Nirant Borkar

Growth Marketing Manager • Product Marketing Manager • SF, CA, US

Facebook Ads

Creative Strategy

Webflow

Google Ads

Growth

Available for hire fromNegotiable

Contracts

Full-Time Roles

Growth & Performance Marketer - Helping early stage startups & DTC Brands scale with paid ads

I help founders scale their Startup and DTC with paid ads. Currently managing 100-150k/mo in adspends. I've worked with YCombinator, BeOndeck and Google backed startups + Have led paid ads as an Inhouse media buyer for DTC brands I can help you with- Paid ads - New user acquisition and Retention Media buying & Creative Strategy Landing Page & Static ads

Projects

Scaled a Home Decor brand to $500k+/mo

Managing growth for one of the largest DTC brand in Germany. Managing $150k/mo in adspends and generating 3-4X returns.

Scaled a healthcare startup to 20,000+ users

Helped in acquiring the first 20,000 users on the platform I joined Rocket Health as a Growth and Product Associate in January 2022 during my final college year. I was a member of the founding team and led growth and user acquisition ‍ • For every $1 spent, the company made $11.32 in revenue which is a revenue to burn ratio of 11:1. Other healthcare companies at similar scale had a revenue to burn ratio of 0.3-0.5:1 (2023) • Helped in acquiring the first 20,000 users on the platform • Led the growth of telehealth from 5-10 sessions per day to 200+ sessions per day within 20 months. • Achieved consistent 10-15% month-over-month (MoM) user growth while simultaneously lowering customer acquisition costs (CAC). • Conducted data analysis to make the right decisions to improve retention and other revenue ops. • Managed ₹1cr+ in ad spend across Meta and Google Ads and also built landing pages • Leveraged no-code tools like Webflow, Zapier, Typeform and Calendly to build and launch new features quickly. • Built customer dashboards for retention and monthly revenue breakdowns, providing key insights for the leadership team and driving data-informed decision-making. • Ads written for Rocket health - Ads librarySee More

Acquired 4000 users with 40% reduction in CAC

We developed a marketing strategy that focused on optimizing his ad campaigns and creative strategy to improve user acquisition and engagement. We implemented the following tactics: Analyzed and optimized existing ad campaigns to improve their performance and ROAS. Developed new creative strategies for Alex's video ads to increase engagement and user acquisition. Conducted extensive creative testing to identify the most effective ad variations. Implemented a lead generation strategy to capture user information and improve conversion rates. Results: Our marketing strategy helped achieve significant improvements in his user acquisition, revenue, and ROAS. Here are the results: ROAS increased from 1.34 to 2X. 4000 users were acquired in less than 12 months. 40% reduction in CAC ‍See More

Work History

Software Engineer

ABC IncJan 2018 - Jun 2020 • 2 yrs 6 mosWorked as a software engineer at ABC Inc, contributing to the development and maintenance of various software applications.

Senior Software Engineer

XYZ CorpSep 2016 - Dec 2017 • 1 yr 4 mosWorked as a senior software engineer at XYZ Corp, leading the development of new features and enhancements for the company's flagship product.

Education

Narsee Monjee College of Commerce and Economics

Bachelor of Commerce - BCom, Business/Commerce, General2019 - 2022

Narsee Monjee College of Commerce and Economics

HSC Commerce2017 - 2019

Mount Mary High School

SSC2017

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