Nic Mirhashem-Behnam

Growth Marketing Manager • SF, CA, US

Sales

Sales Management

Google Ads

Intercultural Communication

Ad Copy

Lead Generation

Global Marketing

Search Engine Marketing

Instagram Ads

Influencer Marketing

Promotional Marketing

Digital Advertising

Growth Marketing

Brand Development

Creative Thinking

Growth Hacking

Business Strategy

Strategy & Business Development

Marketing Strategy

Available for hire fromNegotiable

Contracts

Head of Growth | Ex-Google, Ex-Morgan Stanley | Google Ads and Performance Marketing Expert

As an Ex-Googler, I have consulted C-Level Executives and Marketing Leads of some of the largest companies and marketing agencies in the U.S on how to strategize, optimize, and scale their marketing strategy, boosting business growth at scale while maximizing return on investment, managing over $100M in ad spend, and generating over $500M for my clients. I am also a former D1 College and professional athlete who has won a few national championships represented both Spain and the U.S national rugby teams as team captain.

Projects

From few unqualified leads to over 2,000 interest forms submitted for Dental Clinic in Fort Lauderda

A dental clinic in Fort Lauderdale struggled with unqualified leads filling their calendar but not converting into real business. They had a landing page but no structured funnel or optimizations to drive qualified interest. We set clear goals, crafted a strong value proposition, and built a high-converting funnel targeting their ideal patients. By analyzing visitor behavior, we optimized their landing page and ad copy to attract high-intent prospects. Our team then implemented AI-driven automations to book appointments seamlessly and nurture leads through every stage. Through continuous optimization and strategic adjustments, we transformed their pipeline, driving over 2,000 qualified form submissions and filling their calendar with real patients ready to book.See More

From 13k to 60k MRR for our B2B SaaS Sustainability Start-up

A B2B SaaS sustainability start-up had big growth goals but low lead volume and no clear plan to hit them. They needed a targeted approach to drive qualified leads through their funnel. We conducted a deep dive into their Total Addressable Market (TAM), Ideal Customer Profile (ICP), and sales cycle to understand conversion points and define what a “qualified lead” looked like. We built a strategy based on competitor insights and search behavior to ensure the client’s value proposition reached the right prospects, right when they were ready to convert.With consistent testing and refinement of landing pages, ad copy, and campaign structure, we optimized for high-intent leads and scaled. Our approach drove a major increase in qualified lead volume, boosting their sales conversion rates and propelling their Monthly Recurring Revenue (MRR) from $13K to $50K.See More

20X ROAS, generating over $1.7M in revenue through Google Ads alone.

Beauty Skincare Brand, San Francisco, CA 20X ROAS, generating over $1.7M in revenue through Google Ads alone. Challenge: The client had strong potential but lacked a clear strategy to maximize the impact of their Google Ads campaigns. Despite having good products, they weren’t seeing the revenue they hoped for, and the ad spend was being wasted on unqualified leads. Their sales funnel and product feeds were not optimized, leaving money on the table.Solution: We started by researching user behavior and defining their go-to-market strategy, value proposition, and sales cycle. Next, we optimized their product feed and landing pages to improve conversion rates and launched a 90-day growth plan. We restructured their Google Ads campaigns to eliminate wasteful spend, focusing on high-intent leads. Our team built an AI-driven lead nurturing system to automate the sales cycle and ensure every lead was followed through until they booked an appointment. We also implemented remarketing strategies to re-engage those who had dropped off. Results: 20X ROAS, generating over $1.7M in revenue through Google Ads alone. Highly optimized campaigns, generating a steady flow of qualified leads and boosting the overall sales conversion rate. Automated lead nurturing system, filling the client’s calendar with high-quality appointments.See More

Work History

Head of Growth

Narval Debt AdvisoryBuilt and executed Narval’s marketing strategy from the ground up, launching the company’s first full-funnel digital acquisition efforts across paid media, content, and CRM. Within six months, delivered a 10x ROAS and generated $1.8M in new revenue by driving highly qualified leads to the sales team. Led cross-functional alignment between marketing, sales, and operations, ensuring a consistent and data-driven approach to growth. Oversaw campaign performance, optimized creative and targeting, and worked closely with leadership to ensure messaging and positioning aligned with our investment thesis and market focus.

Account Manager - Google Ads

GoogleFull-time EmployeeDec 2021 - Nov 2024 • 3 yrsManaged a $30M+ annual portfolio of 55+ customers consulting C-suite Executives and Marketing Leads on how to optimize and scale their investment in Google Ads to achieve their objectives and maximize return on investment. Consistently exceeded my targets by driving high-impact, long-lasting relationships while becoming a thought leader and trusted advisor internally and externally, and by uniquely positioning Google’s solutions through value based selling, resulting in accelerated growth for our clients and agencies. As a Team Lead, I led a team of 6 Account Managers to exceed our team level quotas by cross-collaborating with product specialist teams to lead weekly meetings and trainings, scheduling weekly check-ins to monitor progress, and co-pitching transformational growth opportunities to help their clients scale with Google resulting in $1.5M in additional Revenue generated in Q4’22

Director Of Sales, EMEA

MARINE FOOD AND FINE FOOD SLMar 2020 - Dec 2021 • 1 yr 10 mosOwned the full sales process and implemented new sales strategies across multiple channels to increase customer engagement and satisfaction by building new sources of revenue such as e-commerce, resulting in a 200% increase in revenue in 18 months Built, trained, and managed a highly effective team of 5 sales representatives, setting quarterly objectives and ensuring accountability by analyzing weekly performance resulting in increased productivity and performance

Co-Founder, Co-CEO

Kyros Education ConsultancyMay 2020 - Jul 2021 • 1 yr 3 mosDesigned workflow processes to increase new business sales and to improve customer experience by creating bespoke plans to meet each client’s needs and objectives resulting in increased customer satisfaction and new client acquisition growth across Spain, US, and EMEA Drove growth by building and managing multiple effective social media advertising campaigns across multiple platforms by creating creative content with various software tools, interacting with audiences, and creating reports on performance analytics resulting in improved branding and increased revenue

Professional Rugby Player

Old Glory DC RugbyNov 2019 - Mar 2020 • 5 mos

Private Wealth Management Intern

Morgan StanleyJan 2019 - Jul 2019 • 7 mosSpring Intern

Division 1 Student Athlete- Team Captain, Cal Varsity Rugby

University of California, BerkeleyAug 2015 - May 2019 • 3 yrs 10 mosTeam Captain. Devoting 20-30 hours per week to training, team meetings, conditioning, practice, travel, nutrition and time management. Competing in an intense professional style program, amassing 26 national championships while balancing a full academic workload. 4x Division 1 Varsity College Champion. Achieved First Team All-Conference Honors, 2017, 2018.

Account Manager

Robinson Brandt InternationalJun 2017 - Aug 2017 • 3 mosGained the highest amount of sales in the group of interns by managing sales and advertising campaigns for Xfinity and HelloFresh. Achievement recognized with the promotion to account manager as the leading intern Built and managed highly effective self-managing teams of 5-10 people by leading meetings, setting short and long-term goals and supervising performance and progress, contributing to the highest sales month in company history Trained and mentored two account executives contributing to their promotion to account managers Consulted the board on strategies for innovation in promotional and advertising campaigns as well as in company culture

Sales And Marketing Intern

PepsiCoMay 2016 - Aug 2016 • 4 mosExceeded sales goal in first month as a result of boosting Gatorade G-series brand awareness by setting up merchandising booths at US Nike Sports Camps Enabled campers to improve athletic performance and recovery by providing education on effective nutritional intake

Sales and Marketing Intern

ALFASHIP Ship & Offshore AgencyMay 2015 - Aug 2015 • 4 mosAnalyzed market opportunities and trends by conducting research and consulted the board on potential new international customers by developing reports on target customers generating new revenue Fostered positive customer experiences by providing excellent customer service to major cargoes pre and post docking improving brand image Led meetings of 5-10 interns conducting competitor analysis to develop strategies to increase organizational growth

Senior Account Manager

GoogleFull-time EmployeeDec 2021 - Dec 2024 • 3 yrs 1 moManaged a $30M+ annual portfolio of 55+ customers consulting C-suite Executives and Marketing Leads on how to optimize and scale their investment in Google Ads to achieve their objectives and maximize return on investment. Consistently exceeded my targets by driving high-impact, long-lasting relationships while becoming a thought leader and trusted advisor internally and externally, and by uniquely positioning Google’s solutions through value based selling, resulting in accelerated growth for our clients and agencies. As a Team Lead, I led a team of 6 Account Managers to exceed our team level quotas by cross-collaborating with product specialist teams to lead weekly meetings and trainings, scheduling weekly check-ins to monitor progress, and co-pitching transformational growth opportunities to help their clients scale with Google resulting in $1.5M in additional Revenue generated in Q4’22

Education

University of California, Berkeley

Bachelor's degree, Interdisciplinary Studies, International Business and Economic Development2015 - 2019

UC Berkeley College of Engineering

Certificate in Entrepreneurship and Technology, Entrepreneurship/Entrepreneurial Studies2015 - 2019

The British School of Barcelona

High School Diploma, High School/Secondary Diplomas and Certificates2010 - 2015

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