Top Talent like Patricia are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Patricia Peña Garcia
Business Strategy
Creative Strategy
Strategy & Business Development
Social Media Marketing
Marketing Strategy
Content Creation
Graphic Design
Video Editing
Dynamic Strategist in Marketing & Design
Hi, I'm Patricia! With expertise as a Marketing Strategist, Graphic Designer, and Video Editor supported by advanced degrees in marketing disciplines, I offer dynamic solutions tailored to meet diverse client goals. Ready to innovate and grow? Contact me today for impactful creative services!
Projects
RL Health Insurance - Web Design
Led the design and development of a modern and intuitive website for RL Health Insurance. The project focused on creating a seamless online experience for customers, including easy navigation, personalized plan comparisons, secure member portals, and a comprehensive knowledge base. The new website aims to improve customer satisfaction, increase engagement, and enhance the overall brand image of RL Health Insurance.See MoreVA Locator - Social Media Management & Design
Developed and executed comprehensive social media strategies for VA Locator, resulting in increased brand awareness, improved lead generation, and enhanced employer-employee matching. Key responsibilities included content planning and creation, community management, social media advertising, and performance analysis.See MoreVirtrify - Social Media Management & Design
Brought Virtrify's brand to life on social media through visually appealing content, compelling storytelling, and interactive campaigns. Successfully leveraged social media platforms to connect the agency with a thriving community of skilled virtual assistants and ambitious businesses.See MoreNewsletter Marketing Strategy & Design
Increased customer engagement and drove conversions through a data-driven email marketing strategy featuring compelling newsletter designs and targeted campaigns.See MoreMass Burger - Branding & Visual Identity
I crafted a premium visual identity for Mass Burger, transforming it into a sophisticated gourmet burger destination through strategic design. The project focused on communicating culinary excellence via a minimalist logo system combining custom serif typography with clean lines, symbolizing modernity and tradition. The branding targeted urban professionals and food enthusiasts, balancing accessibility with exclusivity through versatile applications—menus, packaging, signage, and digital platforms. Market research informed every decision, ensuring alignment with the audience’s preference for artisanal ingredients and elevated dining. Post-launch, the cohesive identity solidified Mass Burger’s position as a high-end culinary experience, driving recognition and customer loyalty. This holistic approach bridged gourmet craftsmanship with contemporary aesthetics, proving essential for standing out in a competitive market.See MoreVenus Beauty - Branding & Visual Identity
I crafted an elevated brand identity for Venus Beauty, positioning it as the pinnacle of luxury skincare through a harmonious blend of minimalist elegance and scientific sophistication. The project centered on developing a visual language that embodies purity and efficacy—key brand pillars—while creating immediate recognition in the premium beauty sector. Strategic market analysis informed the brand’s dual appeal: clinical credibility for results-driven users and sensory indulgence for self-care enthusiasts. This duality is reinforced through curated photography blending lab-inspired imagery with lush botanical elements. The rebrand propelled Venus Beauty into the luxury tier, achieving 40% YOY growth post-launch and recognition in two industry design awards. By balancing scientific authority with emotional resonance, the identity transforms skincare routines into aspirational rituals—a testament to how intentional design elevates brand perception in competitive markets.See MoreJump & Play - Social Media Management & Design
I revitalized Jump & Play’s digital presence through targeted social media management and vibrant design, positioning it as the premier destination for family fun. My strategy blended playful creativity with parent-focused practicality, driving a 300% increase in engagement and 25% foot traffic growth over six months. The redesigned social feeds now serve as an extension of the park experience—a space where joyful moments meet parental peace of mind. This approach increased repeat visitation mentions by 40% in reviews, proving strategic design and community-focused content can transform play spaces into beloved family hubs.See MoreLulukies - Branding & Visual Identity
The Lulukies visual identity was revitalized with the selection of a rounded sans-serif font that balances approachability with modernity. The updated color palette and logo enhance its youthful appeal hile introducing a sleek, contemporary edge. This cohesive transformation ensures a fresh, consistent brand experience across all touchpoints.See MoreSo.Chromatic - Branding
The branding for So.Chromatic was crafted to reflect the brand's focus on handmade, illustrated fashion pieces. The color palette, inspired by the designer's signature pastel shades, complements the typography to highlight the artistry and creativity behind each design. The result is a refined, cohesive brand identity that captures the essence of craftsmanship and individuality. See MoreDecoAccents - Branding
DecoAccents branding was crafted to evoke a sense of warmth and elegance, reflecting the brand's focus on interior design and wallpaper. A modern sans-serif font was paired with a warm, earthy color palette to convey the inviting atmosphere that quality home decor creates. This cohesive identity captures the essence of comfort and style, aligning perfectly with the brand's mission to transform spaces.See MoreWork History
V
Chief Integrator Officer
VirtrifyDec 2023 - Jun 2024 • 7 mos- Develop and implement comprehensive project plans, ensuring they align with strategic goals and timelines. - Manage project budgets, resources, and risks effectively. - Track progress, identify and address roadblocks, and report on key performance indicators (KPIs). - Foster collaboration across diverse teams (sales, recruitment, marketing, etc.) to achieve common objectives. - Facilitate clear communication and shared understanding of goals and priorities. - Build trust and resolve conflicts proactively. - Develop strategies and action plans for bringing innovative solutions to life. - Partner with key stakeholders to secure buy-in and resource allocation. - Translate the founders' vision into actionable plans and projects. - Proactively anticipate and address potential challenges to realizing the founders' vision. - Deep understanding of the staffing industry and its dynamics. - Analytical mind with a strong focus on data-driven decision making.V
Chief Operating Officer
VA LocatorApr 2022 - Feb 2024 • 1 yr 11 mos- Working together with key participants to compile the budget. - Spearheading strategies to steer the company's future in a positive direction. - Driving the company's operating capabilities to surpass customer satisfaction and retention, and company goals. - Controlling company costs, and introducing tactical initiatives to address theft and other losses. - Monitoring invoices and payrolls. - Overseeing marketing initiatives and implementing better business practices. - Delegating responsibilities to ensure staff members grow as capable participants. - Employing various initiatives to coach employees to optimize their capabilities. - Completing performance reviews in a prudent manner. - Assessing and implementing improved processes and new technologies, and collaborating with management regarding the implementation of these improvements.V
Operations Manager
VA LocatorDec 2018 - Mar 2022 • 3 yrs 4 mos- Responsible for leading teams to deliver projects - Troubleshoot problems that come up during projects / Evaluate the progress of projects on a regular basis. - Coordinate with clients & VAs as needed: Manage all aspects of multiple related projects to ensure the overall program is aligned to and directly supports the achievement of strategic objectives - Communicate projects objectives to all team members involved - Monitor staff performance and complete performance reviews - Calculate employees' pay based on their productivity hours. - Calculate the profit margin of each sale.Education
I
IESA
Master's degree, Finance and Financial Management Services2023 - 2024I
ISUM
Bachelor's Degree, Marketing Jun 2021 - Jun 2023U
Universidad 'Santa María'
Bachelor's degree, International Business2017 - 2022How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Dynamic Strategist in Marketing & Design
Hi, I'm Patricia! With expertise as a Marketing Strategist, Graphic Designer, and Video Editor supported by advanced degrees in marketing disciplines, I offer dynamic solutions tailored to meet diverse client goals. Ready to innovate and grow? Contact me today for impactful creative services!
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Patricia are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Patricia Peña Garcia
Business Strategy
Creative Strategy
Strategy & Business Development
Social Media Marketing
Marketing Strategy
Content Creation
Graphic Design
Video Editing
Projects
RL Health Insurance - Web Design
Led the design and development of a modern and intuitive website for RL Health Insurance. The project focused on creating a seamless online experience for customers, including easy navigation, personalized plan comparisons, secure member portals, and a comprehensive knowledge base. The new website aims to improve customer satisfaction, increase engagement, and enhance the overall brand image of RL Health Insurance.VA Locator - Social Media Management & Design
Developed and executed comprehensive social media strategies for VA Locator, resulting in increased brand awareness, improved lead generation, and enhanced employer-employee matching. Key responsibilities included content planning and creation, community management, social media advertising, and performance analysis.Virtrify - Social Media Management & Design
Brought Virtrify's brand to life on social media through visually appealing content, compelling storytelling, and interactive campaigns. Successfully leveraged social media platforms to connect the agency with a thriving community of skilled virtual assistants and ambitious businesses.Newsletter Marketing Strategy & Design
Increased customer engagement and drove conversions through a data-driven email marketing strategy featuring compelling newsletter designs and targeted campaigns.Mass Burger - Branding & Visual Identity
I crafted a premium visual identity for Mass Burger, transforming it into a sophisticated gourmet burger destination through strategic design. The project focused on communicating culinary excellence via a minimalist logo system combining custom serif typography with clean lines, symbolizing modernity and tradition. The branding targeted urban professionals and food enthusiasts, balancing accessibility with exclusivity through versatile applications—menus, packaging, signage, and digital platforms. Market research informed every decision, ensuring alignment with the audience’s preference for artisanal ingredients and elevated dining. Post-launch, the cohesive identity solidified Mass Burger’s position as a high-end culinary experience, driving recognition and customer loyalty. This holistic approach bridged gourmet craftsmanship with contemporary aesthetics, proving essential for standing out in a competitive market.Venus Beauty - Branding & Visual Identity
I crafted an elevated brand identity for Venus Beauty, positioning it as the pinnacle of luxury skincare through a harmonious blend of minimalist elegance and scientific sophistication. The project centered on developing a visual language that embodies purity and efficacy—key brand pillars—while creating immediate recognition in the premium beauty sector. Strategic market analysis informed the brand’s dual appeal: clinical credibility for results-driven users and sensory indulgence for self-care enthusiasts. This duality is reinforced through curated photography blending lab-inspired imagery with lush botanical elements. The rebrand propelled Venus Beauty into the luxury tier, achieving 40% YOY growth post-launch and recognition in two industry design awards. By balancing scientific authority with emotional resonance, the identity transforms skincare routines into aspirational rituals—a testament to how intentional design elevates brand perception in competitive markets.Jump & Play - Social Media Management & Design
I revitalized Jump & Play’s digital presence through targeted social media management and vibrant design, positioning it as the premier destination for family fun. My strategy blended playful creativity with parent-focused practicality, driving a 300% increase in engagement and 25% foot traffic growth over six months. The redesigned social feeds now serve as an extension of the park experience—a space where joyful moments meet parental peace of mind. This approach increased repeat visitation mentions by 40% in reviews, proving strategic design and community-focused content can transform play spaces into beloved family hubs.Lulukies - Branding & Visual Identity
The Lulukies visual identity was revitalized with the selection of a rounded sans-serif font that balances approachability with modernity. The updated color palette and logo enhance its youthful appeal hile introducing a sleek, contemporary edge. This cohesive transformation ensures a fresh, consistent brand experience across all touchpoints.So.Chromatic - Branding
The branding for So.Chromatic was crafted to reflect the brand's focus on handmade, illustrated fashion pieces. The color palette, inspired by the designer's signature pastel shades, complements the typography to highlight the artistry and creativity behind each design. The result is a refined, cohesive brand identity that captures the essence of craftsmanship and individuality.DecoAccents - Branding
DecoAccents branding was crafted to evoke a sense of warmth and elegance, reflecting the brand's focus on interior design and wallpaper. A modern sans-serif font was paired with a warm, earthy color palette to convey the inviting atmosphere that quality home decor creates. This cohesive identity captures the essence of comfort and style, aligning perfectly with the brand's mission to transform spaces.Work History
V
Chief Integrator Officer
VirtrifyDec 2023 - Jun 2024 • 7 mos- Develop and implement comprehensive project plans, ensuring they align with strategic goals and timelines. - Manage project budgets, resources, and risks effectively. - Track progress, identify and address roadblocks, and report on key performance indicators (KPIs). - Foster collaboration across diverse teams (sales, recruitment, marketing, etc.) to achieve common objectives. - Facilitate clear communication and shared understanding of goals and priorities. - Build trust and resolve conflicts proactively. - Develop strategies and action plans for bringing innovative solutions to life. - Partner with key stakeholders to secure buy-in and resource allocation. - Translate the founders' vision into actionable plans and projects. - Proactively anticipate and address potential challenges to realizing the founders' vision. - Deep understanding of the staffing industry and its dynamics. - Analytical mind with a strong focus on data-driven decision making.V
Chief Operating Officer
VA LocatorApr 2022 - Feb 2024 • 1 yr 11 mos- Working together with key participants to compile the budget. - Spearheading strategies to steer the company's future in a positive direction. - Driving the company's operating capabilities to surpass customer satisfaction and retention, and company goals. - Controlling company costs, and introducing tactical initiatives to address theft and other losses. - Monitoring invoices and payrolls. - Overseeing marketing initiatives and implementing better business practices. - Delegating responsibilities to ensure staff members grow as capable participants. - Employing various initiatives to coach employees to optimize their capabilities. - Completing performance reviews in a prudent manner. - Assessing and implementing improved processes and new technologies, and collaborating with management regarding the implementation of these improvements.V
Operations Manager
VA LocatorDec 2018 - Mar 2022 • 3 yrs 4 mos- Responsible for leading teams to deliver projects - Troubleshoot problems that come up during projects / Evaluate the progress of projects on a regular basis. - Coordinate with clients & VAs as needed: Manage all aspects of multiple related projects to ensure the overall program is aligned to and directly supports the achievement of strategic objectives - Communicate projects objectives to all team members involved - Monitor staff performance and complete performance reviews - Calculate employees' pay based on their productivity hours. - Calculate the profit margin of each sale.Education
I
IESA
Master's degree, Finance and Financial Management Services2023 - 2024I
ISUM
Bachelor's Degree, Marketing Jun 2021 - Jun 2023U
Universidad 'Santa María'
Bachelor's degree, International Business2017 - 2022How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.