Top Talent like Raymond are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Raymond Sam

Growth Marketing Manager • Operations Manager • Toronto, ON, CA
Google Tag Manager
Google Analyics
HubSpot
Google Search Ads
SEO
Advertising
Digital Marketing
Search Engine Marketing
Available for hire fromNegotiable
Contracts
Experienced Growth Marketing Consultant and Entrepreneur
I’m a growth marketing consultant for startups and I get very invested in helping clients get the results they’re looking for. I specialize in Google & Linkedin Ads, SEO, A/B Split Testing & Analytics/MarketingOps. I previously ran B2B growth marketing at Wave and Ritual and have spent millions of dollars on Google Ads. I help B2B startups grow faster in 2 ways. Advisory: I help early stage startups make better growth marketing decisions. What channels to invest in, stack ranking priorities and what traps avoid. Get Shit Done: I actively build the campaigns to help growth stage startups hit their numbers. Growth Strategy → Execution → Reporting → Iteration A little more about me: 🕴️I run side businesses so I can experiment and le

Projects

Grew Exactuals inbound lead flow 40x

Exactuals built their business from founder led and outbound sales and wanted to see if they could growth through marketing as that had been unexplored. I worked with Exactuals to launch their marketing program. Rebuilding their entire site, setting up Google Ads, Linkedin, Twitter and Facebook. Over the span of 6 months we went from 1 or 2 inbound leads per month to 40 with a good conversion to opportunity. "Over the past two years he has built our direct marketing program from the ground up while optimizing for excellent and ever improving metrics. His knowledge of the space is unparalleled and he truly enjoys the work. Exactuals has historically focused on direct sales over marketing, so when Ray arrived, we needed executive education and to build a foundation for success in our advertising efforts. We couldn’t have asked for a better leader and partner. We look forward to working with Ray for years to come."See More

Led Wave's Performance Marketing Program

Raymond not only kickstarted and led Wave's demand generation program but also dedicated significant efforts towards testing and optimizing the website for conversions, specifically focusing on pricing, the homepage, and product pages. This approach was a key factor in quadrupling the number of top-of-funnel sign-ups over two years. He took an advertising budget of $5000/mo to well into the the 6-figures in two years. In addition to these efforts, Raymond established the SEO program from the ground up. He was instrumental in building accounting tools and overhauling the blog's structure and content program, further enhancing Wave's digital presence and effectiveness in reaching its target audience.See More

Kickstarted Collage's Inbound Advertising Lead Flow

At Collage, a HR software company, Ray undertook a comprehensive overhaul of the Webflow website, bringing it up to speed with modern standards and optimizing it for user engagement and conversion. Under his guidance, the Google Ads campaign was refined and targeted more effectively, leading to the acquisition of over 15 leads per month—a significant increase from the previous rate of 1-5 per month. He conducted a thorough SEO audit, identifying and removing a large section of programmatic pages that were not contributing positively to the site's search engine performance. With these successes, Collage is now confidently expanding its advertising spend into Bing and LinkedIn, expecting to further increase its reach and lead acquisition in these additional channels. Ray's contributions have not only enhanced Collage's digital marketing efforts but also positioned the company for greater growth and success in the competitive HR software market.See More

Work History

R

Growth Marketing Consultant

Raymond Sam Growth Marketing & Demand GenAs a Growth Marketing Consultant at Raymond Sam Growth Marketing & Demand Gen, I developed and executed strategies to drive customer acquisition and revenue growth.
B

Growth Marketing Consultant

BOXX Insurance Inc.As a Growth Marketing Consultant at BOXX Insurance Inc., I implemented strategic marketing initiatives to drive business growth and market presence.
W

Demand Generation Manager

WaveMay 2017 - Apr 2019 • 2 yrsEstablished and grew the demand generation program at Wave, solely responsible for SEM, CRO and SEO. Started with limited budget, scaling to a well-funded program with strong ROI. Acquired by H&R Block in June 2019 for $573M CAD.
R

Senior Product Marketing Manager

RitualMay 2019 - Feb 2020 • 10 mosLed the b2b marketing efforts towards restaurant owners. Acquiring them into the Ritual marketplace.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Growth Marketing Consultant and Entrepreneur
I’m a growth marketing consultant for startups and I get very invested in helping clients get the results they’re looking for. I specialize in Google & Linkedin Ads, SEO, A/B Split Testing & Analytics/MarketingOps. I previously ran B2B growth marketing at Wave and Ritual and have spent millions of dollars on Google Ads. I help B2B startups grow faster in 2 ways. Advisory: I help early stage startups make better growth marketing decisions. What channels to invest in, stack ranking priorities and what traps avoid. Get Shit Done: I actively build the campaigns to help growth stage startups hit their numbers. Growth Strategy → Execution → Reporting → Iteration A little more about me: 🕴️I run side businesses so I can experiment and le

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Raymond are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Raymond Sam

Growth Marketing Manager • Operations Manager • Toronto, ON, CA
Google Tag Manager
Google Analyics
HubSpot
Google Search Ads
SEO
Advertising
Digital Marketing
Search Engine Marketing
Available for hire fromNegotiable
Contracts

Projects

Grew Exactuals inbound lead flow 40x

Exactuals built their business from founder led and outbound sales and wanted to see if they could growth through marketing as that had been unexplored. I worked with Exactuals to launch their marketing program. Rebuilding their entire site, setting up Google Ads, Linkedin, Twitter and Facebook. Over the span of 6 months we went from 1 or 2 inbound leads per month to 40 with a good conversion to opportunity. "Over the past two years he has built our direct marketing program from the ground up while optimizing for excellent and ever improving metrics. His knowledge of the space is unparalleled and he truly enjoys the work. Exactuals has historically focused on direct sales over marketing, so when Ray arrived, we needed executive education and to build a foundation for success in our advertising efforts. We couldn’t have asked for a better leader and partner. We look forward to working with Ray for years to come."

Led Wave's Performance Marketing Program

Raymond not only kickstarted and led Wave's demand generation program but also dedicated significant efforts towards testing and optimizing the website for conversions, specifically focusing on pricing, the homepage, and product pages. This approach was a key factor in quadrupling the number of top-of-funnel sign-ups over two years. He took an advertising budget of $5000/mo to well into the the 6-figures in two years. In addition to these efforts, Raymond established the SEO program from the ground up. He was instrumental in building accounting tools and overhauling the blog's structure and content program, further enhancing Wave's digital presence and effectiveness in reaching its target audience.

Kickstarted Collage's Inbound Advertising Lead Flow

At Collage, a HR software company, Ray undertook a comprehensive overhaul of the Webflow website, bringing it up to speed with modern standards and optimizing it for user engagement and conversion. Under his guidance, the Google Ads campaign was refined and targeted more effectively, leading to the acquisition of over 15 leads per month—a significant increase from the previous rate of 1-5 per month. He conducted a thorough SEO audit, identifying and removing a large section of programmatic pages that were not contributing positively to the site's search engine performance. With these successes, Collage is now confidently expanding its advertising spend into Bing and LinkedIn, expecting to further increase its reach and lead acquisition in these additional channels. Ray's contributions have not only enhanced Collage's digital marketing efforts but also positioned the company for greater growth and success in the competitive HR software market.

Work History

R

Growth Marketing Consultant

Raymond Sam Growth Marketing & Demand GenAs a Growth Marketing Consultant at Raymond Sam Growth Marketing & Demand Gen, I developed and executed strategies to drive customer acquisition and revenue growth.
B

Growth Marketing Consultant

BOXX Insurance Inc.As a Growth Marketing Consultant at BOXX Insurance Inc., I implemented strategic marketing initiatives to drive business growth and market presence.
W

Demand Generation Manager

WaveMay 2017 - Apr 2019 • 2 yrsEstablished and grew the demand generation program at Wave, solely responsible for SEM, CRO and SEO. Started with limited budget, scaling to a well-funded program with strong ROI. Acquired by H&R Block in June 2019 for $573M CAD.
R

Senior Product Marketing Manager

RitualMay 2019 - Feb 2020 • 10 mosLed the b2b marketing efforts towards restaurant owners. Acquiring them into the Ritual marketplace.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.