Top Talent like Paula are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Paula Grandis

Product Marketing Manager • Email Marketing Specialist • Growth Marketing Manager • CABA, Buenos Aires, AR
Email Marketing
Newsletter Management
Growth
B2B Marketing
Strategic Planning
Advertising
Business Strategy
Business Analytics
Social Media Marketing
Cost Analysis
Project Development
Critical Thinking
Strategy & Business Development
Marketing Strategy
Available for hire fromNegotiable
Contracts
Full-Time Roles
Strategic Marketing Expert | Data-Driven Innovator
With a robust educational background in business, communications, and marketing, I have honed my expertise in strategic marketing and analytics. I am currently pursuing a Master in Management + Analytics at Universidad Torcuato Di Tella, building on my previous studies in communications and digital marketing. My professional journey includes significant roles such as Product Marketing Manager at Bitrefill, where I led multi-channel campaigns to enhance customer engagement and brand presence. As a Marketing Manager at Wunderman Thompson Argentina, I focused on loyalty programs, driving member engagement for United Airlines. My experience extends to marketing operations and automation, having worked with Communitana and the Government of the City of Buenos Aires. I specialize in data-driven strategies, CRM optimization, and cross-channel marketing, consistently delivering improved ROI and customer retention. My freelance consultancy further underscores my ability to craft effective marketing strategies for diverse clients.

Work History

B

Product Marketing Manager

BitrefillLed multi-channel marketing campaigns for Bitrefill Card and eSim, helping expand customer engagement and strengthen brand presence. Used data analysis and CRM strategies to optimize customer acquisition and improve campaign performance. Partnered with sales, finance, and product teams to align on pricing and targeting for improved ROI. Collaborated closely with the product, community, and business development teams to streamline processes, ensuring precision and efficiency in campaign execution. Utilized robust data analytics to monitor and optimize campaign performance, driving strategic decisions that consistently enhanced key performance indicators (KPIs) related to user retention and engagement.
F

Marketing Consultant

FreelanceCreated and executed omni-channel marketing strategies for B2B and SaaS clients, helping to improve brand visibility and user engagement. Advised clients on customer engagement strategies and used CRM tools to streamline campaign workflows, supporting data-informed campaign adjustments.
W

Marketing Manager

Wunderman Thompson ArgentinaJan 2021 - Jan 2023 • 2 yrs 1 moCoordinated targeted marketing strategies for United Airlines MileagePlus loyalty program, focusing on increasing member engagement and retention. Collaborated with the research team to conduct surveys and analyze customer segments, using insights to tailor marketing efforts and enhance campaign relevance and effectiveness. Partnered with the account manager to coordinate with program partners, optimizing budget allocation and achieving sales volume goals through strategic partnerships. Provided comprehensive ROI reports to stakeholders, demonstrating marketing effectiveness and guiding future budget allocations. Led B2B and B2C loyalty campaigns across multiple channels, strengthening brand affinity and customer loyalty. Ensured compliance with CAN-SPAM and CCPA regulations in all marketing initiatives.
C

Marketing Operations Specialist

CommunitanaJan 2021 - Jan 2022 • 1 yr 1 moManaged high-performance digital media campaigns across platforms such as Meta, TikTok, Google Marketing Platform, and Twitter, with a focus on user growth and acquisition. Advised on campaign planning and execution, leveraging expertise in paid media to optimize targeting strategies and settings, significantly enhancing ad performance and ROI. Collaborated with internal teams and external partners to ensure seamless campaign execution, aligning efforts with Disney Studios' strategic marketing goals. Analyzed campaign data to provide actionable insights and recommendations, continuously improving advertising efficiency and effectiveness. Conducted trend analysis and adjusted campaigns in real-time to maximize audience engagement across LATAM.
G

Marketing Automation Specialist

Government of the City of Buenos AiresJan 2021 - Jan 2021 • 1 moDeveloped and executed multi-channel direct marketing campaigns (Email, Audio Broadcast, SMS, IVR, Inserts, Flyers) to increase civic engagement and inform citizens about government initiatives. Leveraged Salesforce for advanced audience segmentation and data management, optimizing communication relevance and impact. Implemented A/B testing and campaign optimizations to improve message delivery and engagement rates. Analyzed campaign performance to produce detailed ROI reports, providing stakeholders with insights into effectiveness and areas for improvement. Collaborated closely with internal departments and external partners to align marketing efforts with government objectives, ensuring consistency across all channels. Stayed current with digital marketing trends and applied best practices to enhance campaign strategies and execution. Built strong community and stakeholder relationships through effective, transparent communication, promoting active civic participation. Supported creative teams in asset development, providing input and best practices for copy and design.

Education

U

Universidad Torcuato Di Tella

Master in Management + Analytics, Business2023 - 2025
U

UADE

Bachelor in Communications, Comunicación2018 - 2020
U

Universidad de Ciencias Empresariales y Sociales

Postgraduate Degree in Digital Marketing and Community Management, Marketing2020
U

University of Buenos Aires

Press and Communication, Comunicación2016
T

TEA

Technical Diploma in Journalism, Periodismo2013 - 2015
D

Del Viso Day School

Bilingual Baccalaureate, Science2007 - 2009

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic Marketing Expert | Data-Driven Innovator
With a robust educational background in business, communications, and marketing, I have honed my expertise in strategic marketing and analytics. I am currently pursuing a Master in Management + Analytics at Universidad Torcuato Di Tella, building on my previous studies in communications and digital marketing. My professional journey includes significant roles such as Product Marketing Manager at Bitrefill, where I led multi-channel campaigns to enhance customer engagement and brand presence. As a Marketing Manager at Wunderman Thompson Argentina, I focused on loyalty programs, driving member engagement for United Airlines. My experience extends to marketing operations and automation, having worked with Communitana and the Government of the City of Buenos Aires. I specialize in data-driven strategies, CRM optimization, and cross-channel marketing, consistently delivering improved ROI and customer retention. My freelance consultancy further underscores my ability to craft effective marketing strategies for diverse clients.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Paula are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Paula Grandis

Product Marketing Manager • Email Marketing Specialist • Growth Marketing Manager • CABA, Buenos Aires, AR
Email Marketing
Newsletter Management
Growth
B2B Marketing
Strategic Planning
Advertising
Business Strategy
Business Analytics
Social Media Marketing
Cost Analysis
Project Development
Critical Thinking
Strategy & Business Development
Marketing Strategy
Available for hire fromNegotiable
Contracts
Full-Time Roles

Work History

B

Product Marketing Manager

BitrefillLed multi-channel marketing campaigns for Bitrefill Card and eSim, helping expand customer engagement and strengthen brand presence. Used data analysis and CRM strategies to optimize customer acquisition and improve campaign performance. Partnered with sales, finance, and product teams to align on pricing and targeting for improved ROI. Collaborated closely with the product, community, and business development teams to streamline processes, ensuring precision and efficiency in campaign execution. Utilized robust data analytics to monitor and optimize campaign performance, driving strategic decisions that consistently enhanced key performance indicators (KPIs) related to user retention and engagement.
F

Marketing Consultant

FreelanceCreated and executed omni-channel marketing strategies for B2B and SaaS clients, helping to improve brand visibility and user engagement. Advised clients on customer engagement strategies and used CRM tools to streamline campaign workflows, supporting data-informed campaign adjustments.
W

Marketing Manager

Wunderman Thompson ArgentinaJan 2021 - Jan 2023 • 2 yrs 1 moCoordinated targeted marketing strategies for United Airlines MileagePlus loyalty program, focusing on increasing member engagement and retention. Collaborated with the research team to conduct surveys and analyze customer segments, using insights to tailor marketing efforts and enhance campaign relevance and effectiveness. Partnered with the account manager to coordinate with program partners, optimizing budget allocation and achieving sales volume goals through strategic partnerships. Provided comprehensive ROI reports to stakeholders, demonstrating marketing effectiveness and guiding future budget allocations. Led B2B and B2C loyalty campaigns across multiple channels, strengthening brand affinity and customer loyalty. Ensured compliance with CAN-SPAM and CCPA regulations in all marketing initiatives.
C

Marketing Operations Specialist

CommunitanaJan 2021 - Jan 2022 • 1 yr 1 moManaged high-performance digital media campaigns across platforms such as Meta, TikTok, Google Marketing Platform, and Twitter, with a focus on user growth and acquisition. Advised on campaign planning and execution, leveraging expertise in paid media to optimize targeting strategies and settings, significantly enhancing ad performance and ROI. Collaborated with internal teams and external partners to ensure seamless campaign execution, aligning efforts with Disney Studios' strategic marketing goals. Analyzed campaign data to provide actionable insights and recommendations, continuously improving advertising efficiency and effectiveness. Conducted trend analysis and adjusted campaigns in real-time to maximize audience engagement across LATAM.
G

Marketing Automation Specialist

Government of the City of Buenos AiresJan 2021 - Jan 2021 • 1 moDeveloped and executed multi-channel direct marketing campaigns (Email, Audio Broadcast, SMS, IVR, Inserts, Flyers) to increase civic engagement and inform citizens about government initiatives. Leveraged Salesforce for advanced audience segmentation and data management, optimizing communication relevance and impact. Implemented A/B testing and campaign optimizations to improve message delivery and engagement rates. Analyzed campaign performance to produce detailed ROI reports, providing stakeholders with insights into effectiveness and areas for improvement. Collaborated closely with internal departments and external partners to align marketing efforts with government objectives, ensuring consistency across all channels. Stayed current with digital marketing trends and applied best practices to enhance campaign strategies and execution. Built strong community and stakeholder relationships through effective, transparent communication, promoting active civic participation. Supported creative teams in asset development, providing input and best practices for copy and design.

Education

U

Universidad Torcuato Di Tella

Master in Management + Analytics, Business2023 - 2025
U

UADE

Bachelor in Communications, Comunicación2018 - 2020
U

Universidad de Ciencias Empresariales y Sociales

Postgraduate Degree in Digital Marketing and Community Management, Marketing2020
U

University of Buenos Aires

Press and Communication, Comunicación2016
T

TEA

Technical Diploma in Journalism, Periodismo2013 - 2015
D

Del Viso Day School

Bilingual Baccalaureate, Science2007 - 2009

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.