Michelle Cormier

Project Manager • Copywriter • Operations Manager • Salem, MA, US

Project Management

Administrative Assistance

Monday.com

Time Management

Administration

Web Development

Organization

Process Improvement

Process Optimization

Project Planning

Digital Marketing

Marketing

Blog Writing

Copywriting

Administrative Support

Event Planning

Event Marketing

Personal Assistant

Squarespace

Wordpress

Virtual Assistant

Available for hire fromNegotiable

Contracts

Innovative Fractional Project Manager and Digital Marketing Specialist with a Talent for Streamlining Processes and Driving Results

Dynamic Project Manager and Problem Solver with a Passion for Excellence Freelance project manager with a diverse skill set in digital marketing, a knack for solving complex problems, and a love for streamlining workflows. I have extensive experience leading projects from concept to completion, thriving in fast-paced environments while boosting productivity and building strong client relationships. I’m passionate about finding innovative solutions that drive results and love collaborating with dynamic teams. Ready to bring fresh expertise and creativity to your next project.

Projects

Website Design & Development Project Management for Publishing Industry Company

I led the design and development of KW Global's website, creating a modern and user-friendly platform that showcases their extensive range of services in the publishing. By overseeing the entire project lifecycle—from concept and wire-framing to full-scale development—I ensured a responsive, visually engaging, and easy-to-navigate site that enhances the user experience. Key features include streamlined navigation, mobile optimization, and a strong focus on KW Global's core capabilities and client success stories. This project was completed on a tight timeline, starting and finishing in under three months. Despite the time constraints, the site was launched successfully, meeting all client expectations and delivering a digital presence that drives engagement and aligns with KW Global’s global brand identity. Client Review: Torro designed a new website for my global company in record time (three months!) for unveiling at a key industry event. The look and feel is light years ahead of our former site that was cobbled together through several mergers and acquisitions. I really appreciated being kept on task by Michelle's superior project management, and for working with me to prioritize tasks crucial for launch. She also helped me reorganize and present our content in a coherent story befitting our growing business, including graphical and UX solutions for highly specialized and overlapping products and services. My team and company leadership were very impressed with the delivery and final product. See More

Videography Company Website Design & Development Project

As the project manager for this website rebuild, I led the initiative to completely redesign their online presence, focusing on user experience, functionality, and aesthetic appeal. The client had previously struggled with other web teams, but the Torro approach was a refreshing change. At Torro, I developed and implemented a custom project management process within Monday.com, ensuring that every detail for each project is carefully handled from start to finish. The result is a smooth and efficient process that exceeds client expectations, as highlighted in this client's review below. They praised the experience, noting how our team, especially my role in managing the project, made the process seamless and stress-free. We delivered a top-tier website that aligned perfectly with Path8’s vision and business needs, and the client was thrilled with both the final product and the journey to get there. Client Review: We hired Torro to re-build our website. We had worked with web teams in the past and hadn't had a great experience. Working with Torro was night and day! From the initial meeting throughout the process their team was super on top of everything. Building a website has so many intricate details and they handled each with care. Michelle, our project manager was amazing. She made sure every comment we had was taken care of and really held our hand from start to finish. I couldn't recommend Torro enough if you're looking to build a website, the final product is top notch and the process throughout was tremendous.See More

Work History

Fractional Project Manager & Marketing Consultant

FreelanceFreelancerAs a Fractional Project Manager, I offer flexible, on-demand support for businesses looking to execute projects and initiatives without the full-time cost. Whether you need help with project management, copywriting, web design and development consultation, or brand-aligned marketing collateral, I provide expert guidance and hands-on assistance. Think of me as your go-to resource for streamlining processes, boosting productivity, and ensuring that your marketing projects are completed efficiently and effectively, all for a fraction of the time and expense of traditional approaches.

Chief Innovation Officer

Torro- Led and managed the company's innovation strategy, aligning it with business objectives and driving continuous improvement - Fostered a culture of innovation by promoting a growth mindset and encouraging calculated risk-taking - Identified and implemented innovative solutions to business and industry problems, collaborating with cross-functional teams - Allocated resources to support projects, ensuring efficient execution and effective resource utilization - Developed and enforced quality assurance processes, managing risks and ensuring project success through regular reviews and audits

Director of Project Management & Lead Project Manager

TorroJan 2022 - Jan 2024 • 2 yrs 1 mo- Mentored a team of project coordinators and contractors, ensuring successful delivery of web design projects - Defined and implemented project management processes and standards to drive efficiency and consistency - Oversaw resource allocation, risk management, and quality assurance processes to meet project requirements, deadlines, and budgets - Supported the planning, execution, and delivery of web design projects, collaborating closely with designers, developers, and clients to meet project timelines and expectations - Served as the primary point of contact for clients, facilitating effective communication, scheduling regular status meetings, and ensuring client satisfaction throughout the project lifecycle - Maintained project documentation, conducted quality checks, and generated reports to highlight project progress and key performance metrics, ensuring deliverables met quality standards and client expectations

Business Systems Analyst

AATSJan 2021 - Jan 2022 • 1 yr 1 mo- Analyzed business inefficiencies and collaborated with cross-functional departments to implement technology-driven improvements, leading the contracting and implementation of event management software - Gathered requirements, conducted site reviews, and developed SOPs, providing expert advice on technical and operational processes while managing the Help Desk Queue - Provided leadership and training for team members and external stakeholders, ensuring timely and effective project execution through formalized direction and support

Program Content and Meetings Manager

AATSJan 2016 - Jan 2021 • 5 yrs 1 mo- Transitioned in-person Annual Meeting to Association’s first virtual event in five weeks due to pandemic - Improved existing CMS; lead the sourcing for new program management software; designated as IT liaison - Provided leadership and direction to senior and junior level employees - Responsible for all event details to final onsite execution, including marketing communication, event logistics, project deadlines and objectives, and budgets of up to $1M, while maintaining positive relationships with all vendors and providing unparalleled customer service to all program directors and faculty - Lead the sourcing for a new mobile application; responsible for producing the final product, including the design and layout of the app and inputting all program content

Education

Van Loan School at Endicott College

Master of Business Administration - MBA, Project Management

Endicott College

Bachelor of Science - BS, Business Administration and Management, Computer Science Minor

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