Krista Smith

Creative & Brand Strategist

Email Marketing Specialist

Growth Marketing Manager

New York, NY, US

Brand Strategy

Marketing Strategy

Digital Marketing

Strategy & Business Development

Creative Direction

Available for hire fromNegotiable

Contracts

Brand + Marketing Strategy for DTC Beauty & Fashion Brands

I help beauty, fashion, and consumer brands figure out what to say, how to grow, and what to prioritize next. My work sits between brand and marketing strategy, connecting positioning, customer experience, campaigns, launches, ecommerce, and retention into a clear direction teams can actually execute. With seven years of experience across marketing strategy, operations, and execution, I bring both the big-picture thinking and the practical understanding of what it takes to bring an idea to market. I work best with founder-led and lean teams navigating a launch, a period of growth, or the feeling that something in the brand just isn’t clicking.

Work History

Project Manager | Digital Marketing Strategist

KristaSSmithFreelancerFacilitates project planning, execution, and delivery by leading and collaborating with cross-functional teams. Crafts tailored marketing strategies and conducts market research, for to increased brand visibility, engagement, and sales for clients. - Facilitates project planning, execution, and delivery by collaborating with cross-functional teams, providing guidance and support, and ensuring adherence to project scope, timelines, and quality standards. - Conducted regular project status meetings, prepared status reports, and updated project documentation to ensure that all project members know project achievements, challenges, and upcoming milestones. - Monitored project risks and issues, developed mitigation plans, and escalated potential concerns to the appropriate stakeholders to avoid project delays or disruptions. - Created and executed tailored marketing strategies for clients, leading to increased brand visibility, engagement, sales, and lead generation. - Conducted in-depth market research to identify target customer demographics, buying behaviors, and motivation. - Ensured high client satisfaction through open and transparent communication, resulting in a 92% client retention rate.

Account Manager | Lead Project Manager

Digital Artistry Full-time EmployeeDec 2021 - Aug 2023 • 1 yr 9 mosManaged multiple client projects as the Lead Project Manager, ensuring seamless execution, transparent communication, and adherence to demanding timelines. Collaborated closely with the COO to create and optimize processes in a fast-growing startup, enhancing strategic thinking and adaptability. - Managed a diverse portfolio of over 8 clients with varying project scopes and deadlines, ensuring that all projects were executed successfully. - Collaborated with clients to define project requirements, objectives, and deliverables and crafted comprehensive project proposals that outlined the scope, timeline, budget, and expected outcomes. - Increased the client portfolio and overall revenue by 15% by upselling the agency's services, while retaining and expanding client relationships. - Synthesized client and stakeholder feedback into actionable tasks, which minimized project revisions by 50% and maintained transparency on scope, budget, and timeline, while advocating for the client’s needs. - Led cross-functional teams, achieving significant improvement in collaboration efficiency and streamlined project workflows, resulting in successful project outcomes.

Executive Assistant | Operations Manager

Bonnie Jennifer JewelryPart-time EmployeeJan 2020 - Jul 2021 • 1 yr 7 mos- Oversaw day-to-day operations, including project management, intern training, and staff direction, optimizing team efficiency and productivity. - Spearheaded the creation and execution of social media content, advertisements, and promotions across multiple marketing channels, driving engagement and expanding brand reach. - Managed and maintained the company's Shopify e-commerce website, enhancing the user experience and driving a 39% increase in total sales within the first 6 months. - Supported the design and production of new collections, collaborating with the team on material sourcing and labor coordination to ensure successful product launches.

Fractional Executive Director

YouShouldBeHairFreelancer

Education

Baruch College

Bachelor's Degree, Marketing Management

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