Top Talent like Mike are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mike Hill

Product Marketing Manager
SF, CA, US
Marketing
Messaging Strategy
Storytelling
Available for hire fromNegotiable
Contracts
Strategic Narrative and Product Marketing Consultant | Expert in B2B Storytelling, Homepages, and Sales Decks
I am a passionate and driven product marketing leader with over 10 years of experience in building and leading the GTM strategy for B2B technology companies. With a strong background in strategic narrative execution and extensive experience in industries like technology, blockchain, and life sciences, I excel in crafting impactful marketing strategies that drive growth.

Projects

Repositioning from coaching platform to transformation infrastructure

Torch had evolved far beyond a traditional leadership coaching platform, but its market story had not kept pace. While the product expanded to include organizational insights, continuous reinforcement, and AI-driven coaching through Spark AI, the narrative still anchored Torch as a discretionary HR program, making it harder to engage executive buyers and defend strategic relevance during periods of change. The work focused on reframing Torch around a clearer, more visceral problem: organizations struggle to execute change because people do not change at the pace strategy demands. Instead of leading with coaching sessions or program benefits, the narrative was rebuilt around Torch’s role as a system for enabling enterprise transformation by developing leaders and revealing what is actually blocking progress across the organization. This repositioning shifted the primary audience from HR program owners to C-suite and transformation leaders, reframing value around adaptability, execution risk, and real-time organizational intelligence. Key capabilities such as Spark AI, continuous measurement, and behavioral reinforcement were elevated from features to core proof points of how Torch drives change at scale. The new narrative was operationalized across Torch’s homepage and sales deck, giving the sales team a clear, value-led story they could consistently run with. The result was a cohesive transformation narrative that aligned product evolution, buyer expectations, and long-term platform direction, positioning Torch not as coaching software, but as critical infrastructure for organizational change.See More

4x new customers with narrative overhaul

Zime had a strong product insight at its core. By analyzing real sales activity, it could identify the behaviors that actually led to wins and turn them into in-the-moment guidance for reps. This allowed Zime to replace static playbooks, generic sales AI, and inconsistent coaching with adaptive guidance and clear accountability. The challenge was that this story was not landing clearly or consistently in the market. Despite early success with design customers and expansion within existing accounts, Zime struggled to scale net new revenue. Prospects had difficulty understanding what differentiated Zime in a crowded Sales AI category. Internally, uncertainty about the right value proposition led to frequent narrative changes without a clear breakthrough. The work focused on three core issues. First, many vendors made similar claims, so the narrative needed sharper differentiation. Second, the story tried to solve too many problems at once, which diluted the message. Third, there was confusion about the primary buyer, weakening urgency and relevance. Working with the Zime team, we anchored the narrative around one central idea: winning sales behaviors are nuanced, hard to detect, and invisible to traditional tools. Zime’s depth in behavior analysis became the core differentiator. We focused the story on a single problem, scaling winning behaviors, instead of multiple use cases. We also elevated the CRO as the primary buyer, with sales leaders as key champions, and rewrote the narrative from their perspective, centered on frustration with inconsistent behavior adoption and unpredictable growth. The new story was operationalized through a unified platform narrative and a restructured sales deck that clarified Zime’s role in the sales tech stack and strengthened differentiation in competitive deals. With a focused narrative and clear point of view, Zime cut sales cycles in half, grew revenue more than 150 percent, and increased new logos per quarter by four times.See More

Work History

S

Partner & Co-Founder

Strata PMMI partner with B2B tech companies to pinpoint their strongest narrative and bring it to life in their most important GTM moments: their homepage & sales deck. At Stratapmm, we use a research-driven, collaborative process to define clear positioning, craft messaging that resonates with target customers and drives demand.
H

Product Marketing Consultant

Harmonic MessageHarmonic is a product marketing consultancy focused on strategic narrative execution. We work with founders, CEOs, and CMOs to craft the strategic narrative they need to ignite growth.
F

Product Marketing

FrontJan 2022 - May 2024 • 2 yrs 5 mos- Head of Product Marketing (Interim) - Sr. Product Marketing Manager Front is a customer operations platform that enables teams to streamline communication and deliver exceptional service at scale. I lead our GTM strategy around expanding into the Support/Helpdesk space.
C

Head of Marketing

ChronicledJan 2020 - Jan 2022 • 2 yrs 1 moChronicled develops solutions, on the blockchain-powered MediLedger Network, to automate transactions between trading partners in the Life Sciences industry, starting with the contracting and chargebacks process that governs drug pricing discounts for hospitals, pharmacies and other dispenser customers. I lead Marketing from the inception of the product to millions in revenue. I lead a total repositioning of the company and built out strategy, infrastructure and tactics from top to bottom of the revenue funnel.
E

Head of GTM, Endless Solutions

EndlessMay 2016 - Jan 2020 • 3 yrs 9 mosEndless Solutions was a startup spun out from Endless to focus on key commercial opportunities built on the Endless Operating System. Endless Solutions offered the first computing platform designed specifically for the developing world. I partnered with our CEO leading a number of functions including launching new markets, leading product direction and executing go-to-market strategy for multiple lines of business. My focus was on 2 core products: Endless PAYG: The world's first Pay-As-You-Go PC & Spark Kids Laptop: The first laptop built entirely for kids.
F

Foundation Capital Fellow

Foundation CapitalAug 2015 - Jun 2016 • 11 mosSourcing investment opportunities in technology startups
U

Associate

Upshift PartnersDec 2014 - Dec 2015 • 1 yr 1 moUpshift Partners is a growth stage sales accelerator that provides tools, methodologies and systems that enable early stage companies to go to market quickly and efficiently. I Initiated and managed venture capital and partner relationships. Performed market research and analysis on new markets, verticals and strategic relationships. I also conducted sales, content marketing and investment analysis for new companies under consideration. Advised very early stage founders on their first customer acquisition strategy before they were ready for Upshift Partner's accelerator. Built CRM and marketing automation, dashboards and sales flows for the firm.
R

Associate

Robert Bosch Venture Capital GmbH (RBVC)Sep 2013 - Aug 2014 • 1 yrI analyzed start-up business plans and strategies, conducted due diligence on potential investments, researched emerging technology and market trends, developed predictions on 3-5 year outlook in industries and sourced deals in accordance with global Bosch Corporation strategy.
R

Account Executive

Robert HalfSep 2011 - Jul 2013 • 1 yr 11 mosRobert Half is the world's largest specialized search firm. I was responsible for sales and business development in the silicon valley office. In Business Development I was cold calling, developing business needs and conducting client meetings. When I joined the Silicon Valley office, in 4 months our team went from producing $260,000 in revenue per month to over $420,000.
C

Founder/General Branch Manager

College Works PaintingJan 2010 - Oct 2011 • 1 yr 10 mosFounded and ran a house painting company achieving over $520,000 in revenue in 18 months. Managed team of 20, including Territory Managers and individual House Painters from Marin County down to San Luis Obispo County. Responsible for P&L, budgeting, forecasting, sales, marketing, project management and hiring.

Education

C

Carnegie Mellon University - Tepper School of Business

Master of Business Administration (MBA)
C

California Polytechnic State University-San Luis Obispo

Bachelor of Science, Economics

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic Narrative and Product Marketing Consultant | Expert in B2B Storytelling, Homepages, and Sales Decks
I am a passionate and driven product marketing leader with over 10 years of experience in building and leading the GTM strategy for B2B technology companies. With a strong background in strategic narrative execution and extensive experience in industries like technology, blockchain, and life sciences, I excel in crafting impactful marketing strategies that drive growth.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Mike are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mike Hill

Product Marketing Manager
SF, CA, US
Marketing
Messaging Strategy
Storytelling
Available for hire fromNegotiable
Contracts

Projects

Repositioning from coaching platform to transformation infrastructure

Torch had evolved far beyond a traditional leadership coaching platform, but its market story had not kept pace. While the product expanded to include organizational insights, continuous reinforcement, and AI-driven coaching through Spark AI, the narrative still anchored Torch as a discretionary HR program, making it harder to engage executive buyers and defend strategic relevance during periods of change. The work focused on reframing Torch around a clearer, more visceral problem: organizations struggle to execute change because people do not change at the pace strategy demands. Instead of leading with coaching sessions or program benefits, the narrative was rebuilt around Torch’s role as a system for enabling enterprise transformation by developing leaders and revealing what is actually blocking progress across the organization. This repositioning shifted the primary audience from HR program owners to C-suite and transformation leaders, reframing value around adaptability, execution risk, and real-time organizational intelligence. Key capabilities such as Spark AI, continuous measurement, and behavioral reinforcement were elevated from features to core proof points of how Torch drives change at scale. The new narrative was operationalized across Torch’s homepage and sales deck, giving the sales team a clear, value-led story they could consistently run with. The result was a cohesive transformation narrative that aligned product evolution, buyer expectations, and long-term platform direction, positioning Torch not as coaching software, but as critical infrastructure for organizational change.

4x new customers with narrative overhaul

Zime had a strong product insight at its core. By analyzing real sales activity, it could identify the behaviors that actually led to wins and turn them into in-the-moment guidance for reps. This allowed Zime to replace static playbooks, generic sales AI, and inconsistent coaching with adaptive guidance and clear accountability. The challenge was that this story was not landing clearly or consistently in the market. Despite early success with design customers and expansion within existing accounts, Zime struggled to scale net new revenue. Prospects had difficulty understanding what differentiated Zime in a crowded Sales AI category. Internally, uncertainty about the right value proposition led to frequent narrative changes without a clear breakthrough. The work focused on three core issues. First, many vendors made similar claims, so the narrative needed sharper differentiation. Second, the story tried to solve too many problems at once, which diluted the message. Third, there was confusion about the primary buyer, weakening urgency and relevance. Working with the Zime team, we anchored the narrative around one central idea: winning sales behaviors are nuanced, hard to detect, and invisible to traditional tools. Zime’s depth in behavior analysis became the core differentiator. We focused the story on a single problem, scaling winning behaviors, instead of multiple use cases. We also elevated the CRO as the primary buyer, with sales leaders as key champions, and rewrote the narrative from their perspective, centered on frustration with inconsistent behavior adoption and unpredictable growth. The new story was operationalized through a unified platform narrative and a restructured sales deck that clarified Zime’s role in the sales tech stack and strengthened differentiation in competitive deals. With a focused narrative and clear point of view, Zime cut sales cycles in half, grew revenue more than 150 percent, and increased new logos per quarter by four times.

Work History

S

Partner & Co-Founder

Strata PMMI partner with B2B tech companies to pinpoint their strongest narrative and bring it to life in their most important GTM moments: their homepage & sales deck. At Stratapmm, we use a research-driven, collaborative process to define clear positioning, craft messaging that resonates with target customers and drives demand.
H

Product Marketing Consultant

Harmonic MessageHarmonic is a product marketing consultancy focused on strategic narrative execution. We work with founders, CEOs, and CMOs to craft the strategic narrative they need to ignite growth.
F

Product Marketing

FrontJan 2022 - May 2024 • 2 yrs 5 mos- Head of Product Marketing (Interim) - Sr. Product Marketing Manager Front is a customer operations platform that enables teams to streamline communication and deliver exceptional service at scale. I lead our GTM strategy around expanding into the Support/Helpdesk space.
C

Head of Marketing

ChronicledJan 2020 - Jan 2022 • 2 yrs 1 moChronicled develops solutions, on the blockchain-powered MediLedger Network, to automate transactions between trading partners in the Life Sciences industry, starting with the contracting and chargebacks process that governs drug pricing discounts for hospitals, pharmacies and other dispenser customers. I lead Marketing from the inception of the product to millions in revenue. I lead a total repositioning of the company and built out strategy, infrastructure and tactics from top to bottom of the revenue funnel.
E

Head of GTM, Endless Solutions

EndlessMay 2016 - Jan 2020 • 3 yrs 9 mosEndless Solutions was a startup spun out from Endless to focus on key commercial opportunities built on the Endless Operating System. Endless Solutions offered the first computing platform designed specifically for the developing world. I partnered with our CEO leading a number of functions including launching new markets, leading product direction and executing go-to-market strategy for multiple lines of business. My focus was on 2 core products: Endless PAYG: The world's first Pay-As-You-Go PC & Spark Kids Laptop: The first laptop built entirely for kids.
F

Foundation Capital Fellow

Foundation CapitalAug 2015 - Jun 2016 • 11 mosSourcing investment opportunities in technology startups
U

Associate

Upshift PartnersDec 2014 - Dec 2015 • 1 yr 1 moUpshift Partners is a growth stage sales accelerator that provides tools, methodologies and systems that enable early stage companies to go to market quickly and efficiently. I Initiated and managed venture capital and partner relationships. Performed market research and analysis on new markets, verticals and strategic relationships. I also conducted sales, content marketing and investment analysis for new companies under consideration. Advised very early stage founders on their first customer acquisition strategy before they were ready for Upshift Partner's accelerator. Built CRM and marketing automation, dashboards and sales flows for the firm.
R

Associate

Robert Bosch Venture Capital GmbH (RBVC)Sep 2013 - Aug 2014 • 1 yrI analyzed start-up business plans and strategies, conducted due diligence on potential investments, researched emerging technology and market trends, developed predictions on 3-5 year outlook in industries and sourced deals in accordance with global Bosch Corporation strategy.
R

Account Executive

Robert HalfSep 2011 - Jul 2013 • 1 yr 11 mosRobert Half is the world's largest specialized search firm. I was responsible for sales and business development in the silicon valley office. In Business Development I was cold calling, developing business needs and conducting client meetings. When I joined the Silicon Valley office, in 4 months our team went from producing $260,000 in revenue per month to over $420,000.
C

Founder/General Branch Manager

College Works PaintingJan 2010 - Oct 2011 • 1 yr 10 mosFounded and ran a house painting company achieving over $520,000 in revenue in 18 months. Managed team of 20, including Territory Managers and individual House Painters from Marin County down to San Luis Obispo County. Responsible for P&L, budgeting, forecasting, sales, marketing, project management and hiring.

Education

C

Carnegie Mellon University - Tepper School of Business

Master of Business Administration (MBA)
C

California Polytechnic State University-San Luis Obispo

Bachelor of Science, Economics

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.