Top Talent like Krista are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Krista Smith

Project Manager • Creative & Brand Strategist • Operations Manager • New York, NY, US
Digital Marketing
Marketing Strategy
Creative Direction
Project Management
Operations Management
Available for hire fromNegotiable
Contracts
Holistic Project & Operations Manager for Fast Growing Teams and Creative Agencies
Hello Hello! I'm Krista, a seasoned Project Manager and Operations Manager with a strong background in Digital Marketing. I specialize in leading diverse teams, creative direction, and strategic planning. My holistic approach helps small teams overcome growing pains. Let's work together to bring your projects to success!

Projects

Bonnie Jennifer - New Branding + Website, Organic Social Media

This was a comprehensive overhaul of the Bonnie Jennifer brand and online presence after a strong need to pivot due to the COVID-19 pandemic. This project covered new branding and identity, a website redesign and relaunch, and the implementation of an organic digital marketing strategy.See More

White Glove - Marketing Plan, Organic+Paid Digital Marketing, Brand Activation

As a client through a previous employer, White Glove's account was under my management. White Glove's primary objective was to increase nurse recruits and placements, which influenced our decision to begin with a comprehensive marketing plan. Following this plan, It was evident that we would need to tackle and alleviate their concerns through a well-planned, multi-phased strategy. All of the work shown was completed during phase 1. See More

Kando - Comprehensive Marketing Plan, New Branding+Website

As a client through a previous employer, Kando's account was under my management. I was responsible for overseeing all communication and deliverables. Initially, they approached us for a comprehensive marketing plan, which we outlined for them. They then decided to proceed with my agency's services and follow the suggested roadmap. We were able to spearhead a complete company rebrand and relaunch, with a bespoke, turnkey website to headstart their new journey. See More

Work History

L

Fractional Operations Manager

LevelUP Digital AgencyFreelancerOversees daily operations and client communications as the Fractional Operations Manager at LevelUP Digital Agency. Hires and collaborates with external vendors to maintain necessary project contributors and infrastructure, and documents tasks and records efficiently in ClickUp. - Implemented streamlined processes in ClickUp, leading to a 20% increase in team productivity and project turnaround time. - Achieved a client success rate of 98%, and a retention rate of 95%, contributing to consistent revenue growth and long-term business stability. - Hired and successfully onboarded and managed relationships with over 15 external vendors, ensuring seamless project execution and quality control. - Ensures smooth coordination and execution of client needs through effective vendor management and operational oversight.
K

Project Manager | Digital Marketing Strategist

KristaSSmithFreelancerFacilitates project planning, execution, and delivery by leading and collaborating with cross-functional teams. Crafts tailored marketing strategies and conducts market research, for to increased brand visibility, engagement, and sales for clients. - Facilitates project planning, execution, and delivery by collaborating with cross-functional teams, providing guidance and support, and ensuring adherence to project scope, timelines, and quality standards. - Conducted regular project status meetings, prepared status reports, and updated project documentation to ensure that all project members know project achievements, challenges, and upcoming milestones. - Monitored project risks and issues, developed mitigation plans, and escalated potential concerns to the appropriate stakeholders to avoid project delays or disruptions. - Created and executed tailored marketing strategies for clients, leading to increased brand visibility, engagement, sales, and lead generation. - Conducted in-depth market research to identify target customer demographics, buying behaviors, and motivation. - Ensured high client satisfaction through open and transparent communication, resulting in a 92% client retention rate.
D

Account Manager | Lead Project Manager

Digital Artistry Full-time EmployeeDec 2021 - Aug 2023 • 1 yr 9 mosManaged multiple client projects as the Lead Project Manager, ensuring seamless execution, transparent communication, and adherence to demanding timelines. Collaborated closely with the COO to create and optimize processes in a fast-growing startup, enhancing strategic thinking and adaptability. - Managed a diverse portfolio of over 8 clients with varying project scopes and deadlines, ensuring that all projects were executed successfully. - Collaborated with clients to define project requirements, objectives, and deliverables and crafted comprehensive project proposals that outlined the scope, timeline, budget, and expected outcomes. - Increased the client portfolio and overall revenue by 15% by upselling the agency's services, while retaining and expanding client relationships. - Synthesized client and stakeholder feedback into actionable tasks, which minimized project revisions by 50% and maintained transparency on scope, budget, and timeline, while advocating for the client’s needs. - Led cross-functional teams, achieving significant improvement in collaboration efficiency and streamlined project workflows, resulting in successful project outcomes.
B

Executive Assistant | Operations Manager

Bonnie Jennifer JewelryPart-time EmployeeJan 2020 - Jul 2021 • 1 yr 7 mos- Oversaw day-to-day operations, including project management, intern training, and staff direction, optimizing team efficiency and productivity. - Spearheaded the creation and execution of social media content, advertisements, and promotions across multiple marketing channels, driving engagement and expanding brand reach. - Managed and maintained the company's Shopify e-commerce website, enhancing the user experience and driving a 39% increase in total sales within the first 6 months. - Supported the design and production of new collections, collaborating with the team on material sourcing and labor coordination to ensure successful product launches.
Y

Fractional Executive Director

YouShouldBeHairFreelancer

Education

B

Baruch College

Bachelor's Degree, Marketing Management

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Holistic Project & Operations Manager for Fast Growing Teams and Creative Agencies
Hello Hello! I'm Krista, a seasoned Project Manager and Operations Manager with a strong background in Digital Marketing. I specialize in leading diverse teams, creative direction, and strategic planning. My holistic approach helps small teams overcome growing pains. Let's work together to bring your projects to success!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Krista are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Krista Smith

Project Manager • Creative & Brand Strategist • Operations Manager • New York, NY, US
Digital Marketing
Marketing Strategy
Creative Direction
Project Management
Operations Management
Available for hire fromNegotiable
Contracts

Projects

Bonnie Jennifer - New Branding + Website, Organic Social Media

This was a comprehensive overhaul of the Bonnie Jennifer brand and online presence after a strong need to pivot due to the COVID-19 pandemic. This project covered new branding and identity, a website redesign and relaunch, and the implementation of an organic digital marketing strategy.

White Glove - Marketing Plan, Organic+Paid Digital Marketing, Brand Activation

As a client through a previous employer, White Glove's account was under my management. White Glove's primary objective was to increase nurse recruits and placements, which influenced our decision to begin with a comprehensive marketing plan. Following this plan, It was evident that we would need to tackle and alleviate their concerns through a well-planned, multi-phased strategy. All of the work shown was completed during phase 1.

Kando - Comprehensive Marketing Plan, New Branding+Website

As a client through a previous employer, Kando's account was under my management. I was responsible for overseeing all communication and deliverables. Initially, they approached us for a comprehensive marketing plan, which we outlined for them. They then decided to proceed with my agency's services and follow the suggested roadmap. We were able to spearhead a complete company rebrand and relaunch, with a bespoke, turnkey website to headstart their new journey.

Work History

L

Fractional Operations Manager

LevelUP Digital AgencyFreelancerOversees daily operations and client communications as the Fractional Operations Manager at LevelUP Digital Agency. Hires and collaborates with external vendors to maintain necessary project contributors and infrastructure, and documents tasks and records efficiently in ClickUp. - Implemented streamlined processes in ClickUp, leading to a 20% increase in team productivity and project turnaround time. - Achieved a client success rate of 98%, and a retention rate of 95%, contributing to consistent revenue growth and long-term business stability. - Hired and successfully onboarded and managed relationships with over 15 external vendors, ensuring seamless project execution and quality control. - Ensures smooth coordination and execution of client needs through effective vendor management and operational oversight.
K

Project Manager | Digital Marketing Strategist

KristaSSmithFreelancerFacilitates project planning, execution, and delivery by leading and collaborating with cross-functional teams. Crafts tailored marketing strategies and conducts market research, for to increased brand visibility, engagement, and sales for clients. - Facilitates project planning, execution, and delivery by collaborating with cross-functional teams, providing guidance and support, and ensuring adherence to project scope, timelines, and quality standards. - Conducted regular project status meetings, prepared status reports, and updated project documentation to ensure that all project members know project achievements, challenges, and upcoming milestones. - Monitored project risks and issues, developed mitigation plans, and escalated potential concerns to the appropriate stakeholders to avoid project delays or disruptions. - Created and executed tailored marketing strategies for clients, leading to increased brand visibility, engagement, sales, and lead generation. - Conducted in-depth market research to identify target customer demographics, buying behaviors, and motivation. - Ensured high client satisfaction through open and transparent communication, resulting in a 92% client retention rate.
D

Account Manager | Lead Project Manager

Digital Artistry Full-time EmployeeDec 2021 - Aug 2023 • 1 yr 9 mosManaged multiple client projects as the Lead Project Manager, ensuring seamless execution, transparent communication, and adherence to demanding timelines. Collaborated closely with the COO to create and optimize processes in a fast-growing startup, enhancing strategic thinking and adaptability. - Managed a diverse portfolio of over 8 clients with varying project scopes and deadlines, ensuring that all projects were executed successfully. - Collaborated with clients to define project requirements, objectives, and deliverables and crafted comprehensive project proposals that outlined the scope, timeline, budget, and expected outcomes. - Increased the client portfolio and overall revenue by 15% by upselling the agency's services, while retaining and expanding client relationships. - Synthesized client and stakeholder feedback into actionable tasks, which minimized project revisions by 50% and maintained transparency on scope, budget, and timeline, while advocating for the client’s needs. - Led cross-functional teams, achieving significant improvement in collaboration efficiency and streamlined project workflows, resulting in successful project outcomes.
B

Executive Assistant | Operations Manager

Bonnie Jennifer JewelryPart-time EmployeeJan 2020 - Jul 2021 • 1 yr 7 mos- Oversaw day-to-day operations, including project management, intern training, and staff direction, optimizing team efficiency and productivity. - Spearheaded the creation and execution of social media content, advertisements, and promotions across multiple marketing channels, driving engagement and expanding brand reach. - Managed and maintained the company's Shopify e-commerce website, enhancing the user experience and driving a 39% increase in total sales within the first 6 months. - Supported the design and production of new collections, collaborating with the team on material sourcing and labor coordination to ensure successful product launches.
Y

Fractional Executive Director

YouShouldBeHairFreelancer

Education

B

Baruch College

Bachelor's Degree, Marketing Management

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.