Mohamed Sikandar Gulam

Hello! I'm Sikandar, a seasoned Performance Marketer with over seven years of experience. My journey began at Statusbrew, where I honed my skills in digital strategies to drive business growth. Since then, I've worked with international clients, managing high-budget campaigns, and delivering impactful results across various industries. I thrive in multicultural environments and love the creativity and innovation that diverse teams bring. My expertise lies in Google Ads, Bing Ads, SEO, and analytics, with a special knack for optimizing Google Merchant Center and Shopping Ads. Beyond work, I enjoy traveling, solving Rubik's Cubes, and exploring space documentaries. Let's connect and turn your vision into reality!

Work History

Marketing Manager

Quantum Upgrade LLC & Leela Quantum Tech• Lead the development and execution of paid media strategies on Google Ads and Meta Ads, focusing on conversions and ROI through strategic budget management. • Collaborate with cross-functional teams on content strategies, ensuring alignment with campaign objectives and cohesive messaging. • Optimize ad accounts and correct tracking code inaccuracies using Google Tag Manager to improve data accuracy and performance tracking. • Perform comprehensive reporting and forecasting, analyzing business outcomes in relation to marketing metrics to inform strategic optimizations.

Marketing Consultant

Toyobo U.S.A., Inc.Contract EmployeeSep 2020 - Dec 2023 • 3 yrs 4 mos• Led the global promotion efforts for 'GS-Catalyst' polymerization technology, focusing initially on the US market. Coordinated marketing initiatives across different regions to ensure cohesion and efficacy of international campaigns. • Managed a $100k marketing budget while overseeing digital marketing for the GS Catalyst department. • Developed strategy and managed paid ad campaigns, conducted in-depth SEO to improve organic visibility, and executed targeted email campaigns to engage and convert audience effectively. • Utilized advanced analytics tools and data visualization methods to measure campaign effectiveness. • Closely monitored key performance metrics and continuously refined strategies for optimal outcomes. • Implemented and managed a tracking system using Google Tag Manager, significantly enhancing data tracking and analysis capabilities.

Digital Marketing Manager

Uplers (Client - Ned Stevens) Contract EmployeeAug 2022 - Jul 2023 • 1 yr• Independently managed Google Ads and Bing Ads campaigns with budgets ranging from $400k to $700k, oversaw up to 60 campaigns at a time. • Launched and optimized Search, Display, YouTube, and Performance Max campaigns, leveraging strategic bidding and comprehensive performance reports to gain insights into campaign behavior. • Streamlined complex campaign architecture across 14 U.S. states to improve efficiency and targeting precision within serviceable areas. • Generated weekly market demand reports at national and state levels enabling data-driven budget allocation, forecasting, and led to a +40% increase in revenue. • Comprehensively analyzed campaigns using Google Analytics, Power BI, and heat mapping tools to extract actionable insights to continuously refineE campaign strategies.

Ecommerce Marketing Manager

LEDMyplace.comFull-time EmployeeMay 2018 - Sep 2020 • 2 yrs 5 mos• Managed an 8-member team, leading digital marketing initiatives for Google and Bing Shopping Ads, SEO, and email marketing. Built the marketing team from scratch, resulting in a 5x sales growth within 1.5 years and securing a position among the top 600 in the Inc 5000 list of 2019. • Managed a monthly budget of $160k and strategically allocated resources to optimize campaign performance of Ledmyplace.com for 300+ commercial LED lighting products. • Oversaw the brand's launch in Canada, expanding its online presence and ensuring market success through strategic initiatives. • Leveraged extensive experience with Shopify, demonstrating a deep understanding of its functionalities and how to maximize its potential. • Collaborated closely with designers and developers to conduct A/b testing on product pages and collection pages to continuously improve user experience and conversion rates.

International Marketing Trainee

Toyobo U.S.A., Inc.Jan 2018 - Mar 2018 • 3 mos• Spearheaded the development of digital content, including videos, motion graphics, and interactive media for a Japanese corporation specializing in films, functional polymers, industrial materials, and healthcare. • Managed the company's social media campaigns and achieved a significant brand awareness milestone with a video campaign that garnered 3 million+ views.

Content Marketing & Community Support Intern

StatusbrewInternAug 2017 - Jan 2018 • 6 mos• Crafted a diverse array of engaging marketing materials to nurture a vibrant social media community. • Addressed customer feedback and transformed insights into action driving a substantial 22% boost in customer acquisition, a 53% surge in conversion rates, and a 56% increase in user retention. • Pioneered strategic initiatives, including the successful launch of an affiliate marketing program and strategic collaborations with influencers, resulting in a 300% surge in social reach and engagement. • Facilitated seamless online community management, offering assistance in English and French. Completed the translation of Statusbrew.com to French to enhance user experience.

Education

Global Institute of Technology, Jaipur

Bachelor of Technology - B.Tech, Electronics and Communication Engineering

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!