Pablo Vargas

👋 Hi there! I'm Pablo, a full-stack digital marketing expert specializing in Meta Ads (Facebook & Instagram), sales funnel optimization, and email marketing. With over 15 years of experience in the marketing industry and more than 3 years specifically managing Meta Ads, I have a proven track record of driving growth and maximizing ROI for businesses of all sizes. Here's how I can elevate your business, or your clients' businesses (if you're an agency): ✔️ Strategic Marketing Planning. ✔️ Meta (Facebook & Instagram) Ad Campaigns. ✔️ Google Ads Campaigns. ✔️ Sales Funnel Design & Landing Page Creation. ✔️ Email Marketing campaigns and automations. ✔️ Compelling Copywriting. ✔️ Metrics & KPIs Configuration.

Projects

FACEBOOK ADS STRATEGY AND MANAGEMENT

Challenge: The challenge was to create an effective Facebook Ads advertising strategy to promote a new service with a minimal budget The goal was to generate high-quality leads from Facebook ads with a limited budget. Additionally, it was crucial to identify the most receptive and profitable audience segments. Solution: To address this challenge, I developed a comprehensive advertising strategy that spanned from creating the lead magnet to managing the Facebook Ads campaigns. Multiple landing pages optimized for conversion were designed, and highly targeted ads were created.See More

INTEGRATION OF SALESFORCE AND EMARSYS FOR AUTOMATED EMAIL WORKFLOWS

Challenge: The challenge was to integrate Salesforce and Emarsys in order to automate email sending flows in the Emarsys platform based on changes in the contact status in Salesforce As the project lead, I worked with a team of developers responsible for the technical implementation while also collaborating with the client to design effective email flows based on their business needs. Solution: To integrate Salesforce and Emarsys, the development team and I worked closely together to design a seamless and efficient workflow that would allow the two systems to communicate with each other.See More

GOOGLE TAG MANAGER

To meet the challenge of providing GTM training and configuration services for clients, I developed a customized approach that varied depending on each client's needs. For clients who wanted to take control of their GTM, I provided comprehensive training sessions that covered everything from the basics to more advanced features. I also created step-by-step guides and provided ongoing support to ensure that they felt confident using GTM on their own. For clients who wanted me to perform the configurations, I first conducted a thorough analysis of their website and digital marketing campaigns to identify the specific actions that needed to be tracked. I then implemented the necessary tags, triggers, and variables in GTM to accurately track these actions. I also provided customized reports to each client to help them understand the data collected and make informed decisions for their business. Overall, my approach to GTM training and configuration was designed to be flexible and tailored to each client's unique needs, ensuring that they received the exact level of support required to achieve their goals.See More

LEAD NURTURING STRATEGY

Challenge: The challenge was to design and implement an effective lead nurturing strategy that could generate appointments with potential clients in two different scenarios: leads captured through Facebook ads and leads captured through forms on the website or social media. The goal was to ensure that the leads were engaged and moved through the funnel to a point where they were ready to schedule an appointment. Solution: To address this challenge, I developed a comprehensive lead nurturing strategy that leveraged email, SMS, and WhatsApp automation. The strategy was designed to provide valuable and relevant content to the leads at every stage of their journey, with the ultimate goal of building trust and establishing a relationship with the brand. I used advanced segmentation techniques to ensure that each lead received personalized content based on their pipeline stage. Results: The lead nurturing strategy was a great success, generating a significant increase in appointment bookings for both scenarios. The email open rates and click-through rates were above industry averages, indicating that the content we provided was both relevant and engaging. The use of SMS and WhatsApp messages also proved to be highly effective, with many leads responding positively to these channels. Overall, the lead nurturing strategy helped to build a strong relationship between the leads and the brand, resulting in a significant increase in conversion rates.See More

EMAIL MARKETING AUTOMATION, SALES PAGES, AND VIDEOS

Challenge: As part of the client's lead conversion strategy, the challenge was to create an email marketing automation that could generate a massive goodwill among the target audience. The ultimate goal was to pre-sell the client's service, so that when potential customers reached the sales landing page, they were already inclined to make a purchase. This required a deep understanding of the target audience's pain points and interests, as well as a strategic approach to crafting emails that would resonate with them and encourage them to take action. Solution: To address the challenge, I developed a highly targeted email marketing strategy and automation that was designed to build a strong connection between the client's brand and their target audience. This involved conducting in-depth research into the target audience's pain points and interests, which enabled me to craft persuasive emails, landing pages and videos that spoke directly to their needs. One of the key features of this strategy was the integration of different elements to create a complete sales funnel. I created three landing pages (video-sales pages), each featuring a video that provided valuable content that complemented the email content, and served to further build goodwill with the audience. The email sequence was optimized based on the recipient's behavior, so that if they watched video #1, they would receive an email with the link to video #2. If they watched video #2, they would receive an email sequence encouraging them to watch video #3. If, however, the recipient did not watch video #1, a different sequence of emails was sent with reminders to watch the video before moving on to the next stage. In this way, the email automation had different branches depending on the behavior of each individual recipient.See More

Simera's Top 1% Remote Talent

I have been recognized as part of the Top 1% of Global Remote Talent by Simera (a company that matches remote professionals with amazing roles in companies in the United States and around the world).See More

Work History

Digital Marketing Regional Advisor for Latin America & The Caribbean

SOS Children's Villages InternationalFull-time EmployeeMay 2019 - Jul 2023 • 4 yrs 3 mosSOS Children's Villages is the world's largest non-governmental organization focused on supporting children without parental care and families at risk. Responsible for advising, teaching, and guiding digital marketing efforts for offices in 20 countries throughout Latin America and The Caribbean. This role has allowed me to develop a deep understanding of the unique challenges and opportunities that come with digital marketing in a multi-country, multi-lingual environment.

Digital Marketing Agency Owner & Consultant

Gen WebFull-time EmployeeMar 2017 - May 2019 • 2 yrs 3 mosI performed work in team management, web design, lead generation, email marketing, social media management, Facebook and Google advertising.

Digital Marketing Professor

Franz Tamayo UniversityContract EmployeeAug 2015 - Dec 2016 • 1 yr 5 mosPostgraduate digital marketing program in partnership with the Digital Marketing Institute, one of the global standards in Digital Marketing Certification. I was part of a small group of professors responsible for teaching and guiding students through a comprehensive curriculum, that was made in accordance with the Digital Marketing Institute standards, that covered a range of digital marketing topics. The Digital Marketing Institue is the global standard in Digital Marketing Certification.

Education

SimpliLearn

Master’s Degree, Digital MarketingJan 2020 - Jul 2021

Nuestra Señora de La Paz University

Bachelor of Arts (BA), AdvertisingJan 1999 - Dec 2003

Bolivian-American Center

Bachelor's Degree, English as a Foreign LanguageJan 1998 - Dec 2000

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Full-stack digital marketer with a focus on Meta ads, sales funnels, and email marketing.

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Pablo Vargas

Growth Marketing Manager • Email Marketing Specialist • Social Media Marketing Specialist • La Paz, La Paz Department, BO • Open to relocation

Digital Marketing

Online Marketing

Facebook Ads

Instagram Ads

Google Ads

Email Marketing

Copywriting

Lead Generation

Google Analyics

Google Tag Manager

SEO

Marketing Strategy

Canva

HighLevel

ActiveCampaign

Wordpress

Ad Copy

Emails

On-site SEO

Google Search Ads

Paid Ads

Retargeting

Marketing

Advertising

Available for hire fromNegotiable

Contracts

Full-Time Roles