Top Talent like Babi are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Babi Oloko

Content Marketing Manager
Available for hire fromNegotiable
Contracts
Marketing / Comms Manager | Content, Product, & Brand Strategist | Proven Lead Generation + Growth | Ex-McKinsey, Ralph Lauren
I’m a marketing manager with a passion for building brands, driving lead generation, and creating content strategies that deliver real business results. With a background spanning McKinsey, Ralph Lauren, and fast-growing startups like 2045 Studio, I blend creative storytelling with data-driven execution across digital, social, and brand marketing. Highlights: • Grew social media engagement by 75%+ and drove 30% of all inbound client leads at 2045 Studio. • Developed global brand tone guidelines at Ralph Lauren, ensuring cross-market alignment. • Produced a podcast that reached 19.8K downloads, leading content strategy across channels. Whether launching a 360° marketing campaign, leading social content for growth, or aligning brand narratives to business goals, I focus on turning creative ideas into measurable impact. Let’s connect! I'm passionate about helping brands grow smarter and faster. Skills: Content Strategy | Marketing Management | Brand Development | Social Media Marketing | Copywriting | Product Marketing | Inbound Growth | KPI Tracking | Campaign Strategy

Work History

2

Senior Content Strategist (Freelance, Part-Time)

270MAug 2023 - Feb 2025 • 1 yr 7 mos• Clients: Agri Produce, Douglas Elliman, Tocca, Alchimie Forever, Procera Gin • Collaborate with advertising strategists to craft high-impact social content, newsletters, and blog posts for clients. • Execute creative strategies and manage social media channels for multiple campaigns and clients simultaneously. • Oversee community engagement efforts, fostering brand affinity and maintaining active dialogue with target audiences.
2

Marketing Manager

2045 StudioFeb 2024 - Nov 2024 • 10 mos• Built and launched the company's first integrated marketing strategy, directly driving 30% of all inbound client leads in H1 2024. • Developed and executed digital, social, and content campaigns, achieving a 74.73% increase in LinkedIn followers and 9% average engagement rate. • Produced and promoted a 12-episode thought leadership podcast, generating 19.8K+ downloads through strategic guest curation and distribution planning. • Ghost-wrote thought leadership articles for the CEO, securing external publication in Fast Company and enhancing brand credibility. • Tracked, analyzed, and optimized KPIs across engagement, conversion, and audience growth to maximize ROI. • Hired and managed freelance marketing contractors; oversaw campaign budgets and strategic marketing investments.
2

Freelance Content Writer

2045 StudioSep 2023 - Feb 2024 • 6 mos• Designed, wrote, and managed a weekly marketing newsletter, achieving an 88% open rate through audience-driven content strategy. • Supported brand storytelling across digital channels, aligning messaging with business goals and audience insights.
R

Associate Copywriter, Corporate Communications

Ralph LaurenMay 2022 - Feb 2024 • 1 yr 10 mos• Developed internal communications copy for 35+ global campaigns, boosting employee engagement and ensuring brand alignment. • Created Ralph Lauren’s first internal style and tone guide, standardizing corporate communications across regions and teams. • Partnered with marketing and HR stakeholders to refine messaging for internal brand campaigns and employee programs.
M

Copywriter (Freelance, Project)

mimosaAug 2023 - Oct 2023 • 3 mos• Clients: GUESS, GUESS Kids, Marciano • Transformed creative briefs into brand narrative documents and social media content for clients (GUESS, Marciano, and GUESS Kids), maintaining a consistent brand tone and voice across multi-channel campaigns.
M

Multimedia Editorial Assistant (Contract)

McKinsey & CompanySep 2021 - Jun 2022 • 10 mos• Wrote SEO-optimized marketing content for global business audiences across blogs, newsletters, and client communications. • Authored a feature article on fashion and tech, leveraging consumer insights to reach new audiences and drive 13K+ reads within six days. • Contributed to cross-functional innovation initiatives to improve audience engagement and brand reach.
J

Intern

Janet Yang ProductionsFeb 2022 - May 2022 • 4 mosRead submitted screenplays and wrote coverage for Janet Yang Productions.
T

Web Editor, Staff Writer, & Art Board Member

The Harvard AdvocateNov 2019 - Mar 2022 • 2 yrs 5 mos• Reinvigorated magazine’s stagnant digital presence by pitching and writing 45% of the blog articles published in 2020. • Solicited and reviewed art submissions for the oldest continuously published college art and literary magazine in the U.S. • Wrote original fiction and creative essay pieces for the blog.
T

Staff Writer - Art Board

The Harvard CrimsonJan 2018 - Dec 2021 • 4 yrs• Pitched and wrote culture news articles under deadlines for The Crimson, which receives 1.2 million page views/month. Covered events such as the Governor’s Ball Music Festival.
C

Publishing Intern

Creative Artists AgencyJul 2021 - Jul 2021 • 1 mo• Identified high-level creators for commercial and marketing partnerships; conducted qualitative consumer research. • Read submitted manuscripts and prepared reader’s reports. • Pitched ideas for projects and clients that were ultimately pursued by agents.

Education

H

Harvard University

Bachelor's Degree, History and Literature (Ethnic Studies); History of Art and Architecture (Contemporary)2017 - 2022
H

Harvard University

Bachelor's degree

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing / Comms Manager | Content, Product, & Brand Strategist | Proven Lead Generation + Growth | Ex-McKinsey, Ralph Lauren
I’m a marketing manager with a passion for building brands, driving lead generation, and creating content strategies that deliver real business results. With a background spanning McKinsey, Ralph Lauren, and fast-growing startups like 2045 Studio, I blend creative storytelling with data-driven execution across digital, social, and brand marketing. Highlights: • Grew social media engagement by 75%+ and drove 30% of all inbound client leads at 2045 Studio. • Developed global brand tone guidelines at Ralph Lauren, ensuring cross-market alignment. • Produced a podcast that reached 19.8K downloads, leading content strategy across channels. Whether launching a 360° marketing campaign, leading social content for growth, or aligning brand narratives to business goals, I focus on turning creative ideas into measurable impact. Let’s connect! I'm passionate about helping brands grow smarter and faster. Skills: Content Strategy | Marketing Management | Brand Development | Social Media Marketing | Copywriting | Product Marketing | Inbound Growth | KPI Tracking | Campaign Strategy

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Babi are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Babi Oloko

Content Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

2

Senior Content Strategist (Freelance, Part-Time)

270MAug 2023 - Feb 2025 • 1 yr 7 mos• Clients: Agri Produce, Douglas Elliman, Tocca, Alchimie Forever, Procera Gin • Collaborate with advertising strategists to craft high-impact social content, newsletters, and blog posts for clients. • Execute creative strategies and manage social media channels for multiple campaigns and clients simultaneously. • Oversee community engagement efforts, fostering brand affinity and maintaining active dialogue with target audiences.
2

Marketing Manager

2045 StudioFeb 2024 - Nov 2024 • 10 mos• Built and launched the company's first integrated marketing strategy, directly driving 30% of all inbound client leads in H1 2024. • Developed and executed digital, social, and content campaigns, achieving a 74.73% increase in LinkedIn followers and 9% average engagement rate. • Produced and promoted a 12-episode thought leadership podcast, generating 19.8K+ downloads through strategic guest curation and distribution planning. • Ghost-wrote thought leadership articles for the CEO, securing external publication in Fast Company and enhancing brand credibility. • Tracked, analyzed, and optimized KPIs across engagement, conversion, and audience growth to maximize ROI. • Hired and managed freelance marketing contractors; oversaw campaign budgets and strategic marketing investments.
2

Freelance Content Writer

2045 StudioSep 2023 - Feb 2024 • 6 mos• Designed, wrote, and managed a weekly marketing newsletter, achieving an 88% open rate through audience-driven content strategy. • Supported brand storytelling across digital channels, aligning messaging with business goals and audience insights.
R

Associate Copywriter, Corporate Communications

Ralph LaurenMay 2022 - Feb 2024 • 1 yr 10 mos• Developed internal communications copy for 35+ global campaigns, boosting employee engagement and ensuring brand alignment. • Created Ralph Lauren’s first internal style and tone guide, standardizing corporate communications across regions and teams. • Partnered with marketing and HR stakeholders to refine messaging for internal brand campaigns and employee programs.
M

Copywriter (Freelance, Project)

mimosaAug 2023 - Oct 2023 • 3 mos• Clients: GUESS, GUESS Kids, Marciano • Transformed creative briefs into brand narrative documents and social media content for clients (GUESS, Marciano, and GUESS Kids), maintaining a consistent brand tone and voice across multi-channel campaigns.
M

Multimedia Editorial Assistant (Contract)

McKinsey & CompanySep 2021 - Jun 2022 • 10 mos• Wrote SEO-optimized marketing content for global business audiences across blogs, newsletters, and client communications. • Authored a feature article on fashion and tech, leveraging consumer insights to reach new audiences and drive 13K+ reads within six days. • Contributed to cross-functional innovation initiatives to improve audience engagement and brand reach.
J

Intern

Janet Yang ProductionsFeb 2022 - May 2022 • 4 mosRead submitted screenplays and wrote coverage for Janet Yang Productions.
T

Web Editor, Staff Writer, & Art Board Member

The Harvard AdvocateNov 2019 - Mar 2022 • 2 yrs 5 mos• Reinvigorated magazine’s stagnant digital presence by pitching and writing 45% of the blog articles published in 2020. • Solicited and reviewed art submissions for the oldest continuously published college art and literary magazine in the U.S. • Wrote original fiction and creative essay pieces for the blog.
T

Staff Writer - Art Board

The Harvard CrimsonJan 2018 - Dec 2021 • 4 yrs• Pitched and wrote culture news articles under deadlines for The Crimson, which receives 1.2 million page views/month. Covered events such as the Governor’s Ball Music Festival.
C

Publishing Intern

Creative Artists AgencyJul 2021 - Jul 2021 • 1 mo• Identified high-level creators for commercial and marketing partnerships; conducted qualitative consumer research. • Read submitted manuscripts and prepared reader’s reports. • Pitched ideas for projects and clients that were ultimately pursued by agents.

Education

H

Harvard University

Bachelor's Degree, History and Literature (Ethnic Studies); History of Art and Architecture (Contemporary)2017 - 2022
H

Harvard University

Bachelor's degree

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.