Nicole Alvarez

Growth Marketing Manager • Sales Operations Manager • Operations Manager • Montevideo, Montevideo Department, UY

Top Earner

Content Writing

Web Analytics

Photoshop

Adobe Creative Suite

On-site SEO

Instagram Ads

Website Management

Strategy & Business Development

Sticker Creation

Brand Development

Content Creation

Management

Digital Advertising

Google My Business

Google Analyics

Brand Strategy

CRM

Sales Copy

Content Development

Digital Marketing

Marketing Strategy

Copywriting

LinkedIn Ads

Salesforce

Google Tag Manager

G-Suite

HubSpot

Google Ads

Available for hire fromNegotiable

Full-Time Roles

Contracts

Reporting-obsessed RevOps, marketing, and CRM consultant. Ask me the hard questions about your strategy.

I'm looking for a daring team who's not afraid to try something new without losing sight of the data. Recent wins? Once of my clients wanted to increase move-ins for his luxury senior living home. I was given a Google ads budget of $100 a month. Within the first month, the campaign generated two new move-ins, each with a lifetime value of over $200,000. We had to pause the campaign because the waitlist got too long.

Projects

How ClearPivot's HubSpot Implementation Set Up Nexus Consulting for Success

My client, Nexus Consulting, is an established New York City construction permit consulting firm founded and run by Jimmy Gandhi. Unlike many metropolitan areas, New York City’s regulatory landscape is deeply complex. Architects need to consider infrastructure, historical buildings, the subway system, and zoning laws in order to successfully complete a project. Nexus’s job is to ensure each of their client’s projects moves from blueprint to reality with a smooth, efficient permitting process. They work with the Department of Buildings, Landmarks Preservation Commission, and other NYC agencies to make sure that applications are processed and approved without delays. See how I worked with Jimmy to build him processes in HubSpot that will grow with his company.See More

12x Increase In Leads Per Month For A Senior Living Community In Georgia

When my team's engagement began at the end of 2018, our client was primarily using Salesforce but had not set up any effective ways to track Sales Qualified Leads (SQLs) or move-ins. Each of the organization's nine campuses had its own sales team, leading to inconsistent logging and tracking of deals. This fragmented approach severely hampered their ability to have a consolidated view of their performance metrics, essentially leaving them in the dark about how well or poorly they were doing. See how we help them define their processes and increase their lead generation in this case study.See More

Work History

Account Strategist

ClearPivot▪ Increased client’s lead generation by 167% with updates on HubSpot to the website's design and content, improvements to their site’s SEO performance, and Google and Facebook ad campaigns ▪ Certified agency partner with HubSpot through the Partner Scaled Onboarding program, which provides personalized onboarding to new HubSpot users on the company’s behalf ▪ Organized live webinars between a client and their industry partners with pre-event social media posting and email promotion, co-marketing with partners, landing page creation, automated emails with access info and event reminders, and downloadable content following the event ▪ Increased client’s in-person training attendance by 254% with Facebook retargeting ads, Google Display, and Google Search ads. Generated $17,500 in new revenue while coming in under ads budget and exceeding target KPI metrics for sign-ups ▪ Writes content and designs deliverables for clients and for ClearPivot, including eBooks, website pages, blog articles, slide decks, and graphics

RevOps and Marketing Consultant

Independent▪ Designed Google Ads campaign for a senior living client with a $100 monthly budget and obtained two move-ins within the first month with a lifetime value of over $200,000. Campaign was paused due to the length of the waitlist. ▪ Designed and implemented a comprehensive marketing strategy for a Uruguayan client in English and Spanish, helping him secure a coveted partnership with the US Department of State ▪ Troubleshot a HubSpot/Salesforce integration for a client who was suffering from inconsistent and duplicate data, resulting in improved data quality for sales forecasting ▪ Translated and edited content for the Uruguayan government, allowing them to adhere to tight ebook and content publishing deadlines ▪ Created custom sales and marketing reporting dashboards in a client’s HubSpot portal, providing real-time insights for efficient budget allocation

Marketing Manager

CloudMyBizJul 2020 - Sep 2021 • 1 yr 3 mos▪ Led a product launch between LexisNexis and CloudMyBiz for their Salesforce app (created by CloudMyBiz), including developing the strategy, managing deadlines, task division, legal considerations, and organizing follow-ups between the two teams ▪ Hired and trained the marketing team, creating SOPs for increased cohesion and faster, measurable results ▪ Designed and executed a multi-channel go-to-market strategy for CloudMyBiz’s SaaS product, Fundingo, which resulted in over $68k and two new high-value SaaS deals in the quarter following the release ▪ Managed Salesforce AEX listings, three company websites (CloudMyBiz and their two SaaS products), nine social media accounts, channel marketing partners, outgoing emails and automation, app documentation, press releases, funding applications, and marketing and sales SOPS

Marketing Manager

B&B Pool and SpaAug 2019 - Jan 2021 • 1 yr 6 mos▪ Reallocated resources spent on print advertisements to digital marketing and a specialized marketing agency, saving over $2000 in monthly marketing spend and increasing inbound leads by 156% ▪ Advised management on strategic approaches to managing digital presence and customer feedback, resulting in faster response times to customer service requests and improved online reviews ▪ Hired and trained marketing staff by standardizing training documentation and guides, resulting in reduced training times and greater consistency ▪ Designed and implimented inbound content marketing strategies ▪ Created SOPs for marketing processes and trained contractors

Marketing Coordinator

GoinJan 2018 - Apr 2019 • 1 yr 4 mos▪ Led digital marketing and go-to-market strategy, resulting in a straightforward lead generation process, analytics tracking, and a clear division of responsibilities ▪ Created pitch decks and software demo materials with sales and business development teams targeted towards government and private clients, resulting in increased conversation rates and shorter wait times for demos ▪ Organized, booked accommodations, and represented Goin in the 2019 American Public Transit Association conference with sales and business development staff, obtaining leads for clients and partnerships while performing demos for prospects in Washington, D.C. ▪ Implemented revops strategy with sales and service teams to source high-quality partners and app users

Education

Montclair State University

Bachelor's Degree, PsychologyAug 2012 - Jun 2016

Universidad de la Republica

Master's Degree, Cognitive ScienceSep 2021 - Present

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