Michelle Salati

Content Marketing Manager • Email Marketing Specialist • Growth Marketing Manager • Bury St Edmunds, England, GB

Product Marketing

Client Communication

Email Marketing

CRM

Management Consulting

Creative Marketing

Sales

Collaboration

Client Management

Partnership Development

Available for hire fromNegotiable

Contracts

Experienced Marketing Leader Driving Business Growth.

I am a connector and builder of pipelines for sales. I have built and managed marketing and sales orgs and revenue in SaaS, government projects, travel tech, and construction and engineering companies. Lead Generation & Demand Generation—Implemented multi-channel marketing strategies, including phone engagement, email campaigns, LinkedIn DM outreach, and CRM automation, to build a £531K sales pipeline and accelerate strategic lead conversion. B2B Business Development—Led multi-channel sales campaigns, growing inbound and outbound lead conversion rates by 40%+ across diverse industries. Cultivate High-Value Partnerships with Proven Lead Nurturing Techniques | Business Development Strategist

Projects

UK Pipeline Pulse Project

Engaging UK Corporates: Crafting targeted content, leveraging innovative tools, Linkedin Sales Navigator, and conducting in-depth research on the telephone to fuel our new subscription channel and key projects. Build robust pipelines with companies and partnerships who have a minimum of 100 employees.See More

Business Development

Pangea Award

Marketing Manager

From Pangea

Sales Report (short view)

At Fulela Trade, we spearheaded the local and export expansion by meticulously researching target markets, initiating contact, and implementing strategic marketing messaging. Through optimised landing pages and proactive outreach, we facilitated inquiries and identified pivotal offshore and local sales channels. Additionally, managed a team of five and provided hands-on coaching to sales teams, ensuring results-driven strategies and bolstering our global presenceSee More

Work History

Lead Generation Specialist

Victoria Forms Contract EmployeeLed initiatives for 71 long-term leads, focusing on nurturing relationships contributing to a projected income of £531,224 through targeted lead generation campaigns and telephone conversations. Conducted market research across multiple sectors in government financial departments, identifying key trends and insights, leading to a 30% increase in targeted outreach effectiveness. Developed segmentation models that improved campaign targeting, leading to a 20% increase in conversion rates. Implemented phone engagement and email strategies, achieving a 35% response rate. Spearheaded data-driven email campaigns, reducing acquisition costs by 20% while increasing leads.

Portfolio Manager & Lead Specialist

Speedy Booker, University Rooms, Britains FinestApr 2022 - Apr 2023 • 1 yr 1 moRecognized as Sales Executive winner for Q3 2022, leading the team with exceptional results. Prospected and booked approximately £190K in booked revenue while generating £285K in team revenue with telephone engagement and content media campaigns. Boosted 75% retention rate, turning cold leads into warm leads and recording all interactions in CRM. Drove a new source of recurring revenue for the travel technology platform, specialist leisure websites with SAAS management. Secured significant new long-term business by pitching and team meetings.

Business Development Representative (FTC)

Kitchway LTDNov 2021 - Mar 2022 • 5 mos Built a Hubspot CRM of 1500 new contacts and an audience of 2200+ Linkedin followers. Crafted content and designed email campaigns, and executed 2500 targeted emails weekly, achieving a 3.5% increase in open clicks and landing page views, driving a significant new lead generation boost. Expanded LinkedIn network by 100+ relevant industry connections in 4 months, leading to 10 new qualified leads.

Business Development Cambridgeshire (FTC)

Keller WilliamsMar 2021 - Feb 2022 • 1 yrExceeded Q2 2021 B2B lead development targets by 40%, signing on 25+ new channel partners. Support the international strategic plan, mission, and stated business offers to mortgage brokers by ensuring digital marketing goals and objectives were achieved for channel partners in Cambridgeshire. Managed B2B strategies for potential clients using LinkedIn Sales Navigator, email marketing, infographics, ebooks, and more. Active participation in events increaseing brand awareness and networking for business leads. Initiated partnerships with channel partners, including lawyers and property investment companies

Lockdown Period

ScribbleNov 2020 - Mar 2021 • 5 mosEnhanced my project management skills through self-study and online workshops. Joined Volunteer Responders NHS.

BDR Strategic Partnerships & Social Media

HarcourtsMar 2019 - Oct 2020 • 1 yr 8 mosServed as Marketing Manager point-person for Harcourts franchise offices, owners, and real estate agents. Created individual marketing and social media content and plans for each agent in lead generation within the Harcourts ecosystem. Introduced new initiatives to measure digital marketing performance and identify opportunities for growth including phone calls and events, and content strategies for mortgage brokers, auctions, conveyancing attorneys. Analysed and interpreted data and insights to turn into actionable strategies for real estate agent sales. Organised 200 potential leads monthly via impactful email campaigns, socials, and Facebook Boosts. Planned and executed a monthly social media strategy for 15 accounts, Facebook, Instagram, and monetised newsletters and email campaigns.

Business Development Sales

Fulela Trade & InvestMar 2014 - Mar 2019 • 5 yrs 1 moDelivered 150% on R1.0m Quota. R1.5m Revenue. Initiated the research, sales strategy, pitch and setup of an exhibition, which was completed one week ahead of schedule. BDR sales in South Africa, Mauritius, and Africa. Developed presentation for products (pitches and export deals). Discovered, negotiated, and secured new relationships with local organizations, resulting in the launch of three new environmental products whose profitability increased between 10%–25% annually.

Business Development Sales (BDR)

Digdeepor LTDJan 2008 - Feb 2014 • 6 yrs 2 mosDeveloped promotional materials, increasing the new customer pipeline by 45%. 40% growth in sales revenue over a span of two years. Executed an email marketing campaign, conversion rates increased by 17%. Develop relationships with senior and C-level stakeholders.

Education

Executive Education

Diploma Business Management, Business, and Marketing

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