Molly A. Akers

Growth Marketing Manager •

Blog Writing

Content Strategy

Brand Identity

Brand Development

Event Marketing

Writing

Communication

Retargeting

Brand Management

Branding

Content Creation

Flyer Design

Marketing Strategy

Creative Marketing

Drip

Emails

Community Management

Community Outreach

Content Development

Copywriting

Sticker Creation

Adobe Creative Suite

Logo Design

Community Building

TikTok

Instagram

Search Engine Marketing

Marketing

Advertising

Brand Strategy

Digital Advertising

Digital Marketing

DIGITAL DESIGN

Available for hire fromNegotiable

Contracts

Marketing Manager | Brand Development Expert

With a Bachelor of Arts in Communication from Purdue University, I have honed my expertise in marketing and media studies. Currently, as a Marketing Manager at Peak Running, I lead marketing operations, collaborating with top brands like Brooks Running and Lululemon to create impactful campaigns for diverse audiences. My role involves managing content creation across social media platforms and fostering community relations. Previously, I served as the Marketing Operations Leader at Propeller Wags LLC, where I spearheaded brand development and secured a registered trademark, significantly enhancing market presence. My experience also includes a tenure as Community & Social Engagement Manager at RAM Racing, where I developed strategic communication plans to boost donor and volunteer engagement. My career is marked by a commitment to innovative marketing strategies and building strong community connections.

Projects

Unleash Your Brand's Potential with The Wag Factor Agency

At The Wag Factor Agency, we believe that effective marketing is all about forging meaningful connections between your brand and its customers—much like the loyalty we share with our dogs. Our comprehensive services include: ~ Marketing Operations: From campaign development to social media strategy, email marketing, copywriting, content creation, and community relations, we cover all your marketing needs. ~ Artificial Intelligence: We leverage advanced AI tools to enhance marketing strategies and improve campaign efficiency. ~ Project Management: We ensure seamless execution through timeline management, vendor relations, team coordination, and budget oversight. ~ Brand Development: With creative direction, strategic planning, audience targeting, market penetration, and a human-centric design approach, we help shape your brand's identity. ~ Communication: Our expertise includes media pitching, public relations, strategic communications, client engagement, and public speaking to amplify your message.See More

Gifts and Greetings that Bark, "You are Special"

Life's ups & downs make us wildly SPECIAL. Share a Propeller Wag with someone you adore to help celebrate, send a hug & support, or to simply say, "Hi!" Beyond being a big, goofy puddle o'love, Rocky the American Bulldog had a very distinct tail wag every time he saw me: instead of wagging back and forth, he wagged his in a full circle. Years later, I learned experts call this a "Propeller Wag," a very specific wag saved for very SPECIAL people in the eyes of a dog. As soon as I learned that fact, I got goosebumps all over. That was the magic Rocky gave me: no matter what I was going through, he made me feel so SPECIAL every day. And above all, he showed me that my purpose is to spread that feeling around. Rocky lived for 14 years - an incredibly long life for a bulldog. When we had to put him to sleep, my heart broke. A poem, inspired by Rocky: Rocky was the person I had come home to for so many years and I still choke up when I think of how SPECIAL we were to each other. That's why I created the Propeller Wags shop. To remind the people we love just how valued they are, whether life is great or a little gloomy. So send a wag to say "I love you!" Send a wag to say "I see you, I know you're going through a lot, but you're going to be OK." Send a wag to say "I'm thinking of you!" And, most importantly, send a wag to give that whole-body-goosebump feeling of saying: "You are SPECIAL." Let's get the whole world waggin'. -Molly AkersSee More

Peak Running & Lifestyle: Shoes, Apparel and Gear that MOVES You.

As the Marketing Communications Director, I Lead and manage marketing operations, overseeing creative development, copywriting, and content creation for social media platforms (TikTok, Instagram, Facebook), email marketing, and media/community relations. See More

Work History

Marketing Manager

Peak RunningLead and manage marketing operations, overseeing creative development, copywriting, and content creation for social media platforms (TikTok, Instagram, Facebook), email marketing, and media/community relations. Collaborate with high-profile brands including Brooks Running, HOKA, On Running, TOPO Athletic, Altra Running, Lululemon, and GOODR Sunglasses. Spearhead marketing campaigns targeting diverse segments from novice runners to ultra-marathoners, student athletes, and post-operative patients. Develop and manage content calendars, supervise project execution, and train staff on marketing strategies. Build and foster relationships with athletes, orthopedic referrals, and recreational runners to increase engagement and customer loyalty.

Marketing Operations Leader

Propeller Wags LLCJan 2016 - Jan 2022 • 6 yrs 1 moConceptualized, launched, and scaled the company, managing all aspects of brand development, including securing a registered trademark in 2021. Led the development of marketing campaigns to boost brand awareness and sales growth, resulting in accelerated market penetration. Managed creative teams, overseeing graphic design and content creation for social media (Instagram, Facebook), and handled community and media relations. Directed customer fulfillment operations, vendor partnerships, and all project management tasks, ensuring timely delivery of services and products.

Community & Social Engagement Manager

RAM Racing (Now Ventures Endurance)Jan 2016 - Jan 2017 • 1 yr 1 moDirected engagement with charity partners, creating strategic communication plans to increase donor and volunteer participation. Managed event coordination, email campaigns, and social media engagement for featured charities, ensuring project completion within budget and deadlines. Led media relations, creative development, and content creation for digital platforms (Instagram, Facebook).

Education

Purdue University

Bachelor of Arts, Communication, Mass Communication/Media Studies

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