Natalien Molina

Customer Success Manager • PR and Communications Specialist • Brand Designer • Chapel Hill, NC, US

Graphic Design

Canva

Analytics

Data Analysis

Creative Marketing

Project Management

Content Creation

Event Marketing

Available for hire fromNegotiable

Contracts

Creative Freelancer Specializing in Event Marketing, Content Creation, Brand Marketing and Social Media Strategy | Canva & Graphic Design Enthusiast

Hi! I'm Natalien Molina. An enthusiastic and creative freelancer with a passion for media and content creation. I’m eager to dive into paid media, content creation, and social media marketing, bringing my unique skills and experience to your projects. With a solid background in event marketing, I’ve honed my ability to craft compelling campaigns and drive engagement through strategic planning and creative execution. My experience in this field has equipped me with a keen eye for detail and a knack for creating memorable experiences. I’m also proficient in Canva and have a foundational understanding of graphic design. Whether you need eye-catching presentations or engaging social media visuals, I can deliver designs that capture attention

Projects

Interior Design Concept: Desi Inspired

I developed a comprehensive room concept mood board and interior design ideation for this project, drawing inspiration from the vibrant Desi culture. The goal was to create a space that embodies the essence of Desi aesthetics while ensuring it meets contemporary design standards and practical needs. Research and Inspiration: I began by immersing myself in the diverse and colorful elements of Desi culture, exploring traditional patterns, textiles, and color schemes. Key influences included intricate Indian paisleys, Mughal architecture, vibrant Bollywood motifs, and regional craft styles such as Madhubani and Warli art. Mood Board Creation: The mood board featured a curated selection of visuals that encapsulated the essence of Desi's design. It included images of traditional textiles like embroidered fabrics, ornate furniture pieces, and decorative elements such as brass lamps and carved wooden panels. The board also showcased a color palette inspired by traditional Indian spices—saffron yellows, deep indigos, rich oranges, and lush greens. Interior Design Ideation: Based on the mood board, I developed a design concept that blended traditional Desi aesthetics with modern functionality. Key elements included: Furniture and Layout: Incorporating classic Desi wall decor. The layout was designed to create an inviting, warm atmosphere, encouraging relaxation and social interaction. Textiles and Patterns: Using textiles like handwoven rugs, embroidered throw pillows, and colorful curtains to add texture and visual interest layers. Decorative Elements: Integrating Desi-inspired decor items such as brass lamps, traditional pottery, and framed art pieces depicting cultural scenes. See More

Work History

Marketing Specialist

ABB IncFull-time EmployeeJan 2022 - Present • 2 yrs 9 mos• Manage, schedule, and track over 80+ yearly customer visits to the CXC on an online cloud-based registration tool ensuring all participants receive effective brand marketing communications. • Collaborate with the sales team, account managers, and proposal teams to ensure all of the client's needs are met through effective agenda planning & logistical development. • Generate quarterly reports of all key performance indicators demonstrating accounts reached, key company industries, attendee turnout, and user experience that directly contribute to brand awareness and project closing.

Business Analyst

Luminas Strategic Consulting Aug 2021 - Jan 2022 • 6 mos• Conducted thorough performance and financial evaluations to analyze processes, define requirements, and provide senior executives and stakeholders with actionable, data-driven recommendations and reports for B2B water management facilities.

Content Strategist

Trophy BrewingJan 2021 - May 2021 • 5 mos• Created an IBP project plan to be able to identify critical strategic factors such as setting goals, targets, and budgets, which resulted in an increase in Trophies placement on TripAdvisor's Top 10 Pizza Places in Raleigh by 8 slots. • Developed a cross-channel social media platform to engage different consumer segments on Instagram and Facebook to ensure brand message was amplified and consistent resulting in an increase in post engagement via posts likes and comments by 6%. • Increased Trophy’s online following by 3.2k, attributable to innovative digital content that emphasized the distillery's differential value, as well as the effective implementation of netnography, brand associations, and target market research.

Formula E: Brand Ambassador

ABBFull-time EmployeeJun 2023 - Jun 2023 • 1 mo• Raised brand awareness by upholding and promoting brand identity while developing relationships with key business leaders and product distributors in 6 partner events. • Maintained a positive company image at all times and thoughtfully responded to customer feedback, questions & engagements while remaining helpful in organizing 100+ attendees' race passes, hotel check-in, transportation, & goody bags.

Education

North Carolina State University Raleigh

Bachelors Degree, Business Admin: MarketingJan 2018 - May 2021

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