Top Talent like Mike are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mike Markin

Social Media Marketing Specialist
Growth Marketing Manager
Product Marketing Manager
San Diego, CA, US
Campaign Management
Growth Marketing
Product Marketing
Analytics
Budgeting
Available for hire fromNegotiable
Contracts
Growth Strategist for Games, Music, and Online Businesses | 90M+ Downloads | 20+ PC Titles | Bilingual Leader
I help founders turn games, music and online businesses into loyal customers, players, and fans. With over 20 years of experience leading bilingual teams across the US and Latin America, I have successfully driven 90 million+ mobile downloads for titles like The Sandbox, Snoopy, Garfield, and Goosebumps, and generated $4.6 billion+ in revenue across 20+ PC titles including Baldur’s Gate, Fallout, Guild Wars, and Lineage 2. My expertise includes positioning and launch planning, acquisition, retention, and expansion strategies, as well as tracking and providing clear, simple reporting.

Projects

The Sandbox mobile growth and community expansion

Led cross-functional growth campaigns for The Sandbox titles including video, creators and performance marketing, contributing to 90M+ downloads and strong early community growth.See More

Guild Wars and major PC titles launch campaigns

Contributed to the launch plans and campaigns for Guild Wars and other top PC titles, aligning online marketing, retail, PR and events to exceed initial engagement and revenue targets.See More

Work History

F

Founder & Growth Consultant

Fluidcore Media, Inc.Small businesses: Build and improve marketing funnels (site, lead capture, email) and connect sites to major platforms to measure what converts visits into sales or bookings. Games: Support PC, mobile and blockchain game teams in acquisition, engagement and retention from launch planning to store pages and ongoing campaigns. Music: Support artists and catalogs with distribution, growth of streams and campaign planning, including delivery to DSPs, metadata, royalties and organic/pay content. Fractional CMO support: Act as part-time marketing lead, set objectives and priorities, and keep work moving with clear deadlines. Reporting and focus: Turn objectives into a concise plan with a few KPIs so the team knows what’s working and what to adjust.
D

Managing Director

Digit MarketingFeb 2009 - Aug 2023 • 14 yrs 7 mosSupported The Sandbox Web3 launch with video, creators and performance campaigns contributing to 1M+ registrations and early community growth. Helped drive 90M+ mobile downloads across titles like The Sandbox, The Sandbox Evolution, Snoopy, Garfield and Goosebumps via user acquisition and app store optimization as part of cross-functional teams. Advised leaders on positioning, launch plans, budgeting and channel mix; built remote teams in media, creative and analytics with clear reporting.
A

General Manager

Arabian NightsJan 2006 - Jan 2007 • 1 yr 1 moManaged staff, daily operations, and local marketing to improve guest experiences and increase repeat visits. Prepared the business for sale and sold the concept in 2007. Gained firsthand experience running a small business in LATAM, including vendors, staff and local regulations.
W

Sr. Brand Manager

WebzenJan 2005 - Jan 2006 • 1 yr 1 moConducted market research and competitive analysis to refine positioning and key messages for U.S. players. Coordinated with Korea HQ to align global and regional plans and adapt creatives and channels for North America. Shared insights about players and markets to help leadership anticipate regional performance.
N

Product Marketing Manager

NCSoftJan 2004 - Jan 2005 • 1 yr 1 moContributed to launch plans and campaigns for Lineage II, helping exceed internal expectations for early subscribers and engagement. Supported the 2005 launch of Guild Wars with online marketing, retail programs, PR and events for players. Worked with Korea HQ and regional teams to keep timing, messaging and programs aligned.
M

Independent Marketing Consultant

Markin CommunicationsJan 2001 - Jan 2009 • 8 yrs 1 moPlanifiqué y ejecuté campañas en búsqueda, SEO, contenido, email, afiliados y promociones para Agora Publishing, PC Mall, Yum! Brands, Interactive Gaming Systems y otros. Trabajé con equipos de clientes para lanzar o mejorar sitios web y landing pages con objetivos claros: más leads, más ventas o consultas mejor calificadas. Informé resultados en un lenguaje sencillo y conecté la actividad con ingresos y pipeline para generar proyectos recurrentes y referencias.
S

Marketing Director

Signal InteractiveJan 1998 - Jan 2001 • 3 yrs 1 moAdvisored Fortune 1000 clients on early web strategy and online lead generation. Collaborated with the executive team on pitches that helped win and grow key accounts. Led cross-functional project teams and supported forecasting as the agency grew.
I

Product Marketing Manager

Interplay Entertainment Corp.Jan 1996 - Jan 1998 • 2 yrs 1 moSupported launches of Fallout, Fallout 2, Baldur’s Gate and Planescape: Torment, contributing to long-term franchise value. Led compilations like The Forgotten Realms Archives and The Ultimate RPG Archives, creating a new revenue stream from catalog titles. Managed retail, PR and community programs for a portfolio of 13 PC titles.
N

Product Marketing Manager

NovalogicJan 1995 - Jan 1996 • 1 yr 1 moSupported the launch of F-22 Lightning II, which became the company’s fastest-selling title at release. Managed campaigns across multiple titles in coordination with sales and PR. Built relationships with gaming media through previews, tours and live demos.
A

Account Executive

Austin Knight InternationalJan 1991 - Jan 1995 • 4 yrs 1 moSupported Fortune 500 clients such as Warner Bros. and Hughes Electronics with coordinated campaigns across print, outdoor and radio. Helped expand the agency’s presence in freight transportation through targeted campaigns and initiatives. Delivered complex, time-sensitive projects by coordinating client needs, creative timelines and media plans.

Education

U

University of Southern California

BA, Communications

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Growth Strategist for Games, Music, and Online Businesses | 90M+ Downloads | 20+ PC Titles | Bilingual Leader
I help founders turn games, music and online businesses into loyal customers, players, and fans. With over 20 years of experience leading bilingual teams across the US and Latin America, I have successfully driven 90 million+ mobile downloads for titles like The Sandbox, Snoopy, Garfield, and Goosebumps, and generated $4.6 billion+ in revenue across 20+ PC titles including Baldur’s Gate, Fallout, Guild Wars, and Lineage 2. My expertise includes positioning and launch planning, acquisition, retention, and expansion strategies, as well as tracking and providing clear, simple reporting.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Mike are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mike Markin

Social Media Marketing Specialist
Growth Marketing Manager
Product Marketing Manager
San Diego, CA, US
Campaign Management
Growth Marketing
Product Marketing
Analytics
Budgeting
Available for hire fromNegotiable
Contracts

Projects

The Sandbox mobile growth and community expansion

Led cross-functional growth campaigns for The Sandbox titles including video, creators and performance marketing, contributing to 90M+ downloads and strong early community growth.

Guild Wars and major PC titles launch campaigns

Contributed to the launch plans and campaigns for Guild Wars and other top PC titles, aligning online marketing, retail, PR and events to exceed initial engagement and revenue targets.

Work History

F

Founder & Growth Consultant

Fluidcore Media, Inc.Small businesses: Build and improve marketing funnels (site, lead capture, email) and connect sites to major platforms to measure what converts visits into sales or bookings. Games: Support PC, mobile and blockchain game teams in acquisition, engagement and retention from launch planning to store pages and ongoing campaigns. Music: Support artists and catalogs with distribution, growth of streams and campaign planning, including delivery to DSPs, metadata, royalties and organic/pay content. Fractional CMO support: Act as part-time marketing lead, set objectives and priorities, and keep work moving with clear deadlines. Reporting and focus: Turn objectives into a concise plan with a few KPIs so the team knows what’s working and what to adjust.
D

Managing Director

Digit MarketingFeb 2009 - Aug 2023 • 14 yrs 7 mosSupported The Sandbox Web3 launch with video, creators and performance campaigns contributing to 1M+ registrations and early community growth. Helped drive 90M+ mobile downloads across titles like The Sandbox, The Sandbox Evolution, Snoopy, Garfield and Goosebumps via user acquisition and app store optimization as part of cross-functional teams. Advised leaders on positioning, launch plans, budgeting and channel mix; built remote teams in media, creative and analytics with clear reporting.
A

General Manager

Arabian NightsJan 2006 - Jan 2007 • 1 yr 1 moManaged staff, daily operations, and local marketing to improve guest experiences and increase repeat visits. Prepared the business for sale and sold the concept in 2007. Gained firsthand experience running a small business in LATAM, including vendors, staff and local regulations.
W

Sr. Brand Manager

WebzenJan 2005 - Jan 2006 • 1 yr 1 moConducted market research and competitive analysis to refine positioning and key messages for U.S. players. Coordinated with Korea HQ to align global and regional plans and adapt creatives and channels for North America. Shared insights about players and markets to help leadership anticipate regional performance.
N

Product Marketing Manager

NCSoftJan 2004 - Jan 2005 • 1 yr 1 moContributed to launch plans and campaigns for Lineage II, helping exceed internal expectations for early subscribers and engagement. Supported the 2005 launch of Guild Wars with online marketing, retail programs, PR and events for players. Worked with Korea HQ and regional teams to keep timing, messaging and programs aligned.
M

Independent Marketing Consultant

Markin CommunicationsJan 2001 - Jan 2009 • 8 yrs 1 moPlanifiqué y ejecuté campañas en búsqueda, SEO, contenido, email, afiliados y promociones para Agora Publishing, PC Mall, Yum! Brands, Interactive Gaming Systems y otros. Trabajé con equipos de clientes para lanzar o mejorar sitios web y landing pages con objetivos claros: más leads, más ventas o consultas mejor calificadas. Informé resultados en un lenguaje sencillo y conecté la actividad con ingresos y pipeline para generar proyectos recurrentes y referencias.
S

Marketing Director

Signal InteractiveJan 1998 - Jan 2001 • 3 yrs 1 moAdvisored Fortune 1000 clients on early web strategy and online lead generation. Collaborated with the executive team on pitches that helped win and grow key accounts. Led cross-functional project teams and supported forecasting as the agency grew.
I

Product Marketing Manager

Interplay Entertainment Corp.Jan 1996 - Jan 1998 • 2 yrs 1 moSupported launches of Fallout, Fallout 2, Baldur’s Gate and Planescape: Torment, contributing to long-term franchise value. Led compilations like The Forgotten Realms Archives and The Ultimate RPG Archives, creating a new revenue stream from catalog titles. Managed retail, PR and community programs for a portfolio of 13 PC titles.
N

Product Marketing Manager

NovalogicJan 1995 - Jan 1996 • 1 yr 1 moSupported the launch of F-22 Lightning II, which became the company’s fastest-selling title at release. Managed campaigns across multiple titles in coordination with sales and PR. Built relationships with gaming media through previews, tours and live demos.
A

Account Executive

Austin Knight InternationalJan 1991 - Jan 1995 • 4 yrs 1 moSupported Fortune 500 clients such as Warner Bros. and Hughes Electronics with coordinated campaigns across print, outdoor and radio. Helped expand the agency’s presence in freight transportation through targeted campaigns and initiatives. Delivered complex, time-sensitive projects by coordinating client needs, creative timelines and media plans.

Education

U

University of Southern California

BA, Communications

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.