Top Talent like Nimisha are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Nimisha R

Social Media Marketing Specialist
Community Manager
Creative & Brand Strategist
Boston, MA, US
Global Marketing
Community Building
Creative Direction
Influencer Marketing
Social Media Marketing
Strategic Planning
Creative Marketing
Adobe Creative Suite
Figma
Notion
Claude
Canva
Sprout Social
Available for hire fromNegotiable
Global Social, Content & Brand Leader | Building Audiences That Convert | AI-Native Creative Production
I'm a digital marketing lead who helps brands grow across EMEA, APAC, and the US. I've led social and content strategy, shaped brand voice, and built the global campaign moments that actually move audience numbers and sales, not just look good in a deck. I work AI-native, using creative AI tools to prototype campaigns, spin up variants, and ship content fast, so teams do more without burning out. I'm happiest doing social-first storytelling with a performance brain behind it, especially content strategy, influencer partnerships, and e-commerce. Outside of work, you'll find me playing badminton (socially, and a little competitively when it counts), cooking my way through new recipes, and wandering around galleries and exhibitions pretending I understand the art.

Projects

Anya Hindmarch x Uniqlo viral launch moments & offline activations

Engineered viral launch moments and offline activations for Anya Hindmarch x Uniqlo, reaching 5M+ and driving Uniqlo's biggest-ever global online sales day.See More

Pretty Powerful initiative (Smart Works)

Raised £350K+ for Smart Works through the Pretty Powerful initiative, opening seven new UK centres via partnerships, ambassadors and digital storytelling.See More

Work History

A

Senior Content & Social Media Manager

Anya HindmarchMar 2024 - May 2026 • 2 yrs 3 mos• Owned global social strategy end-to-end, defining voice, content pillars, creative standards and channel mix. Operated as a single senior owner across all key channels. • Drove 20M+ views and +25% YoY engagement lift on Meta by converting social listening, cultural signals and platform trends into same-week creative responses. • Grew TikTok followers +110% YoY by rebuilding strategy around platform-native formats and creator-led content. • Engaged 1.5M+ APAC consumers across nine sustainability-led launches, combining community activations, platform-native content and influencer and press partnerships across Little Red Book, Weibo, WeChat and LINE. • Shipped video, stills and copy from concept to publish in-house, without agency or production support, while setting the tone and voice for community interactions across the brand. • Stayed close to users and creators, surfacing sentiment and cultural signals to product and creative teams. • Led B2B sell-in to buying teams at Selfridges, Holt Renfrew, Isetan and Globus, securing stocking, feature placement and joint marketing support across premium department stores, travel retail and lifestyle channels. • Cut content production time by integrating AI tools (image generation, copy iteration, trend analysis) into team workflows, shipping more variants with the same headcount.
A

Global Social & Digital Lead

Alexander McQueenAug 2022 - Mar 2024 • 1 yr 8 mos• Managed creator and ambassador relationships end-to-end, scaling output while maintaining creative standards. • Led creators, agencies and internal teams to deliver high-volume content, holding quality across the network. • Tripled APAC social engagement and drove +120% growth across China, Japan and Korea by localising campaigns and segmenting audiences by platform and behaviour and managing regional channels including Little Red Book, Weibo, WeChat, KakaoTalk and LINE. • Grew TikTok engagement by +156% by activating influencer networks and applying audience insights to creative. • Ranked #3 across Kering brands (Gucci, YSL, Balenciaga) in organic engagement through analytics-led content optimisation. • Rebuilt McQueen’s social identity through a data-led framework across tone, visuals and platform strategy.
L

Digital Marketing Executive

Lulu GuinnessFull-time EmployeeJul 2021 - Jul 2022 • 1 yr 1 mo• Implemented a community-led content model tied to retention, repeat purchase and referral. • Tracked cultural trends and competitor activity to identify moments Lulu Guinness could authentically own, balancing relevance with brand identity. • Rebuilt brand voice and evolved tone and identity through a data-driven framework, balanced creativity with clarity across platforms. • Enhanced campaign performance by embedding customer-journey insights across paid, social, and owned. • Grew affiliate-driven sales by +25% through story-driven creative.
E

Content & Community Specialist

Estée Lauder CompaniesFull-time EmployeeJan 2020 - Jul 2021 • 1 yr 7 mos• Built and ran a 100+ ambassador community and a network of 6 creators, owning onboarding, briefs, feedback loops and conflict resolution to keep the group engaged, on-brand and producing. • Day-to-day owner of the ambassador community, fielding questions, escalating issues and evolving the program from member feedback. • Delivered 40% average engagement rate (60% above benchmark) through creative systems grounded in trend- mapping, community insight and experimentation. • Increased loyalty membership +30% YoY and expanded retail reach through community-building initiatives and partnerships with Harrods, Sephora, Boots and more. • Led crisis management at Estée Lauder through sensitive social and cultural moments, developing the response protocol that sustained a 90% positive sentiment score. • Maximised ROI by managing paid social, influencer, and production budgets with performance optimisation.
H

Copy and Content Creator

Hobbs LondonJul 2017 - Jul 2018 • 1 yr 1 mo• Increased audience growth across Meta by 50% YoY through compelling storytelling and social-first content. • Expanded influencer network by 40% by testing new content formats and channels with a data-driven approach. • Strengthened brand voice and identity by reimagining tone of voice and translating guidelines into actionable frameworks for consistent communication across digital. • Delivered integrated multi-channel content and managed calendars across social, CRM, web and campaigns to ensure aligned execution across markets.

Similar Pangeans

Babi Oloko

Marketing / Comms Manager | Content, Product, & Brand Strategist | Proven Lead Generation + Growth | Ex-McKinsey, Ralph Lauren
Content Marketing • 6 years of exp. • New York, NY, US

Alana Auston

A Gen-Z strategy leader with a unique POV that delivers impactful and successful consumer-centered campaigns.
Content Marketing • Creative & Brand Strategy • Email Marketing • 7 years of exp. • Flint Twp, MI, US

Jess Graham

Strategic Marketing Executive & Advisor | CMO/CCO | ex-Instagram, Meta, Visa | Transformational Leadership
Product Marketing • PR and Comms • Creative & Brand Strategy • 19 years of exp. • New York, NY, US

Zain Farrukh

Performance Creative Designer | Paid Social & Meta Ad Specialist (3+ Years)
Content Marketing • Graphic Design • Social Media Marketing • 3 years of exp. • PK

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Global Social, Content & Brand Leader | Building Audiences That Convert | AI-Native Creative Production
I'm a digital marketing lead who helps brands grow across EMEA, APAC, and the US. I've led social and content strategy, shaped brand voice, and built the global campaign moments that actually move audience numbers and sales, not just look good in a deck. I work AI-native, using creative AI tools to prototype campaigns, spin up variants, and ship content fast, so teams do more without burning out. I'm happiest doing social-first storytelling with a performance brain behind it, especially content strategy, influencer partnerships, and e-commerce. Outside of work, you'll find me playing badminton (socially, and a little competitively when it counts), cooking my way through new recipes, and wandering around galleries and exhibitions pretending I understand the art.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Babi Oloko

Marketing / Comms Manager | Content, Product, & Brand Strategist | Proven Lead Generation + Growth | Ex-McKinsey, Ralph Lauren
Content Marketing • 6 years of exp. • New York, NY, US

Alana Auston

A Gen-Z strategy leader with a unique POV that delivers impactful and successful consumer-centered campaigns.
Content Marketing • Creative & Brand Strategy • Email Marketing • 7 years of exp. • Flint Twp, MI, US

Jess Graham

Strategic Marketing Executive & Advisor | CMO/CCO | ex-Instagram, Meta, Visa | Transformational Leadership
Product Marketing • PR and Comms • Creative & Brand Strategy • 19 years of exp. • New York, NY, US

Zain Farrukh

Performance Creative Designer | Paid Social & Meta Ad Specialist (3+ Years)
Content Marketing • Graphic Design • Social Media Marketing • 3 years of exp. • PK

Top Talent like Nimisha are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Nimisha R

Social Media Marketing Specialist
Community Manager
Creative & Brand Strategist
Boston, MA, US
Global Marketing
Community Building
Creative Direction
Influencer Marketing
Social Media Marketing
Strategic Planning
Creative Marketing
Adobe Creative Suite
Figma
Notion
Claude
Canva
Sprout Social
Available for hire fromNegotiable

Projects

Anya Hindmarch x Uniqlo viral launch moments & offline activations

Engineered viral launch moments and offline activations for Anya Hindmarch x Uniqlo, reaching 5M+ and driving Uniqlo's biggest-ever global online sales day.

Pretty Powerful initiative (Smart Works)

Raised £350K+ for Smart Works through the Pretty Powerful initiative, opening seven new UK centres via partnerships, ambassadors and digital storytelling.

Work History

A

Senior Content & Social Media Manager

Anya HindmarchMar 2024 - May 2026 • 2 yrs 3 mos• Owned global social strategy end-to-end, defining voice, content pillars, creative standards and channel mix. Operated as a single senior owner across all key channels. • Drove 20M+ views and +25% YoY engagement lift on Meta by converting social listening, cultural signals and platform trends into same-week creative responses. • Grew TikTok followers +110% YoY by rebuilding strategy around platform-native formats and creator-led content. • Engaged 1.5M+ APAC consumers across nine sustainability-led launches, combining community activations, platform-native content and influencer and press partnerships across Little Red Book, Weibo, WeChat and LINE. • Shipped video, stills and copy from concept to publish in-house, without agency or production support, while setting the tone and voice for community interactions across the brand. • Stayed close to users and creators, surfacing sentiment and cultural signals to product and creative teams. • Led B2B sell-in to buying teams at Selfridges, Holt Renfrew, Isetan and Globus, securing stocking, feature placement and joint marketing support across premium department stores, travel retail and lifestyle channels. • Cut content production time by integrating AI tools (image generation, copy iteration, trend analysis) into team workflows, shipping more variants with the same headcount.
A

Global Social & Digital Lead

Alexander McQueenAug 2022 - Mar 2024 • 1 yr 8 mos• Managed creator and ambassador relationships end-to-end, scaling output while maintaining creative standards. • Led creators, agencies and internal teams to deliver high-volume content, holding quality across the network. • Tripled APAC social engagement and drove +120% growth across China, Japan and Korea by localising campaigns and segmenting audiences by platform and behaviour and managing regional channels including Little Red Book, Weibo, WeChat, KakaoTalk and LINE. • Grew TikTok engagement by +156% by activating influencer networks and applying audience insights to creative. • Ranked #3 across Kering brands (Gucci, YSL, Balenciaga) in organic engagement through analytics-led content optimisation. • Rebuilt McQueen’s social identity through a data-led framework across tone, visuals and platform strategy.
L

Digital Marketing Executive

Lulu GuinnessFull-time EmployeeJul 2021 - Jul 2022 • 1 yr 1 mo• Implemented a community-led content model tied to retention, repeat purchase and referral. • Tracked cultural trends and competitor activity to identify moments Lulu Guinness could authentically own, balancing relevance with brand identity. • Rebuilt brand voice and evolved tone and identity through a data-driven framework, balanced creativity with clarity across platforms. • Enhanced campaign performance by embedding customer-journey insights across paid, social, and owned. • Grew affiliate-driven sales by +25% through story-driven creative.
E

Content & Community Specialist

Estée Lauder CompaniesFull-time EmployeeJan 2020 - Jul 2021 • 1 yr 7 mos• Built and ran a 100+ ambassador community and a network of 6 creators, owning onboarding, briefs, feedback loops and conflict resolution to keep the group engaged, on-brand and producing. • Day-to-day owner of the ambassador community, fielding questions, escalating issues and evolving the program from member feedback. • Delivered 40% average engagement rate (60% above benchmark) through creative systems grounded in trend- mapping, community insight and experimentation. • Increased loyalty membership +30% YoY and expanded retail reach through community-building initiatives and partnerships with Harrods, Sephora, Boots and more. • Led crisis management at Estée Lauder through sensitive social and cultural moments, developing the response protocol that sustained a 90% positive sentiment score. • Maximised ROI by managing paid social, influencer, and production budgets with performance optimisation.
H

Copy and Content Creator

Hobbs LondonJul 2017 - Jul 2018 • 1 yr 1 mo• Increased audience growth across Meta by 50% YoY through compelling storytelling and social-first content. • Expanded influencer network by 40% by testing new content formats and channels with a data-driven approach. • Strengthened brand voice and identity by reimagining tone of voice and translating guidelines into actionable frameworks for consistent communication across digital. • Delivered integrated multi-channel content and managed calendars across social, CRM, web and campaigns to ensure aligned execution across markets.

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.