Top Talent like Olivia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Olivia Poglianich

Creative & Brand Strategist • Copywriter • User Researcher • New York, NY, US
Market Research
Marketing Strategy
Copywriting
Trend Forecasting
Brand Strategy
Available for hire fromNegotiable
Contracts
Strategist | Copywriter | Community Builder
Olivia Poglianich is a dynamic strategist, copywriter, and community builder with extensive experience in brand, business, and creative strategy. She has worked on high-profile projects for clients like General Motors, PepsiCo, and T-Mobile, and has collaborated with agencies such as McCann and PSFK. Her expertise spans venture capital, b2b SaaS, pharma, AI, and NFTs. Olivia is known for her transparent, bold, empathetic, and curious approach, leveraging her global perspective and affinity for risk in every project. She believes in the power of empathy and storytelling in both personal and professional realms and is passionate about helping others find their ikigai and chase their passions.

Projects

Rebranding A Category Creator

Globalization Partners — Brand Strategy & Rebrand As lead strategist, I guided the rebrand of Globalization Partners, the category creator in international hiring. Facing new competition from agile startups with modern, remote-work-focused positioning, the brand needed to shed its dated, HR-heavy image and reclaim its leadership. Through stakeholder interviews, competitive research, and market analysis, I developed a fresh brand strategy that repositioned them with clarity and confidence as G-P. I crafted the brand manifesto, tone of voice guidelines, and all key messaging, and also directed the visual redesign to align with a streamlined, digital-first aesthetic. The result: a bold, modern identity that reasserted G-P’s category leadership while resonating with the next generation of global businesses.See More

Brand Launch, Naming & Architecture

BrightDrop — Brand Launch & Strategy As part of the founding team that launched BrightDrop, General Motors’ innovative electric delivery and logistics brand, I led key aspects of the brand’s creation and rollout. Working alongside the creative director, I helped steer the visual identity, including the design of the BrightDrop logo and system. I wrote the brand’s tone of voice guidelines and all foundational messaging, ensuring the brand spoke with clarity, energy, and vision. I also led the naming strategy for two of BrightDrop’s flagship electric trucks as well as its proprietary operating system, and developed a clear brand architecture to define how these products fit within the GM portfolio. Our success on the brand launch led to a significantly expanded engagement, where we became their Agency of Record and redesigned BrightDrop’s website to reflect its bold, modern positioning and better connect with its customers. See More

Researching Gen Z & Alpha

My most recent project involves significant qualitative research on Gen Alpha and Z. I interviewed 50+ 12-25 year olds in an in-depth, vulnerable conversation about life today for NY Times Best Selling Author Dr. Shefali's new book. We dove into the complexities and pressures facing this generation, from body dysmorphia to self harm, the influence of social media and evolving identity.See More

Trend Reports - Writing & Synthesis

I worked with the team at PSFK for quite a few trend reports - determining the patterns, sourcing research and writing the white papers. Topics included NFTs, Customer Journeys for Retail and the Cannabis Industry.See More

Work History

O

Strategy Consultant

Olivia PoglianichClients: General Motors, PepsiCo, T-Mobile, MGM Hotels, Dyson, Disney +, Nissan, NBC, Fox Entertainment, Experian, ZenDesk, Unity, Rocket Mortgage, Dr. Shefali (NYT Best Selling Author) Additional: venture capital, b2b SaaS, pharma (GSK), AI, NFTs, new business Agencies (longer-contract): McCann, PSFK, Moving Brands, Godling Studio, Flocksy, SelectFew, The Gap Partnership (see below for more details) Additional Agencies: Nonfiction, Cien+, Two Things, Creative Riff, Factory360, Longblink, Fifty&Fifty, F'inn
G

Marketing Lead

Global Inner Disarmament / Dr. ShefaliLeads marketing research and strategy for 3x NYT Best Selling Author, Dr. Shefali, across digital channels preparing for a new book launch, conducting stakeholder interviews, synthesizing research and developing a new course. Expanding the Conscious Coaching Institute through outreach, partnerships, and affiliate development as well as daily maintenance of Skool community.
R

Community Lead + Event Facilitator

RealRootsRealRoots is a tech startup that helps women grow their friend circles. As the community lead I scout out new locations and serve as the liaison for the SF based business with the NYC market, including launching the event series in Queens. As an event facilitator, I lead groups of ~13 women through a 5 week series of dinners and activities designed to build deeper connections.
T

Trend Local

TrendWatchingFormerly known as a Trend Watcher, part of an ongoing community of global futurists searching for signals to contribute to trend reports and future forecasts
F

Career Coach & Reiki Practitioner

Find Your Ikigai, LLCHelping restless + creative spirits find their ikigai, chase their passions and build careers rooted in freedom & flexibility. Career Services: Resume critiques, mock interviews, cover letters, LinkedIn ghostwriting, etc Additional: Level 3 Reiki Usui Certified, Human Design readings
F

Freelance Copywriter & Voice Over Artist

FlocksyJan 2023 - Jan 2024 • 1 yr 1 moProjects included: SEO-Optimized blogs, social media content, video scripts, newsletters, biographies, e-books, voice overs, copyediting. Also did corporate Voice Overs including commercials, audiobooks, instructional videos, call-waiting and presentations
T

Senior Consultant

The Gap PartnershipDec 2022 - Dec 2023 • 1 yr 1 moGlobal negotiation consultancy working with Fortune 100 companies. I led intense, 4-day on-site workshops across the US for C-Suite execs and sales/procurement teams about negotiation, whether related to M&A, price increases, supply chain or global expansion.
P

Trends Researcher & Writer

PSFKJan 2021 - Jan 2023 • 2 yrs 1 mo
F

Freelance Strategist

FreelanceContract EmployeeJan 2018 - Dec 2018 • 1 yrSpent 1 year working in Australia at Interbrand Sydney, Y&R Sydney, McCann Melbourne and a few other small agencies

Education

C

Cornell University

Bachelor of Science, Communication
E

Esade

Bachelor of Business Administration Exchange Program (B.B.A.)

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategist | Copywriter | Community Builder
Olivia Poglianich is a dynamic strategist, copywriter, and community builder with extensive experience in brand, business, and creative strategy. She has worked on high-profile projects for clients like General Motors, PepsiCo, and T-Mobile, and has collaborated with agencies such as McCann and PSFK. Her expertise spans venture capital, b2b SaaS, pharma, AI, and NFTs. Olivia is known for her transparent, bold, empathetic, and curious approach, leveraging her global perspective and affinity for risk in every project. She believes in the power of empathy and storytelling in both personal and professional realms and is passionate about helping others find their ikigai and chase their passions.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Olivia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Olivia Poglianich

Creative & Brand Strategist • Copywriter • User Researcher • New York, NY, US
Market Research
Marketing Strategy
Copywriting
Trend Forecasting
Brand Strategy
Available for hire fromNegotiable
Contracts

Projects

Rebranding A Category Creator

Globalization Partners — Brand Strategy & Rebrand As lead strategist, I guided the rebrand of Globalization Partners, the category creator in international hiring. Facing new competition from agile startups with modern, remote-work-focused positioning, the brand needed to shed its dated, HR-heavy image and reclaim its leadership. Through stakeholder interviews, competitive research, and market analysis, I developed a fresh brand strategy that repositioned them with clarity and confidence as G-P. I crafted the brand manifesto, tone of voice guidelines, and all key messaging, and also directed the visual redesign to align with a streamlined, digital-first aesthetic. The result: a bold, modern identity that reasserted G-P’s category leadership while resonating with the next generation of global businesses.

Brand Launch, Naming & Architecture

BrightDrop — Brand Launch & Strategy As part of the founding team that launched BrightDrop, General Motors’ innovative electric delivery and logistics brand, I led key aspects of the brand’s creation and rollout. Working alongside the creative director, I helped steer the visual identity, including the design of the BrightDrop logo and system. I wrote the brand’s tone of voice guidelines and all foundational messaging, ensuring the brand spoke with clarity, energy, and vision. I also led the naming strategy for two of BrightDrop’s flagship electric trucks as well as its proprietary operating system, and developed a clear brand architecture to define how these products fit within the GM portfolio. Our success on the brand launch led to a significantly expanded engagement, where we became their Agency of Record and redesigned BrightDrop’s website to reflect its bold, modern positioning and better connect with its customers.

Researching Gen Z & Alpha

My most recent project involves significant qualitative research on Gen Alpha and Z. I interviewed 50+ 12-25 year olds in an in-depth, vulnerable conversation about life today for NY Times Best Selling Author Dr. Shefali's new book. We dove into the complexities and pressures facing this generation, from body dysmorphia to self harm, the influence of social media and evolving identity.

Trend Reports - Writing & Synthesis

I worked with the team at PSFK for quite a few trend reports - determining the patterns, sourcing research and writing the white papers. Topics included NFTs, Customer Journeys for Retail and the Cannabis Industry.

Work History

O

Strategy Consultant

Olivia PoglianichClients: General Motors, PepsiCo, T-Mobile, MGM Hotels, Dyson, Disney +, Nissan, NBC, Fox Entertainment, Experian, ZenDesk, Unity, Rocket Mortgage, Dr. Shefali (NYT Best Selling Author) Additional: venture capital, b2b SaaS, pharma (GSK), AI, NFTs, new business Agencies (longer-contract): McCann, PSFK, Moving Brands, Godling Studio, Flocksy, SelectFew, The Gap Partnership (see below for more details) Additional Agencies: Nonfiction, Cien+, Two Things, Creative Riff, Factory360, Longblink, Fifty&Fifty, F'inn
G

Marketing Lead

Global Inner Disarmament / Dr. ShefaliLeads marketing research and strategy for 3x NYT Best Selling Author, Dr. Shefali, across digital channels preparing for a new book launch, conducting stakeholder interviews, synthesizing research and developing a new course. Expanding the Conscious Coaching Institute through outreach, partnerships, and affiliate development as well as daily maintenance of Skool community.
R

Community Lead + Event Facilitator

RealRootsRealRoots is a tech startup that helps women grow their friend circles. As the community lead I scout out new locations and serve as the liaison for the SF based business with the NYC market, including launching the event series in Queens. As an event facilitator, I lead groups of ~13 women through a 5 week series of dinners and activities designed to build deeper connections.
T

Trend Local

TrendWatchingFormerly known as a Trend Watcher, part of an ongoing community of global futurists searching for signals to contribute to trend reports and future forecasts
F

Career Coach & Reiki Practitioner

Find Your Ikigai, LLCHelping restless + creative spirits find their ikigai, chase their passions and build careers rooted in freedom & flexibility. Career Services: Resume critiques, mock interviews, cover letters, LinkedIn ghostwriting, etc Additional: Level 3 Reiki Usui Certified, Human Design readings
F

Freelance Copywriter & Voice Over Artist

FlocksyJan 2023 - Jan 2024 • 1 yr 1 moProjects included: SEO-Optimized blogs, social media content, video scripts, newsletters, biographies, e-books, voice overs, copyediting. Also did corporate Voice Overs including commercials, audiobooks, instructional videos, call-waiting and presentations
T

Senior Consultant

The Gap PartnershipDec 2022 - Dec 2023 • 1 yr 1 moGlobal negotiation consultancy working with Fortune 100 companies. I led intense, 4-day on-site workshops across the US for C-Suite execs and sales/procurement teams about negotiation, whether related to M&A, price increases, supply chain or global expansion.
P

Trends Researcher & Writer

PSFKJan 2021 - Jan 2023 • 2 yrs 1 mo
F

Freelance Strategist

FreelanceContract EmployeeJan 2018 - Dec 2018 • 1 yrSpent 1 year working in Australia at Interbrand Sydney, Y&R Sydney, McCann Melbourne and a few other small agencies

Education

C

Cornell University

Bachelor of Science, Communication
E

Esade

Bachelor of Business Administration Exchange Program (B.B.A.)

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.