Top Talent like Pablo are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Pablo Vargas
Growth Marketing Manager • Email Marketing Specialist • Social Media Marketing Specialist • La Paz, La Paz Department, BO • Open to relocation
Digital Marketing
Online Marketing
Facebook Ads
Instagram Ads
Google Ads
Email Marketing
Copywriting
Lead Generation
Google Analyics
Google Tag Manager
SEO
Marketing Strategy
Canva
HighLevel
ActiveCampaign
Wordpress
Ad Copy
Emails
On-site SEO
Google Search Ads
Paid Ads
Retargeting
Marketing
Advertising
Full-stack digital marketer with a focus on Meta ads, sales funnels, and email marketing.
👋 Hi there! I'm Pablo, a full-stack digital marketing expert specializing in Meta Ads (Facebook & Instagram), sales funnel optimization, and email marketing. With over 15 years of experience in the marketing industry and more than 3 years specifically managing Meta Ads, I have a proven track record of driving growth and maximizing ROI for businesses of all sizes.
Here's how I can elevate your business, or your clients' businesses (if you're an agency):
✔️ Strategic Marketing Planning.
✔️ Meta (Facebook & Instagram) Ad Campaigns.
✔️ Google Ads Campaigns.
✔️ Sales Funnel Design & Landing Page Creation.
✔️ Email Marketing campaigns and automations.
✔️ Compelling Copywriting.
✔️ Metrics & KPIs Configuration.
Projects
FACEBOOK ADS STRATEGY AND MANAGEMENT
Challenge: The challenge was to create an effective Facebook Ads advertising strategy to promote a new service with a minimal budget The goal was to generate high-quality leads from Facebook ads with a limited budget. Additionally, it was crucial to identify the most receptive and profitable audience segments. Solution: To address this challenge, I developed a comprehensive advertising strategy that spanned from creating the lead magnet to managing the Facebook Ads campaigns. Multiple landing pages optimized for conversion were designed, and highly targeted ads were created.See MoreINTEGRATION OF SALESFORCE AND EMARSYS FOR AUTOMATED EMAIL WORKFLOWS
Challenge: The challenge was to integrate Salesforce and Emarsys in order to automate email sending flows in the Emarsys platform based on changes in the contact status in Salesforce As the project lead, I worked with a team of developers responsible for the technical implementation while also collaborating with the client to design effective email flows based on their business needs. Solution: To integrate Salesforce and Emarsys, the development team and I worked closely together to design a seamless and efficient workflow that would allow the two systems to communicate with each other.See MoreGOOGLE TAG MANAGER
To meet the challenge of providing GTM training and configuration services for clients, I developed a customized approach that varied depending on each client's needs. For clients who wanted to take control of their GTM, I provided comprehensive training sessions that covered everything from the basics to more advanced features. I also created step-by-step guides and provided ongoing support to ensure that they felt confident using GTM on their own. For clients who wanted me to perform the configurations, I first conducted a thorough analysis of their website and digital marketing campaigns to identify the specific actions that needed to be tracked. I then implemented the necessary tags, triggers, and variables in GTM to accurately track these actions. I also provided customized reports to each client to help them understand the data collected and make informed decisions for their business. Overall, my approach to GTM training and configuration was designed to be flexible and tailored to each client's unique needs, ensuring that they received the exact level of support required to achieve their goals.See MoreLEAD NURTURING STRATEGY
Challenge: The challenge was to design and implement an effective lead nurturing strategy that could generate appointments with potential clients in two different scenarios: leads captured through Facebook ads and leads captured through forms on the website or social media. The goal was to ensure that the leads were engaged and moved through the funnel to a point where they were ready to schedule an appointment. Solution: To address this challenge, I developed a comprehensive lead nurturing strategy that leveraged email, SMS, and WhatsApp automation. The strategy was designed to provide valuable and relevant content to the leads at every stage of their journey, with the ultimate goal of building trust and establishing a relationship with the brand. I used advanced segmentation techniques to ensure that each lead received personalized content based on their pipeline stage. Results: The lead nurturing strategy was a great success, generating a significant increase in appointment bookings for both scenarios. The email open rates and click-through rates were above industry averages, indicating that the content we provided was both relevant and engaging. The use of SMS and WhatsApp messages also proved to be highly effective, with many leads responding positively to these channels. Overall, the lead nurturing strategy helped to build a strong relationship between the leads and the brand, resulting in a significant increase in conversion rates.See MoreEMAIL MARKETING AUTOMATION, SALES PAGES, AND VIDEOS
Challenge: As part of the client's lead conversion strategy, the challenge was to create an email marketing automation that could generate a massive goodwill among the target audience. The ultimate goal was to pre-sell the client's service, so that when potential customers reached the sales landing page, they were already inclined to make a purchase. This required a deep understanding of the target audience's pain points and interests, as well as a strategic approach to crafting emails that would resonate with them and encourage them to take action. Solution: To address the challenge, I developed a highly targeted email marketing strategy and automation that was designed to build a strong connection between the client's brand and their target audience. This involved conducting in-depth research into the target audience's pain points and interests, which enabled me to craft persuasive emails, landing pages and videos that spoke directly to their needs. One of the key features of this strategy was the integration of different elements to create a complete sales funnel. I created three landing pages (video-sales pages), each featuring a video that provided valuable content that complemented the email content, and served to further build goodwill with the audience. The email sequence was optimized based on the recipient's behavior, so that if they watched video #1, they would receive an email with the link to video #2. If they watched video #2, they would receive an email sequence encouraging them to watch video #3. If, however, the recipient did not watch video #1, a different sequence of emails was sent with reminders to watch the video before moving on to the next stage. In this way, the email automation had different branches depending on the behavior of each individual recipient.See MoreSimera's Top 1% Remote Talent
I have been recognized as part of the Top 1% of Global Remote Talent by Simera (a company that matches remote professionals with amazing roles in companies in the United States and around the world).See MoreWork History
S
Digital Marketing Regional Advisor for Latin America & The Caribbean
SOS Children's Villages InternationalFull-time EmployeeMay 2019 - Jul 2023 • 4 yrs 3 mosSOS Children's Villages is the world's largest non-governmental organization focused on supporting children without parental care and families at risk. Responsible for advising, teaching, and guiding digital marketing efforts for offices in 20 countries throughout Latin America and The Caribbean. This role has allowed me to develop a deep understanding of the unique challenges and opportunities that come with digital marketing in a multi-country, multi-lingual environment.G
Digital Marketing Agency Owner & Consultant
Gen WebFull-time EmployeeMar 2017 - May 2019 • 2 yrs 3 mosI performed work in team management, web design, lead generation, email marketing, social media management, Facebook and Google advertising.F
Digital Marketing Professor
Franz Tamayo UniversityContract EmployeeAug 2015 - Dec 2016 • 1 yr 5 mosPostgraduate digital marketing program in partnership with the Digital Marketing Institute, one of the global standards in Digital Marketing Certification. I was part of a small group of professors responsible for teaching and guiding students through a comprehensive curriculum, that was made in accordance with the Digital Marketing Institute standards, that covered a range of digital marketing topics. The Digital Marketing Institue is the global standard in Digital Marketing Certification.Education
S
SimpliLearn
Master’s Degree, Digital MarketingJan 2020 - Jul 2021N
Nuestra Señora de La Paz University
Bachelor of Arts (BA), AdvertisingJan 1999 - Dec 2003B
Bolivian-American Center
Bachelor's Degree, English as a Foreign LanguageJan 1998 - Dec 2000How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Full-stack digital marketer with a focus on Meta ads, sales funnels, and email marketing.
👋 Hi there! I'm Pablo, a full-stack digital marketing expert specializing in Meta Ads (Facebook & Instagram), sales funnel optimization, and email marketing. With over 15 years of experience in the marketing industry and more than 3 years specifically managing Meta Ads, I have a proven track record of driving growth and maximizing ROI for businesses of all sizes.
Here's how I can elevate your business, or your clients' businesses (if you're an agency):
✔️ Strategic Marketing Planning.
✔️ Meta (Facebook & Instagram) Ad Campaigns.
✔️ Google Ads Campaigns.
✔️ Sales Funnel Design & Landing Page Creation.
✔️ Email Marketing campaigns and automations.
✔️ Compelling Copywriting.
✔️ Metrics & KPIs Configuration.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Pablo are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Pablo Vargas
Growth Marketing Manager • Email Marketing Specialist • Social Media Marketing Specialist • La Paz, La Paz Department, BO • Open to relocation
Digital Marketing
Online Marketing
Facebook Ads
Instagram Ads
Google Ads
Email Marketing
Copywriting
Lead Generation
Google Analyics
Google Tag Manager
SEO
Marketing Strategy
Canva
HighLevel
ActiveCampaign
Wordpress
Ad Copy
Emails
On-site SEO
Google Search Ads
Paid Ads
Retargeting
Marketing
Advertising
Projects
FACEBOOK ADS STRATEGY AND MANAGEMENT
Challenge: The challenge was to create an effective Facebook Ads advertising strategy to promote a new service with a minimal budget The goal was to generate high-quality leads from Facebook ads with a limited budget. Additionally, it was crucial to identify the most receptive and profitable audience segments. Solution: To address this challenge, I developed a comprehensive advertising strategy that spanned from creating the lead magnet to managing the Facebook Ads campaigns. Multiple landing pages optimized for conversion were designed, and highly targeted ads were created.INTEGRATION OF SALESFORCE AND EMARSYS FOR AUTOMATED EMAIL WORKFLOWS
Challenge: The challenge was to integrate Salesforce and Emarsys in order to automate email sending flows in the Emarsys platform based on changes in the contact status in Salesforce As the project lead, I worked with a team of developers responsible for the technical implementation while also collaborating with the client to design effective email flows based on their business needs. Solution: To integrate Salesforce and Emarsys, the development team and I worked closely together to design a seamless and efficient workflow that would allow the two systems to communicate with each other.GOOGLE TAG MANAGER
To meet the challenge of providing GTM training and configuration services for clients, I developed a customized approach that varied depending on each client's needs. For clients who wanted to take control of their GTM, I provided comprehensive training sessions that covered everything from the basics to more advanced features. I also created step-by-step guides and provided ongoing support to ensure that they felt confident using GTM on their own. For clients who wanted me to perform the configurations, I first conducted a thorough analysis of their website and digital marketing campaigns to identify the specific actions that needed to be tracked. I then implemented the necessary tags, triggers, and variables in GTM to accurately track these actions. I also provided customized reports to each client to help them understand the data collected and make informed decisions for their business. Overall, my approach to GTM training and configuration was designed to be flexible and tailored to each client's unique needs, ensuring that they received the exact level of support required to achieve their goals.LEAD NURTURING STRATEGY
Challenge: The challenge was to design and implement an effective lead nurturing strategy that could generate appointments with potential clients in two different scenarios: leads captured through Facebook ads and leads captured through forms on the website or social media. The goal was to ensure that the leads were engaged and moved through the funnel to a point where they were ready to schedule an appointment. Solution: To address this challenge, I developed a comprehensive lead nurturing strategy that leveraged email, SMS, and WhatsApp automation. The strategy was designed to provide valuable and relevant content to the leads at every stage of their journey, with the ultimate goal of building trust and establishing a relationship with the brand. I used advanced segmentation techniques to ensure that each lead received personalized content based on their pipeline stage. Results: The lead nurturing strategy was a great success, generating a significant increase in appointment bookings for both scenarios. The email open rates and click-through rates were above industry averages, indicating that the content we provided was both relevant and engaging. The use of SMS and WhatsApp messages also proved to be highly effective, with many leads responding positively to these channels. Overall, the lead nurturing strategy helped to build a strong relationship between the leads and the brand, resulting in a significant increase in conversion rates.EMAIL MARKETING AUTOMATION, SALES PAGES, AND VIDEOS
Challenge: As part of the client's lead conversion strategy, the challenge was to create an email marketing automation that could generate a massive goodwill among the target audience. The ultimate goal was to pre-sell the client's service, so that when potential customers reached the sales landing page, they were already inclined to make a purchase. This required a deep understanding of the target audience's pain points and interests, as well as a strategic approach to crafting emails that would resonate with them and encourage them to take action. Solution: To address the challenge, I developed a highly targeted email marketing strategy and automation that was designed to build a strong connection between the client's brand and their target audience. This involved conducting in-depth research into the target audience's pain points and interests, which enabled me to craft persuasive emails, landing pages and videos that spoke directly to their needs. One of the key features of this strategy was the integration of different elements to create a complete sales funnel. I created three landing pages (video-sales pages), each featuring a video that provided valuable content that complemented the email content, and served to further build goodwill with the audience. The email sequence was optimized based on the recipient's behavior, so that if they watched video #1, they would receive an email with the link to video #2. If they watched video #2, they would receive an email sequence encouraging them to watch video #3. If, however, the recipient did not watch video #1, a different sequence of emails was sent with reminders to watch the video before moving on to the next stage. In this way, the email automation had different branches depending on the behavior of each individual recipient.Simera's Top 1% Remote Talent
I have been recognized as part of the Top 1% of Global Remote Talent by Simera (a company that matches remote professionals with amazing roles in companies in the United States and around the world).Work History
S
Digital Marketing Regional Advisor for Latin America & The Caribbean
SOS Children's Villages InternationalFull-time EmployeeMay 2019 - Jul 2023 • 4 yrs 3 mosSOS Children's Villages is the world's largest non-governmental organization focused on supporting children without parental care and families at risk. Responsible for advising, teaching, and guiding digital marketing efforts for offices in 20 countries throughout Latin America and The Caribbean. This role has allowed me to develop a deep understanding of the unique challenges and opportunities that come with digital marketing in a multi-country, multi-lingual environment.G
Digital Marketing Agency Owner & Consultant
Gen WebFull-time EmployeeMar 2017 - May 2019 • 2 yrs 3 mosI performed work in team management, web design, lead generation, email marketing, social media management, Facebook and Google advertising.F
Digital Marketing Professor
Franz Tamayo UniversityContract EmployeeAug 2015 - Dec 2016 • 1 yr 5 mosPostgraduate digital marketing program in partnership with the Digital Marketing Institute, one of the global standards in Digital Marketing Certification. I was part of a small group of professors responsible for teaching and guiding students through a comprehensive curriculum, that was made in accordance with the Digital Marketing Institute standards, that covered a range of digital marketing topics. The Digital Marketing Institue is the global standard in Digital Marketing Certification.Education
S
SimpliLearn
Master’s Degree, Digital MarketingJan 2020 - Jul 2021N
Nuestra Señora de La Paz University
Bachelor of Arts (BA), AdvertisingJan 1999 - Dec 2003B
Bolivian-American Center
Bachelor's Degree, English as a Foreign LanguageJan 1998 - Dec 2000How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.