Mohamed Sikandar Gulam

I'm a senior performance marketing manager with 8+ years of experience building and scaling paid media systems across e-commerce, lead generation, and subscription businesses. I've managed budgets from $30K to $500K+ monthly across Google Ads, Microsoft Ads, and Meta Ads — delivering results like 35% YoY revenue growth at Ned's Home on $500K+ in ad spend, 5x revenue growth at LEDMyplace, and a Canada market launch that generated $1M+ CAD in its first year. Beyond campaign management, I build the infrastructure that makes growth sustainable — full-funnel tracking via GTM and GA4, attribution modeling, CRO testing frameworks, and performance dashboards that drive real decisions. I've also led cross-functional teams and managed HubSpot CRM architecture, making me effective across the full marketing stack. I work best with ambitious teams that want someone who takes ownership of outcomes, not just tasks.

Projects

$70K to $800K Monthly Revenue Through Paid Acquisition (LEDMyplace)

Took over paid media for a US e-commerce brand generating $70K in monthly revenue. Over two years, scaled it to $800K/month in the US market through strategic paid acquisition across Google Shopping, Search, and Meta Ads — managing a $60K monthly ad budget and leading an 8-member marketing team. Also launched the Canada market entirely through paid acquisition, generating $1M+ CAD in revenue within the first year. Built full tracking infrastructure using GTM and GA, and ran ongoing A/B and CRO testing across product and landing pages.See More

$500K Ad Spend Restructure Driving 35% Revenue Growth (Ned's Home)

Inherited a bloated account with 300+ campaigns and no clear structure. Consolidated everything into 60 tightly managed campaigns across Search, Display, and Performance Max, covering 14 US states. Rebuilt attribution and funnel tracking from scratch, used Power BI and heatmaps to surface CRO opportunities, and delivered 35% YoY revenue growth on $500K+ in annual ad spend.See More

Work History

Growth & Performance Marketing Strategist

Leela Quantum Tech / Quantum UpgradeLead paid media strategy across Google Ads, Microsoft Ads, and Meta Ads managing $60K monthly ad spend, optimizing for conversions, ROAS, and CAC Develop full-funnel campaigns using UGC, video creatives, and influencer assets to improve conversion rates and customer acquisition Optimize GTM and GA4 tracking architecture improving attribution accuracy and conversion tracking across both brands Build forecasting models and performance reports to guide budget allocation, campaign scaling, and strategic decision-making

Performance & Analytics Manager

CosmiCom CollectiveContract EmployeeJun 2024 - Jan 2026 • 1 yr 8 mosLed end-to-end growth strategy across 4 clients driving acquisition, revenue, and full-funnel performance across law, sports, and e-commerce industries Built and managed multi-channel acquisition systems across Google Ads, Meta Ads, and email marketing channels Designed GTM and GA4 tracking architecture improving attribution accuracy and campaign performance insights Developed HubSpot CRM architecture, workflows, and automation systems supporting lifecycle marketing Led brand positioning and go-to-market strategies aligned with audience, funnel stages, and business objectives Oversaw cross-functional teams across design, content, and development ensuring execution aligned with strategy

Performance Marketing Consultant

Toyobo Co., Ltd.Contract EmployeeSep 2020 - Dec 2023 • 3 yrs 4 mosLed paid media strategy for GS-Catalyst in the US market driving a 40% increase in potential leads Built and optimized paid media campaigns improving lead quality, campaign efficiency, and conversion rates Developed reporting systems and performance dashboards supporting optimization and strategic decisions Built marketing automation and GTM tracking systems improving attribution accuracy and campaign visibility

Performance Marketing Manager

Ned's Home (formerly Ned Stevens)Full-time EmployeeAug 2022 - Jul 2023 • 1 yrManaged $500K+ in annual ad spend across Google Ads and Microsoft Ads driving +35% YoY revenue growth Built and optimized full-funnel campaigns across Search, Display, and Performance Max channels Consolidated 300+ campaigns into 60 improving campaign architecture and geo-targeting across 14 US states Implemented attribution and funnel tracking systems supporting data-driven budget allocation and optimization Used GA, Power BI, and heatmaps to identify CRO opportunities improving conversion rates and revenue growth Developed weekly demand and market analysis reports supporting optimization and strategic decision-making

E-commerce Growth & Performance Lead

LEDMyplace.comMay 2018 - Sep 2020 • 2 yrs 5 mosLed an 8-member marketing team driving 5x revenue growth ($70K to $800K monthly) through paid acquisition and full-funnel strategy Managed $60K monthly budget across Google Shopping, Search, and Meta Ads optimizing conversions and ROI Managed Google Merchant Center feeds and Shopify Plus backend improving product and feed performance Launched Canada market generating $1M+ CAD in revenue within the first year of expansion Led A/B testing and CRO initiatives improving conversion rates across product, landing, and collection pages

International Marketing Trainee

Toyobo Co., Ltd.InternJan 2018 - Mar 2018 • 3 mosSelected for international trainee program at Osaka headquarters working with cross-functional global teams Conducted market research for global expansion of engineering plastics supporting strategic planning initiatives Supported development of digital content including video and motion assets for brand campaigns Assisted in a video campaign generating 3M+ views contributing to brand awareness and engagement

Content Marketing & Community Intern

StatusbrewInternAug 2017 - Jan 2018 • 6 mosCreated content including blogs and videos supporting engagement across a 250K+ community Supported content strategy initiatives improving user retention, customer acquisition, and platform engagement Assisted in affiliate and influencer campaigns increasing reach and brand visibility across channels Supported community management and translated platform content to French improving accessibility for users

Education

Global Institute of Technology, Jaipur

Bachelor of Technology - B.Tech, Electronics and Communication Engineering

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