of thoughtful design in enhancing guest interactions and satisfaction in the hospitality industry. See More

WelcomeData: crafting a distinctive brand identity in an innovative sector

Dive into the journey of creating a distinctive brand identity for WelcomeData, a trailblazer in the innovative world of data analytics. I led a collaborative effort to develop a cohesive visual and narrative framework that encapsulated the brand’s expertise and approachability. Through strategic workshops, market research, and a focus on user experience, we crafted a brand that stands out in a crowded marketplace. This project not only enhanced WelcomeData's visibility but also positioned it as a trusted leader in data solutions, reflecting its commitment to innovation and client success. Explore how we brought this brand to life! See More

Work History

Marketing consultant

ParkVelFreelancerDevelopment and implementation of a digital marketing strategy aligned with Parkvel's CSR (Corporate Social Responsibility) values. Market trend analysis and consumer behavior insights to identify growth opportunities. Coordination with co-founders to ensure consistency across marketing campaigns.

Digital Strategy Consultant

Pharmacy maroufFreelancerJun 2024 - Oct 2024 • 5 mosResponsible for the transformation of Marouf Pharmacy's brand identity and digital presence, with a strong focus on value alignment, brand positioning, and consistency. - Brand Identity: Developed a cohesive visual and narrative identity, ensuring brand consistency and aligning with core company values to build trust and authenticity. - Brand Positioning: Established a unique market position to distinguish Marouf Pharmacy, enhancing brand awareness and shaping a positive customer perception. - Visual Storytelling: Crafted compelling visuals and a distinctive brand voice to create an emotional connection with customers and reinforce brand personality.

Marketing Director

IMPERIATECFull-time EmployeeMay 2021 - Sep 2024 • 3 yrs 5 mos- Driving Growth Through Strategy: I led Imperiatec’s digital marketing transformation, developing strategies that contributed to a 150% revenue boost over two years. With a clear focus on results, I brought together multiple digital approaches to achieve impactful growth. - UX/UI Designer for Iconic Brands: Collaborating with powerhouse brands like Samsung, L’Oréal, Clarins, and Burger King, I created intuitive, user-centered designs that elevated both user experience and conversion rates. For each brand, my approach balanced creativity with strategic insight to craft designs that resonate. - SEO & Content Strategy Leadership: My SEO and content initiatives fueled a 172.9% increase in new users and a 67% boost in organic traffic. I didn’t just aim for numbers—I focused on building visibility that sticks and resonates with audiences. - Community Builder at Heart: Engaging communities and fostering growth, I helped grow online followers by 50% annually while achieving a 13% engagement increase. For me, it’s about creating spaces where brands connect with people authentically. - Innovative Analysis & Market Positioning: Through in-depth competitive analysis, I developed positioning strategies that reinforced each brand's place in the market and opened new doors for growth. - Retention & Loyalty Champion: By designing tailored email marketing campaigns, I helped reinforce customer loyalty, making each interaction meaningful and memorable. - Team-First Leadership: Managing a diverse team of five, I ensured every project ran smoothly and every voice was heard, bringing collaborative ideas to life across our marketing and design projects. - Data-Driven Decisions: With a love for analytics, I optimized budgets for maximum ROI, ensuring every marketing dollar went further and kept our strategies agile and effective.

Education

Sup de Pub

Master, Marketing digital2022 - 2024

ESCE International Business School

Bachelor, International business2020 - 2022

Paris-Sud University (Paris XI)

Licence, Physique Chimie Sciences de la terre2018 - 2020

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