Nicola DiFusco

inDesign

Illustrator

Interpersonal skills

Photoshop

Customer Experience

User Personas

Consumer Behavior

Adobe Creative Suite

Prototyping

Data Analysis

UX Strategy

UX research

UI/UX Design

Collaboration

Leadership

Storytelling

Cross-functional collaboration

Campaign Marketing

Facebook Ads

Memes

Public Speaking

Pitch Decks

User-Centered Design

Strategy & Business Development

Academic Research

Digital Literacy

Market Research

Messaging Strategy

Digital Marketing

Market Analysis

Content Development

Marketing Strategy

Integrated Marketing

Creative Marketing

Motion Design

Visual Design

Design

Advertising

Marketing

Available for hire fromNegotiable

Contracts

Triple Threat: NYC-based Product Designer/ Brand & Creative Strategist/ Marketing Faculty @ Bryant U — RISD MFA, Digital Media & Emerging Technology

With a unique interdisciplinary background, I bring together the best of education, user-centric design, and digital marketing strategy to create impactful experiences. My work as a product and UX designer combines artistry and functionality, emphasizing intuitive and meaningful interactions that drive value. In consulting, I partner with clients to build memorable brand strategies, using a data-driven yet creative approach to meet the demands of a fast-paced market. As a marketing professor, I craft engaging and practical courses that go beyond theory, inspiring students to think critically and apply real-world skills.

Projects

Third Act Digital

Product Designer

Work History

Executive Educator - Marketing

Kjaer WeisContract Employee • Reported directly to the Founder & CVO, developed and executed tailored digital marketing strategies to increase brand visibility and drive customer engagement, leveraging platforms such as Google Ads and Meta Ads. • Designed comprehensive segmentation charts to align target markets with product portfolios, enhancing customer targeting and personalization. • Led affiliate marketing and programmatic ad-buying campaigns, improving ROI through data-driven decision-making and precise audience targeting. • Conducted in-depth training sessions for executive leadership on marketing principles, digital advertising, and campaign management tools. • Optimized e-commerce user experience by analyzing customer behavior and implementing A/B testing to improve website conversions.

Adjunct Faculty - Marketing, International Business, Design Thinking & Innovation

Bryant University • Developed, implemented, and evaluated “Foundations of Marketing Management”, a mandatory 3-credit course for all undergrad Marketing majors and minors consisting of over 30 hours of collaborative classroom engagement. • Strengthened students applied learning through utilizing my extensive network in programming guest speakers and project feedback workshops, resulting in over 6 hours of critical discussion rooted in current events. • Collaborated with the Center for Teaching Excellence to evaluate course design and outcomes, in order to implement course improvements, informed by student feedback. Skills: B2B Marketing Strategy · Higher Education Teaching · Digital Marketing · Artificial Intelligence (AI) · Presentation Design · Marketing Management · Client Relations · Presentation Skills · Creative Problem Solving · Quantitative Analytics · Course Development · Relationship Development

Marketing Design Consultant

AlphasourceContract EmployeeJan 2023 - Jan 2024 • 1 yr 1 mo • Designed and maintained over 600 pages of digital and print B2B marketing materials that are utilized in product sales with international business partners, through competitive research and strategic coordination between the corporation's President, executive management, and sales specialists. Skills: Account Management · B2B Marketing Strategy · Client Services · Design Systems · Presentation Design · Marketing Management · Adobe Illustrator · Presentation Skills · Relationship Development · Product Design · Adobe Creative Suite

Product Designer

GAS Group - Third Act Digital • Spearheaded a system-wide redesign of the Third Act Digital performing arts audience-engagement platform, resulting in an over 70% user base growth and the development of creative initiatives with Broadway theatre and major entertainment clients. • Managed the end-to-end design process of new features and products, through organized collaboration between product managers, engineers, content strategists, and stakeholders at the Hedera Foundation. • Supported developers, participating in Scrum sprints and managing Jira backlogs. Relied on cross-cultural communication to ensure effective partnership with an international engineering lab. • Articulated user needs and product goals to advance visual aesthetic and distill complex problems into intuitive flows, while incorporating feedback and engaging in professional development in an emerging space. Skills: Account Management · Jira · Adobe XD · Figma (Software) · Client Services · Design Systems · User Experience (UX) · Responsive Web Design · Agile Methodologies · User Interface Design · Presentation Design · Scrum Agile · Client Relations

Brand Strategist

Luminary Creative Agency • Engaged clients to understand their business objectives, driving solutions through collaboration with creative and digital teams to develop and execute integrated marketing campaigns, brand identity and strategy, and multimedia public relation campaigns. • Managed project timelines and budgets, ensuring deliverables were met on time and within scope. • Created presentations and proposals for client meetings, monitored campaign performance, and reported key metrics to clients, across luxury goods, the spirits sector, and entertainment.

User Experience Designer (UX/UI)

ArtistprofPart-time EmployeeMar 2020 - May 2021 • 1 yr 3 mos • Led product conception through the design of survey experiments that defined user needs and problem statements, conducted user interviews, and managed data sets that informed key features. • Upheld philosophy of user-centered design, leading to over 1,000 users at launch. • Communicated research insights to leadership team; analyzed and synthesized research results into reports to ensure horizontal alignment. • Defined key assumptions with engineers and designers, advocated for equity- focused design and influenced prototyping stages. Skills: A/B Testing · Adobe XD · Design Systems · User Experience (UX) · Survey Research · HTML · Search Engine Optimization (SEO) · Client Relations · Qualtrics · UX Research · Qualitative Research · Product Design · Front-End Development

Education

Rhode Island School of Design

Master’s Degree, Digital + Media: Arts, Technology, Emerging PracticesSep 2019 - May 2021

Bryant University

Bachelor of Arts, Communication, English & Cultural Studies, MarketingSep 2015 - May 2019

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